I can remind myself of the very first days I heard about SEO.
I was eager to learn it and found every single SEO Guide on the internet wonderfully informative and useful.
But unfortunately, I couldn't find something quickly, or I should say, something to the point for beginners.
Those were quite confusing days for me.
So from that day, I decided to write a compact SEO Guide for the newbies in this field.
Well, If you are a new one with confusing concepts of SEO in 2022 just like I use to be, in the beginning.
Then, sit back and relax as your confusion is going to vanish.
After reading this article, you will have a clear sense of all necessary things and a path to move on, on your SEO journey.
And I'm sure you're going to love it.
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Starting with our SEO Guide
As already described, the purpose of this SEO Guide is to give a perfect understanding of Search Engine Optimization to beginners.
So, I did a bit of research work and dug out some critical questions which must be answered.
Let’s start with the first and most important question.
What is SEO?
SEO (Search Engine Optimization) is a combination of strategies to increase a website's visibility and ranking in search engines. You can say it is how the webmasters inform the search engines about their websites' quality to drive more organic (non-paid) traffic by improved ranking in Search Engine Result Pages (SERPs).
It mainly depends on:
- The content on a website
- Links to a website
We need to develop the above things in a way, a search engine can understand better.
But remember! While doing SEO in 2022 to make our site search engine friendly, we should never forget our viewer's concerns.
We are doing it for the best user experience.
Up to this point, you can ask any question if you have.
Okay! That was just an expression, and I hope your concept about SEO is a little bit clear now.
So, let's move on with our Google SEO Guide to know more.
Here is the next question you should ask yourself.
Why Do I Need To Do SEO Of My Website?
Let’s recall our previous SEO Definition! We are doing it to improve our site’s visibility in search engine results.
Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:
For sure, social media platforms like Facebook, Twitter, and Google+ can also generate many visitors to your website.
But when it comes to the primary source, it’s always a search engine.
I can relate this to some of my friends who still use the Google search bar to reach Facebook.
And also, a newbie will always open google to browse anything.
The same stands true for regular internet users whenever they want to search for anything like article content, any services, products, or even any information.
Another big reason which is making the search engines unique is that they provide highly targeted traffic.
We’ll get people on our website who are looking for what exactly we are offering.
And search engines will do that on their own if we have done our website’s SEO.
Viewers from social media sites are not targeted.
BTW targeted traffic means increased exposure and revenue.
Don’t hesitate to invest in SEO if you want to get an excellent return rate compared to any other marketing option.
But if we don’t do SEO according to Search Engine/Google SEO Guidelines?
Search engines might not be able to find our site. In short, we’ll not be getting any traffic.
While we do SEO, Users’ search queries are critically important.
These are the words that users type into the search bar for finding anything.
If we are not doing proper SEO by ignoring search queries, our websites will get ignored by search engines.
What If I Don’t Do SEO Of My Website?
Here you must be thinking:
“Oh, Man! Isn’t it the same question as to the previous one? And you just told, No SEO means No Traffic From Search Engines!”
Yes! You are right.
But I was hoping you could take a bit of unique insight into this question as well. And I am sure you won’t mind reading this exciting information.
Once your website is live, search engines will crawl it to find out what’s it about.
Now, if a user searches for a topic related to your site, search engines will show it in its result pages.
Search engines are brilliant and continually improving their technology to crawl a website more efficiently. But still, they have limitations in their operation.
This is precisely where SEO comes into action.
SEO helps the search engines know more about a website’s relevancy and other factors they can’t do.
Rightly done SEO can give you thousands of viewers. Simultaneously, some wrong moves can disappear your website from top search engine result pages, leaving you with almost zero traffic.
SEO serves the purpose of making your site’s content available to search engines and improves your website’s ranking by placing it higher in the search results. And hence, more searchers will find your source quickly.
Competition is continuously on the rise. The ones who do SEO of their platforms will indeed have a distinct advantage in traffic and viewers.
I hope that the concepts are more precise now.
Let’s move to the next question in the SEO Guide.
Can I Do SEO?
No doubt, SEO is a little bit complicated, but not that much if you can keep track!
The basics are easily understandable, and your way to do that can make a big difference.
The Internet is full of free resources to learn it, including this beautiful SEO Guide.
Just learn, then add some practice, and you are ready to go expert in that niche!
If your website is complicated and you are unwilling to learn and implement each and everything, you can seek help from experts to take care of you.
A firm like BlogRex can help.
But remember: Having a sound knowledge of the core concepts of SEO is a must.
I think it’s enough now if someone asks you, “What is SEO?”
Now let’s take a look at the structure of the SEO Guide.
The next section is about practical information and will help make your base about actually doing SEO.
How Google Works
Black Hat V/s White Hat
Before diving into SEO, you should be aware of White Hat and Black Hat SEO.
Here is how these may be described:
Just remember we will always focus on white hat SEO.
We are not going into the details of comparison in this guide. So, in case you want to know, you can find more here.
That was all about basics. I hope you’ve got everything because I have added almost everything.
Before moving on further, below are the significant divisions of SEO:
- Keyword Research
- On-Page SEO
- Off-Page SEO
#1. Keyword Research
Almost all of the beginner’s guides to SEO on the internet are ignoring this factor.
But according to my, it is the most important one.
SEO is a game of Keywords.
So I decided to give you a solid introduction to “What Is Keyword Research?” and “Why Is That Much Important?”.
In an earlier part of this SEO Guide, I have talked about the user’s search queries.
These exact wordings of a user are called keywords.
You must be aware of the keywords related to your topic or niche if you want to succeed in SEO.
Different keywords have different values depending on their search volume and some other factors.
In this SEO Guide, we don’t need to go deep into these factors.
Keyword Research is all about finding the intentions of the users to use search engines. What exactly the users are searching for your topic are your keywords.
Using the right keywords while doing SEO for your website is the career-deciding thing for your site.
It allows you to know your targeted audience in a better way.
It will increase your site’s relevancy to your topic, which is an excellent thing for SEO and search engines.
It would help if you did proper research to find valuable keywords related to your topic before starting your website.
Even if you already have a website and content on it, you can optimize it by using the correct keywords.
By the way, BlogRex’s comprehensive guide for proper Keyword Research is live. You can read it now.
We are now moving to the next step!
#2. On-Page SEO
On-Page means everything displayed on the web page and its back-end programming.
In On-Page SEO, you need to optimize your website’s page and posts, etc., for search engines.
In Short, “Optimizing Content for Search Engine!”.
It covers a lot of things, so let’s break this into larger branches.
Content is the most significant division of On-Page SEO.
You might have heard that famous quote about content:
“Content is the King, ” and there is no place for doubt about that.
Do you know that Google is the biggest search engine! I mean, sure you do, and no one even needs to ask that.
Google’s priority is to provide its users with top-quality content and the best relevant information on the web.
These days Google also loves the right length of content.
So, try to write long and informative.
Content on your website isn’t only about the written article. It also includes videos, pictures, animated slides, and info-graphics, etc.
Try to make it for the best user experience and correctly optimized for the search engines simultaneously.
It will increase your user’s probability to share it more and more.
Pay more attention to for better content:
- Titles – Create eye-catching titles that raise the reader’s interest. You only have one chance to make a great first impression.
- Keywords – Pick keywords that will help bring people to your site and are relevant.
- Links – Link to quality sites that compliment what your website is about. It’ll encourage sites in your niche to link to you as well.
- Quality – Try to publish unique and quality content. This prompts users to come to your site because they cannot easily find the content elsewhere.
- Freshness – If you publish content that does not age or become outdated, that’s great, but you also need to add new content regularly. If you don’t have the time to add content to your website, consider adding a question and answer section or a blog to your site.
While writing your content, don’t ever forget to embed your keyword research in the best possible and natural-looking way.
For now, You can read some content writing guides to know more…
While BlogRex’s content writing a guide with effective tips, tricks, secret strategies, and specific step-by-step process, is on the way as well.
2. Website Layout
After optimizing your content, Website Layout is the next thing you need to take care of while doing On-Page SEO.
An example of the worst website layout is when someone has totally irrelevant categories as compared to their topic.
I have personally seen some sites which have layouts like, their niche in health and they got categories related to fashion designing.
So, don’t ever do that serious harm to your SEO.
This thing just greatly disturbs and distracts the user.
Can you just imagine visiting a website with a bad layout, there are more than 80% chances that you won’t like to visit that site again.
So, Why would anyone else!
Then, why not making it user-friendly! And sure, Google loves that as well.
3. Website Speed
Yes! Website Loading Speed matters a lot! Have you ever heard about Dwell time? No! Let me tell you.
When a user searches for something and your website appears on the search engine result page (SERP).
Then that user opens your site.
Dwell time is the duration for how long that user stays on your site after clicking on it.
And that Dwell time is indeed an important search engine ranking factor.
Now let’s work on an example to see what happens to that Dwell time when a website has a slow loading speed…
How about taking an example of yourself?
Let’s say you search for something and then open the top site appearing in the search results.
What if that website is taking too long to open! What would you do? Wait…! No way.
You will close the tab and move to the second site…
And here is how Dwell's time of the first website gets destroyed. Results! Ranking down.
In short, a user needs good speed, and Google also has an update for website speed.
So, try to improve your site to increase its Dwell time and hence improving its ranking in SERPs.
4. Website Design
Website design is another critical thing to have a good user experience.
Your theme needs to be responsive and should have an Eye-Catching Design.
I would always prefer to stay on a website with an attractive design along with informative content.
I can also read from a poorly designed website but only when it is the only result I have…
There are lots of sites that have excellent content but actually a bad design.
Just ask yourself! How long can you keep visiting these types of sites, which are even worse when you are using your smartphone.
You’ll surely get tired and in the end, will stop visiting that site.
Design is not just what it looks like and feels like. Design is how it works.
So I would say again, always use Responsive and Eye Catching Design.
For now, that’s enough about On-Page SEO.
And here you can find our guide to getting you on page done with detailed understanding.
#3. Off-Page SEO
Just like you have done your On-Page SEO, you also need to do Off-Page SEO to make your domain authority in the eyes of search engines.
In other words, I can say we need to make our website trustworthy for search engines.
And it will happen when other famous sites tell the search engine that our site has the best content about our topic.
Now, how would it happen?
We need to get our website referred from other famous resources on the web about our niche.
In technical terms, it is called link building.
Naturally, it’s an automatic thing.
We will post very high-quality content on our website and share it with topically interested people and internet marketing resources.
Eventually, whoever would like our resource will link to it.
The best link building strategy is to create something awesome and let everyone know about it.
But Remember: In today’s competitive environment, we need to learn about proper link building strategies.
Then plan and execute pre-defined and practical ways adopted by some quality sites.
And your hard work in that activity will surely pay you with a better ranking in SERPs.
Just to know, here are the things which should be done:
- Use a social network to promote your content
- Do some blogging and guest posting
- Refer your suggested solutions in discussion forums
- Photo and video sharing
- Relevant business and local listing
The next heading might be a bit annoying, but trust me it is critical information for all of us…
How Link Looks Like and How To Get Them?
Start Tag of The Link:
It’s a signal for search engines about the beginning of a relationship.
It is like, Hey! The next information is the link to something which should be followed. It is called “Anchor Text.”
Link Referral Location:
It is the information for the search engines about the site, where a link is pointing. A referral site can be a web page, a picture, a downloadable file or a video, etc. You can also keep the reference location, a particular point on the same page you are visiting means another section of a single page.
Visible/Anchor Text of Link:
Sometimes, you might have seen blue-colored, bold, or underlined text which is clickable. When you click on it, you move to another web page about that particular word. These are also links, called anchor text.
Link Tag Closure:
Just like the name of the tag is suggesting, it is a signal indicating the end of a link to the search engine.
You will need the above information once you are making links practically.
On average, the higher up page 1 the result is, the greater the number of linking domains that the web page has.
Okay now! We have had a view of some connection parameters. Let’s move on to know the ways which can be used to get links.
Develop Quality Content:
Developing quality content is the best way to get links automatically.
Have you seen that I have mentioned some articles and guides in this SEO Tutorial? I have done this to help you out with some very useful information through these links.
Yup! These are links, which I have given to these sites. Why I did that? Because these articles have excellent content with in-depth details.
And it might be possible that this guide of mine would get some automatic links.
It is a little difficult thing, but if you choose to work on your passion-related niche, I can assure you that your content can stand out of the crowd.
There are blogs that accept publishing unique and informative posts. They will link to your site, once you are allowed to post on these platforms.
But, you need to work hard to get approval from high-authority blogs.
You will get a ranking boost by publishing on these high-authority blogs. I am repeating that your content quality matters a lot when applying for guest posting.
Finally, an incredibly easy way to get some quality links. But still, a little comment approving game is on.
Reach out to the free blogs related to your niche, read the articles, and do some attention-seeking comments like you can ask something which is not entirely clear to you.
Be a little smart, and you will get the job done.
Get Some Links From “Wikipedia”:
Search your niche on Wikipedia, go to edit, update the content if you have new and proven information, and then link to your site.
A link to Wikipedia is way better than links from high-authority sites. But remember, you need to maintain limits.
Otherwise, search engines will consider these links spam.
Have you established a vast social network? If yes! Then it is awesome. Mention your website in your social profiles.
This is called social bookmarking. Great way to get links.
I think, your concepts have been modified. Aren’t you feeling updated about off-page SEO?
Here are some cool link building guides. You can make High-Quality Backlinks by following these…
» Backlinko: Link Building: The Definitive Guide
» Moz: The Beginner’s Guide to Link Building
» QuickSprout: The Advanced Guide to Link Building
» Ahrefs: The Noob Friendly Guide To Link Building
SEO Ranking Factors
Here is another neat trick:
Social Sharing is a Ranking Booster
Let’s say that you are all settled up with your website and about to publish your very first and excellent content.
Would it start getting instantly from the search engine? No Way!
So, What’s the solution to keep away from sudden disappointment?
Yes! Establish your social network and give some shares to your newly published content.
This will give you instant traffic and sure a ranking boost as well.
Okay, Guys, I am done with my guide! Isn’t it what you are thinking right now?
Actually, BlogRex doesn’t think that way.
We have seen a lot of guides not doing a proper wrap-up…
So, we have decided to help you out with what to do next or where to go now. It is our bonus:
Your Way Forward
Now that you have understood the SEO Guide, and some of you might be thinking that I have missed a lot of information about SEO as not all beginners only will read this guide.
Making it clear, yes I did that on purpose.
I could have written about 50000 words on this topic making a lengthy chapter-wise and very in-depth guide.
But, trust me, that would have been annoying and distracting for the beginners.
And also, there are lots of those lengthy guides available on the web.
Then why do I need to add another one?
The purpose is to get a clear idea from this guide, then learn updated about each subheading, not the outdated lengthy guides.
How To Do SEO in 2022?
On your way forward you need to follow these steps:
- Select your niche (always start with your passion)
- Do keyword research and content planning
- Set up your platform/website
- Develop content with a bit deeper keyword research
- Setup your social network
- Post content and on-page optimization
- Make your content commercial with social sharing
- Start off-page optimization
- Analyze your performance
- Plan improvements and go back to step 3
- You may skip step 4 in your second round
While doing all these things, keep on learning and improving.
Exploring each subheading, you will find some new, website authority and ranking parameters defined by SEO experts.
Like domain authority, page authority, trust flow, citation flow, do-follow backlinks, and spam score, etc.
These parameters are actually useful and do change your ranking with an increase or decrease in their values.
So Google these to learn in-depth.
Wrapping it Up
Finally, I am covering SEO Guide with certainty that you have actually improved your SEO knowledge.
And if you are finding it an effective search engine optimization guide, then give us a thumbs up by sharing it with your friends.
In case you have any type of feedback or suggestions, just comment and don’t hesitate to ask.
YouTube is a huge marketplace and YouTube SEO is the pathway to be a winner in that market.
Being an internet marketer, you should never ignore its power.
The only thing you need to know is, how to rank YouTube videos.
Today, In this compact guide, I am going to share everything and…
...The best part?
You’ll get only proven YouTube SEO tips to rank number one.
Warning: This is the most updated and actionable guide. Read only if you want to get millions of views and subscribers to grow your business.
Not only for YouTube, but I'm also going to share how to rank YouTube videos on the first page of google.
No matter what type of YouTuber are you, it's for you whether you are looking to sell your product or planning to earn from Adsense revenue.
Let's right dive in.
#1. YouTube Keyword Research
YouTube SEO is actually a step by step process of optimizing your videos.
The first and most important step is Keyword research.
What will you do in this step?
You need to collect the right keywords for your video optimization process. Just make a list according to your niche and finalize your target keywords.
Because without the right keywords, YouTube SEO is incomplete.
Do you know?
Many keywords have good search volume on google while low on YouTube and some are vice versa.
The question is: how to find perfect keywords?
Here is the deal:
These are simple methods to find perfect keywords for your campaign.
1. YouTube Suggestions
The simplest way to find keywords is YouTube Suggest.
You just need to do is open YouTube and enter your main keyword in YouTube Search.
Even before you complete typing your query in the search bar, YouTube will display many search suggestions related to your query.
For example, let’s say you wanna make a video related to tie a tie:
YouTube Suggestion keywords are the best as they have a very high Click Through Rate (CTR).
Even I don’t type complete query when I search on YouTube or Google. I’ll probably click on one of the suggestions.
And I even have the best part in this section.
I’m going to show you my Golden tip to use YouTube Suggest in an advanced way.
Here you go:
You can see in this screenshot:
From these methods, do multiple tries with different keywords related to your topic and add all suggestions to your list of keywords.
Let’s move on to the next method.
2. Find Video Keywords
One thing is to rank your video on YouTube and the next level is to rank your same video in Google Search Results.
If you'll be successful, you'll get 2 to 6 times more views on your video.
Isn't it exciting?
This is exactly where "Video Keywords" come into play. You only need to find these golden terms and insert into your YouTube Video.
I'll show you how to add these keywords in your YouTube video for SEO purposes, in the latter part of this guide. But first, we need to find these.
When we search some keywords in Google we usually get websites in SERP.
But for some keywords, when we search them in Google we get videos along with websites in search results.
These are Video Keywords.
More number video results mean more video-friendly keywords.
Just for example:
Here is how you can find them.
Simply use the below-mentioned words with your topic.
- Keywords starting with “How To”?
- Keywords with the word “Video”?
Also, check this:
Now, it depends on you.
I mean do experiments while using above mentioned words along with your niche to make some video keywords.
You can even use the Google AdWords keyword tool to get more ideas.
In your list, keep video keywords marked for different topics.
At the time of video optimization, you need to use relevant video keywords for each video.
It's not enough, so let's find more.
3. Keyword Suggest Tool
Okay! there is a cool tool (KeywordTool.io) to get keyword suggestions for YouTube.
Just remember to select "YouTube" before entering your seed (main) keyword in these tools.
You can generate a massive keyword list and then filter the list according to your choice and your need.
The next method is pretty cool as well.
4. Video Tag's Extraction
You know that If a channel is famous and their videos are getting organic views then it means their videos are properly optimized.
They have used proper keywords in their tags, which you can use to add in your list of keywords.
But how to get these Tags?
This is what I called "Tag Extraction"
Here is how you can find it.
Install Chrome Extension “Vidiq” to view the tags of a channel.
You can copy all tags and filter these to keep only relevant.
5. Google Trends
Google Trends is simple and contains tons of information to set-up our efficient predictions about user intention.
But do you know you can get keyword ideas related to your topic through Google Trends?
Let me show.
Just go to Google Trend and Search your topic and set filters as shown below.
After this, you'll get all data of keywords only on YouTube.
Scroll down until you see the "Related queries" box.
Here you go:
You'll find all other keywords which people also search related to your topic and you can use them in your videos to get more views.
These were the methods to build a massive list of keywords for YouTube and some video keywords.
I hope you can have your lists ready for further action.
More to go...
Find User Intention of the keyword
I hope you all know that User intention of a keyword is the real game.
So I would say, go as deep as you can to predict user’s intentions before starting any type of SEO or internet marketing work.
All level-up SEOs know that finding a user’s intention of a keyword is a lot more important than looking for its search volume.
Now the thing is how to play with that thing?
It's quite simple just explore any term/keyword and change the search type from “Web Search” to “YouTube Search”.
Here is the graphic for clear understanding:
It shows either people searching on YouTube have any interest in your target keyword or not.
Simply stating if it’s a video keyword or just another written content friendly term.
These displays are clearly indicating that “smartwatch” is a web content friendly keyword while “How to tie a tie” is a pure video keyword.
You can repeat this practice for your list of keywords to check if they have any potential or not.
And there is a lot more in trends.
You can try exploring your keywords for different locations, try changing location from “World Wide” to “(Anywhere you want)”.
Take a look at this:
It will show you who your target audience is and how much they are interested in your niche.
In this one, you can see the interest breakup of audiences from different locations.
For example, “How to tie a tie” will attract more visitors from Canada & the USA as compared to any other region.
And what about if you want to know more about your target audience.
Same as the above two processes, now it's time to change the category to figure out what type of audience is more interested in your target keyword.
I am selecting “Beauty & Fitness” for my example keyword.
Try checking and comparing results with different options and I am sure your keywords research techniques will level up automatically.
And what is the last thing in YouTube Keyword Research?
You need to check keyword ranking difficulty.
Now the question is how to check which keyword has low competition?
Here is how:
Just search for your keyword or topic on YouTube.
Now just check the number of results, It is the number of videos that are present on YouTube related to your keyword.
More Number Of Results >>>> High Keyword Competition
So, before selecting a keyword just check the number of results on YouTube and try to choose a low competitive keyword.
There is no exact number of results to indicate keyword competition percentage.
The number of results varies with the keyword group for different niches.
You have to check for a relevant number of results according to your niche.
I mean you can not compare the number of results for two keywords from different niches.
For example, if “cheap cars in the USA” has 1050000 results and “cheap computers in the USA” has 313000, it doesn’t mean that “cheap computers in the USA” is low competition while the other has high.
I’ve also noticed another interesting thing about the number of results.
YouTube shows the different numbers of results for the same keyword depending on your location.
This means, if you are not in the USA and logged in to any of your google accounts, you will not get the competition overview in the USA.
YouTube might show fewer results for your location.
This thing is good in terms of Local YouTube SEO.
Now I think this is more than ENOUGH in YouTube Keyword Research.
You can find more details in our keyword research guide for websites which is generally very helpful.
Let’s move to the next chapter.
#2. Focus on Audience Retention
This part of the guide will tell you about the importance of your "FOCUS on Making YouTube videos".
I mean why you should do that and how can you do that effectively.
Also, this part comes right after selecting your target keywords.
Not to forget, Audience retention is one of the most important YouTube video ranking factors.
Even if you have to choose between "number of views on your video" & "audience retention", go for the 2nd one as it's way more important.
Now, let's take a little deeper look into this term...
In terms of SUD (Simply understandable definition), Audience Retention is how much (till how long) is a user watching your video? And what's more important, you should keep an eye on this factor.
If you know people are leaving your video at an early stage of its starting, it means they are watching something low quality, less interesting or of no value to them. And this is a signal for you to make some improvements in your video content.
According to YouTube Blog:
If viewers are watching more YouTube, it signals to us that they’re happier with the content they’ve found. It means that creators are attracting more engaged audiences.
In short, engaging video means a high ranking.
Let people watch your video and make them spend more time on YouTube.
Before we move a step ahead in this chapter, let me tell you an interesting thing.
You can check audience retention in two different ways:
- Absolute Audience Retention
- Relative Audience Retention
Absolute Audience Retention
It shows the percentage of views for every moment in the video.
Percentage of views at every moment of the video. Take a look at this:
If your video is not what your viewers are looking for, they'll probably drop within the first 15 seconds. So pay very close attention to this moment.
Once again it's your turn to improve your video for better results.
Relative audience retention
It is the ability of your video to keep viewers watching compared to other videos that have the same length.
Let me simplify the above definition:
If people are watching your video for a longer duration, as compared to other videos of the same length, it means your video has high "relative audience retention"
Looking at the graph, if it shows over 50% relative audience retention, your video is doing better.
The above info was pretty interesting I must say, but the real thing is how to get better at audience retention?
Let's talk about some valid practices that can be helpful.
#1. Tease Your Viewers
Just like the teaser of a movie, which is usually shorter than the trailer, you need to tease your viewers and eventually make them stay longer on your video.
Let’s say you are working on a video about weight loss.
For better engagement, you can say something in starting like, "I'm going to reveal a shocking tip about weight loss later on". That might not sound promising, but surprisingly it still works.
Your viewers will be curious to discover what exactly the tip can be!
Let me show you a few more examples of "video teasing"
Can you think for a while about news channels and programs? They use this strategy a lot.
Also in TV series, if you've observed deeply, the ending of almost every episode is a great teaser.
And what do you think about it..
"coming soon", "after the ad", "in next episode"
I mean there is too much teasing due to which we don't ever think about missing any moment of different videos.
Have you started thinking about your upcoming video teasers?
You've clearly understood the concept if your answer is "Yes" to the above question. If "No", then I must ask you to start right now!
By the way, Not totally right now! First, completely read this post as I am going to share a lot more practical stuff about video ranking methods which will simply upgrade you current YouTube SEO level.
Let's learn the next pick.
#2. Get To The Point
I won't be wrong if I'll say that more than 80% of your viewers are always in a hurry. You'll lose them if you are making boring content loops.
People now a day's cant be attentive for a longer duration. So it's on you to make them watch your video by getting to the point at the right moment.
Practically you can do it with a valuable starting and telling your viewers what exactly they will get from your video content in early seconds.
Another TIP you can put into practice, try assuming as if every viewer is coming to watch your video for the first time in their lives. That kind of mindset will make you think more about high retention.
Must share your view if you're already getting to the point quickly in your videos.
Let's move on to know further...
#3. Keep Your Content Focused
"Focused on a point" simply explains this point.
Let's say you're working on one niche and targeting video topics out of your scope, you won't get any considerable engagement.
So when you are starting new or don't have that much channel authority, make sure to stay focused on your niche relevant topics.
#4. Comparing Your Audience Retention
Can you figure out how "comparing audience retention" can give you better results?
Let's say on average, your video retention is 37% but for one particular video, it is 73%.
You should take a deep look at that video to find out "how that video has better engagement as compared to other videos?"
Maybe it's shorter than other videos. Whatever your observations might be, must analyze them and implement in other videos.
You'll see serious improvement.
Here is how you can check and then compare audience retention.
One thing to keep in mind here is, don't cross-compare your video retention. I mean comparing video retention of weight loss niche with entertainment game-play videos isn't a good idea.
#5. Screen Changing
This is an extremely simple and useful method to increase engagement. I mean the only work to do here is to plan screen transitions while making videos.
Be it an animation video or a mobile review, if people have to look at one screen all the time they will not like it.
Change the screen and you'll see improvement.
For example, if you are explaining something in your video, you can back up your explanation with the relevant scenes or animated displays, etc.
Remember! just don't overdo the thing and you'll be good to go.
#6. Try To Make Short Videos
There is no doubt about the effectiveness of this point as well.
Even if you've not created any video before, you can tell that shorter videos are more engaging as compared to longer ones.
Once again I'll say that viewers are always in a hurry and they'll take no time to go away from your video if it gets boring.
Moving up to the ladder, once you've built authority and made some real fans, you can start making longer videos even. But make sure not to lose the interest of your audience.
Looking at the short videos practically, if a viewer watches one of your videos completely he will probably click another of your videos.
It means high retention.
And there is one more thing, shorter videos mean less effort required to make even.
#7. Link To A Playlist
Another way to make viewers keep watching your videos, link to a playlist.
If a video ends, the next one in line should start playing. You've not done this yet then do it now.
The more they will watch your video's the better will be your session watch time.
Which will clearly improve your video ranking.
#8. Thumbnail, title, and introduction
Thumbnail is normally the first impression of your video. Make it as much cool as you can.
It should be "click persuasive".
Up next the title of your video should strongly back up your thumbnail. A sexy combo of these two things can make viewers not to go away without a click on your video at the very first moment.
Apart from being attractive, the introduction of your video should tell the viewers what exactly is in it.
Let's head over to the next chapter.
#3. Create an Awesome Video
How do you describe a perfect video in your words?
According to me, if I may creatively define a Perfect Video for YouTube:
It is nothing more than a user engaging video with extreme relevancy.
I know there are a lot of other things like video quality, run-time, and all that stuff.
But all these things are the second priority and can be done like with a push button.
Hope you’ve understood how to go with your video making.
Now, why do you need a perfect video?
I don’t think I still need to answer this question, but only for you guys…
Because “User Experience” is everything.
If your viewer is happy with your video content then trust me no one can stop you to be in 1st spot.
Use some Professional Effects and Visuals to increase the user experience.
Let me show you one sample video.
Did you see that?
Not even close to a boring video, in-fact effects were keeping you engaged.
Some technical parameters to evaluate a perfect video are as under:
- Watch Time
Once you’ve started getting good signals from these parameters, trust me you’ll be very close to hitting #01.
Let’s just dive into these to learn more interesting and extremely important things.
CTR is a very straightforward parameter, but it also needs experiments to grow.
It is very directly dependent on these two things:
“Title Of Your Video” & “Thumbnail”
If you keep these things attractive, your CTR will rise.
You will know more about these in the next sections of this guide.
Engagement comes with user’s interest only.
Well if you believe that, you need to modify your thoughts from now on.
Engagement of a topic or even web content is very closely linked to “How you present it” & “Your content values”
By content values, I mean how valuable information you’ve embedded in your video.
If you can learn the trick to keep a user curious about every next minute of your video, you will get maximum possible engagement.
And it's very simple indeed:
Just share the right information at its best time in your video.
While trying to keep your content engaging, make sure you provide your user with the value of his time spent on your video.
Simply stated, a user should watch completely.
3. Watch Time
For how long a user watches your video, is it’s watch time.
A clear point is you need to increase this to improve the ranking of the video.
Here is how you can do it:
Simply stating, create long videos.
Let me give you an example…
You and your competitor are working on the same keyword.
You both post videos with somewhat the same level of user engagement and video quality.
Your Video’s Length is 5 minutes and your Video’s Length is 10 minutes.
Then his watch time will b 4X more than yours’s and his ranking will also improve.
Because Watch time is the most important ranking factor in the YouTube algorithm.
YouTube Said “Pay close attention to the first 15 seconds of every video — that’s when viewers are most likely to drop-off.”
If a user drops here and you’re ranking good on a video then your ranking will start falling.
Reason? Less Watch Time.
So try to focus on your every video’s first 15 seconds.
Now, Move to the next Chapter.
#4. YouTube SEO Optimization
Just in case, you couldn’t get it from the title, this part of the guide is about making your video technically optimized for YouTube.
This is so much important that if you ignore it, it can be a red alert for the ranking of your videos.
One more thing, you don’t have to be a geek or extremely technical to perform this optimization. By the end of this chapter, you’ll be able to optimize your videos against specific keywords.
As a result, it will be ranking higher for the targeted audience.
I'm going to explain it all in easy steps.
#1. Video Title
Do you think it is as simple as I say, place your keyword in your video’s title.
End of discussion, right?
There is more to it when we talk about actual optimization.
Adding a flavor of marketing in your title is what makes it super optimized. I'm going to share how exactly you can do that.
There will be numbered points.
- Why should you optimize your video’s title: It is one of the first impressions of your video. There is no doubt that your viewer will check it and then decide whether to click and watch your video or not. Remember that “Thumbnail” is also the first impression of your video. WE’ll talk about it shortly.
- What should be inside the title: It should contain a clear and concise interpretation of your target keyword. Viewers should be able to find what’s inside the video by just reading the title. You can even use the exact keyword in your title but make sure it should be user-friendly. Avoid keyword stuffing.
- Keep your title attractive, relevant, and on-topic for better CTR: Don’t ever go off-topic and make your title click-friendly for a better click-through rate.
Let’s say your target keyword is “How to do SEO”, I can recommend the below titles:
- SEO Tutorial For Beginners 2019 | What Is SEO and How Does It Work?
- SEO for Beginners: How to rank high in Google
#2. Video Thumbnail
Thumbnail is one of the most powerful factors for video optimization. Even a thumbnail doesn’t directly tell youtube to rank your video, but it surely forces your viewers to click on it and watch what’s inside.
I am it’s common sense if your viewer isn’t clicking on your video because of low quality or irrelevant thumbnail, what’s the point of optimizing it anyway. All of your efforts will be in vain.
So let’s see how to optimize a video’s thumbnail.
The points I have explained about the video title are equally important for thumbnail.
I personally recommend using a custom-designed thumbnail for your videos. You can even add your title text to it. That will increase CTR.
Remember that YouTube requires a certain verification for using the custom thumbnail.
#3. Video Description
Description of your video talks to YouTube and Google and tell them to rank it for your target keyword and its variations.
When we talk about on-page SEO of a website or blog, content is the most important thing which interacts with google’s ranking algorithm. It develops the very initial relevancy strings for your target keyword.
The same thing applies in the case of the description of your YouTube videos. Optimize it like you make an intro of your blog’s article.
Apart from that, it’s a place where you can get leads for your marketing campaigns.
Let me explain the practical aspects of writing a description that can give you the best results in ranking as well as getting more sales.
- Use your keyword in description: Simple and straightforward, use your keyword or the closest variation to briefly explain what’s inside the video. Next, use keywords within the first two to three sentences. It weighs way more in ranking as compared to using keywords in the later part of your description.
- Links to your blog/product or process: Link to your extremely relevant resource no matter its an affiliate product review or your web’s main page. The link isn’t limited to one and you can add other resources that are necessary to justify your video.
I mean when YouTubers say, check the link in the description for my guide or whatever it is.
Caution: Don’t try to go off track with these links.
- Make it at least 200 words full of engagement: Video description place is where your viewers will get to your money site or the product page.
So apart from optimizing your description for search engines, pay close attention to make it engaging.
Just like a healthy blog post, write in small paragraphs, and use bullets and numbering where suitable. There is no lower-end limit but still, try to write more than 200 words.
#4. Video Tags
Tags are equal to the context of the video. If you put the right tags in place for your video, it can do wonders.
This is probably the last part of the On-page YouTube SEO.
Another interesting fact about the number of views on your videos is that most of the views are due to your video placed in suggested videos on the right side when any other video is playing.
And tags are one of the major transporters to show your video in the suggested column when something related to your niche is already playing.
Now let’s see what tags to use for your video:
What Video Tags: Tag your videos with relevant words and keywords which are not more than three words in length.
Collect a bunch of such words that can collectively describe your video in terms of the meaning of the user’s query.
Select 8 to 10 from the list which must be very closely related to describe the intentions of your video content.
Let’s now make your channel a brand.
#5. Channel Branding
Don’t create a YouTube Channel, create a Brand.
Well…! You may rank videos without taking any type of care about developing a brand.
But to grow unlimited, you have to focus on developing a YouTube Brand.
And once again, there is no rocket science evolved.
All it takes is hard work, dedication, and interest.
Hard work plays a vital role even if you have a lack of interest in your selected niche or topic.
Let’s see a bit more in detail about how to do that?
1. Setup Your Content Focus
Have you ever noticed that brands put extreme focus on limited categories at a time?
They don’t deviate from their core selection and that’s what makes them successful.
Well, there are multi-category brands as there are always some exceptions.
You can think of something like a clothing brand, as an example.
The same stands true for YouTube channels.
Content or niche focus is most important when we talk about developing a YouTube brand.
Work hard, do deep research, and keep on making awesome videos on your topic.
2. Develop Fan Following
If you’ve concentrated on the first step, you will automatically develop a strong fan following.
You can also call YouTube Subscribers your fans.
Keep your fans engaged and give them a value.
You can also do that easily by:
- Developing topical relation with your fans
- Responding to them in comments
- Accepting compliments and critics to improve the quality of your channel
- Extending outstanding support with your videos
3. Brand Icon Recognition
So you’ve developed a brand without any identity?
It doesn’t even go that way.
Give it a name and then do the following:
- Get a unique and attractive logo
- Use a profile picture on your channel
- Use a channel art on your channel
- Link your channel with your relevant blog and social media accounts
Hope you’ve got all the points about branding your channels.
This was an extraordinary step to increase your channel’s trust in the eyes of YouTube.
#6. Video Promotion
Well, YouTube SEO is incomplete without Video Promotion.
Do you really think writing a complete chapter about YouTube Video Promotion is a fair trade?
I mean is it really that important?
Yes, it is equally important as any of the other chapters of this perfect guide.
YouTube SEO is incomplete without it.
And i don’t want to say anything more in its favor.
Just consider it and plan your video promotions even before posting on YouTube.
One more thing as soon as you start promotions, it becomes a ranking signal for your videos.
Video Promotion = Social Sharing = Higher Ranking
I hope you know a lot about how to do promotion.
But who cares, as I am still going to write each and everything in my way.
Here is how and where to promote:
1. Attack Facebook Pages & Groups
I don’t really mean to hack Facebook or anything like that.
You can promote your videos on Facebook.
If you are thinking about Facebook Pages & Groups, you are damn right.
Like if you’re publishing a video on Subway Surfer Game, then you can search for Subway Surfer’s pages and groups.
It's so simple!
Just look at the picture below:
You can promote your video by commenting on the page.
The same method stands applicable for Facebook Groups even.
You can post your video links in Groups.
But make sure to avoid spamming at any cost!
Up next is Reddit…
2. Reddit Gives You Premium Viewers
This is something HUGE…
Reddit is a social network, full of people from Premium Countries like the USA.
Don’t tell me that you don’t know the value of traffic from the US.
You just need to increase your Reddit Link Karma and then post your videos in Sub-Reddit.
What is Sub-Reddit?
It is the same as a Facebook Group.
You’ll get very good traffic from Reddit. One of my all-time favorite social websites.
3. Google+ Gives a traffic boost
Oh Yeah! Google+ is a very good source to get traffic.
You need to find related Google Plus Communities and post your video link but again taking serious care to avoid spamming.
Well, you can use Twitter too. But I don’t use Twitter that much so let me know if you’ve had a good experience with that as well.
TIP: Try to keep your video attractive as much as possible depending upon your topic. You can do research to develop informative videos with a good amount of curiosity and that will surely increase the user engagement level of your videos.
In other words.
Success of video promotion is directly proportional to its engagement and attractiveness.
Now, let's move to somewhat YouTube Off-Page SEO.
Let's get to link building of our videos just like we do off-page SEO of our web page.
That’s why I often call it “YouTube Off-Page SEO”.
And how you can build links for your videos?
Once again it is something you already know how to do, but not doing it yet.
Yes…! You’d agree if I say “We often know a lot, but don’t try much.” I can bet, you can learn a lot by trying different things you know.
Anyway, here is the deal:
1. Web 2.0 Video Embedding
I’ve tested this method on my videos.
And It really works well.
You just need to create a web 2.0, then do a post and embed your video there.
Isn’t it a butter bite?
Example? Oh Yeah! Here it is:
But why this works?
Because Embedding YouTube Video is one of the most important ranking factors in the YouTube algorithm.
2. Forum Commenting
Just like we use to do Blog Commenting for SEO, we can do forum commenting to rank our YouTube Videos.
Simply reach out to some relevant forums and then search for your topical threads.
After that leave a normal comment there with your YouTube video embed.
Here is a perfect example.
3. Video Embeds By Outreach
I don’t know why I feel like you haven’t tried this method yet as well.
Because it’s about reaching out to video embedders.
But first, let me tell you “Who is Video Embedder?”
These are the people who have published content related to your video, on their websites.
This is the best way to get contextual video embedded links.
But how can you do this?
Here is the deal.
If you can remind me, in Chapter #2 I showed you a video of Arvind Rana. Which is about Google Assistant.
You just need to search for articles related to Google Assistant.
You can use these queries:
Inurl: "Google Assistant"
This query will show you all the posts which are on “Google Assistant”.
Just open the site, get their contact details, and send them a mail.
Want my E-Mail template which I used?
How you doing buddy? I just read your Article [Article Title].
And it is more than Awesome.
But I think there should be a little more to make it outstanding.…
What can be better than a YouTube Video!
Well, I just wanna share that I’ve made a video on the same topic.
And I’d feel great if you wanna embed it in your post.
Here is the link: [Video Link]
Feel free to ping me anytime.
With Kind Regards:
4. Quora Solves the Problems
Having trouble with anything?
You can give a quick try to Quora, and the community will get back to you with the best answer to your question most of the time.
If you don’t have any idea, Quora is a question & answer related social community.
But how this can be useful for your videos?
If you are developing videos with answers to some very important questions, which might be a trend on Quora as well.
It can be used for ranking as well as for traffic.
You can embed your videos on Quora.
You just need to search for your Video Relevant Topics on that platform.
Find some questions and answer them with an embedded video.
Here is the perfect example:
You know why I’ve mentioned this?
Google Knowledge Graphs show direct answers to questions.
Any I’ve seen many knowledge graphs of Quora and also seen the videos which have been embedded with answers.
Think it’s too much for you to rank any video on YouTube.
Now don’t tell me you’ve applied all these things and still waiting for ranking.
Because I am sure, if you’ll work hard you’ll surely be successful.
Let’s wrap it up now.
Wrapping It Up
That was a compact share of YouTube SEO by team BlogRex.
Hope you’ve improved your knowledge.
Even if you already knew all these things:
Must share your feedback about how you doing with your YouTube SEO Campaigns.
Feel free to ask anything.
And at the end, if you consider this guide helpful, Do give us a happy share.
If you are not doing Keyword Research, there is no use of any SEO Strategy.
And if you are! Let’s find out either you are keeping a good track or doing it just Okay?
I would always ask you to spend a little extra time on your keyword research and claim your success in SEO.
And this guide is exactly going to walk you through your week or missed points, so you will be a confident SEO person.
Today, I’m not only going to tell you about “How to do Effective Keyword Research“,
Once you'll get it right, you will be ready to rock in your search engine optimization skills.
If you are a beginner or at the first level of SEO and stuck at any of the below points, then today is your day.
- Do I actually know, what is keyword research?
- If YES! then how to do that?
- I have a lot of keywords but don't know what to do with them?
- I have low CPC from my Adsense income and don't know how to improve it?
- I don't know how to find low competition keywords?
- Should I target High Competition Keywords as I’m a newbie?
- Can I make $$$$$$ from my Blog?
- Everybody is an online marketer today then how can I rank higher as I don't know anything.
And looking for answers to all these questions!
Not only these, In Fact, but I’m also going to tell you a lot more and you will have solid concepts about hunting the perfect keywords for you. Yes, you’ll have to hunt them.
Even if you are an expert, I would love your high-value feedback and suggestions on my write-up.
Just to highlight once again. Actually, I want you to cram this quote so as to always remember the importance of the right keywords.
No Keyword Research = No Use of SEO
So, Are you ready to move on?
Don’t you wanna grab today’s Bonus Learning TIP!
Learn Well But Plan To Do It Your Own Way
Similarly, I would say:
“Must learn the strategies of experts, but do it the way you can give your best.
Discover yourself, and you’ll be amazed to know your abilities.”
Let’s hit the very first concern about our today’s topic…
Find Your Niche to Work On
Were you really expecting this heading right now? Trust me, It’s all OK!
And, you have to work on selecting or, I should say finalizing your niche before thinking anything about “Keyword Research“.
This guide is actually not about finding your niche for a website or blog.
Otherwise, I could have to lead you to a super cool tutorial. But even now, I am not going to leave you completely blank.
Let’s say you want to know the best tips for niche selection right now.
If you are an SEO beginner you should:
1. Choose Your Passion
Here is the deal:
Always choose to work on your passion relevant niche
Now don’t tell me that you don’t have any passion.
Do you have any questions about that?
Why should I choose a passion, is it compulsory?
You can surely deviate from your passion while choosing a niche. There is no harm in that, you can work on anything but….
Make sure you have learned a solid path to follow.
But being a beginner or even level one, choosing your passion is highly recommended. It has priceless advantages.
Everything will get linked in the upcoming parts of this guide.
So if, even at the end something is not clear! Must share your feedback in the comments, as we want to make it the most practical resource for beginners.
We were talking about the niche. In SEO, you’ll be developing content that should be great to beat your competitors.
Adding value to your content can ensure your success. I mean your website or blog should present the users with something extra, which your competitors are lagging.
Now the questions is “How can you add value to your content”
Here are three quick methods to have more value:
- If you are well experienced in your selected niche, you’ll have a lot more valuable points to share with your audience.
- If you are passionate about your selected topic, you can beat your competitor’s content.
- Select any niche and start doing smart research to add value to your content.
Have you selected your blogging topic yet?
Otherwise, let’s have another awesome and quick exercise on niche selection.
2. Think About Yourself
It is another very effective way to figure out something to work on.
Simply start thinking deep and fast about yourself to dig out the answer to these questions.
- Can you help out the internet community with anything?
- Do you have the unique ability?
- Can you make a difference in what’s going on normally?
- Can you present a better way?
- Are you a problem-solving person?
You should better note down a detailed answer, just by thinking about yourself.
In simple words:
Discover Your Intelligence.
You can work on similar questions to find something to move on to.
Just as an example, it may be like you are excellent at solving computer hardware issues. and you may shout out loud
“Yes! I can do that particular thing in a perfect way”
Hope your niche bucket isn’t empty anymore, and we can move on to the next point.
For Keyword Research, You Must Have
Once you are done with the niche agenda, the next thing to get you prepared for keyword research is that you should renew a few more aspects.
Actually, I must call these requisites for beginners for improving their ability to find awesome keywords.
You might have already known these aspects, but I’ll make sure to add your existing knowledge.
Just before knowing how to do it, you must have a certain level of information about what it is.
Here is the very first thing you should grab besides the right niche:
1. Basic SEO Knowledge
Do you know the basics of Search Engine Optimization?
Sure it’s very much compulsory.
In case you want to update yourself, you can find our SEO Guide very helpful.
I have inserted a lot of hard work to make it truly dedicated for SEO beginners. Must give it a read and suggest to newbies if you find it useful.
Let’s check out the next heading.
2. Common Sense
Yes! It may look funny!
But trust me, it is going to be absorbing and informative.
I really don’t mean that some of us don’t have common sense even and they need to get it somehow.
Everyone has it, but the thing is we need to activate this sense of ours.
Why is it so?
After reading everything on the internet about Keyword Research, you may end up with some killer quotes.
Here is one of my favorites, if I may define it:
Keyword Research is about finding the user’s intent
In other words, what precisely a user is looking for, on the worldwide web.
And when it’s about the user’s intent, we humans are too predictable. Our mind along with powerful collective senses is the best tool to do this or to get this done.
Not clear yet! Don’t worry I’ll do it with examples in the next heading of “How To Do Keyword Research.”
For now, as a little exercise, I’ll ask you to start thinking about How you search on the internet about everything.
Should we move on to the next one?
What is Keyword Research?
In a typical way, I would say keyword research is about finding the words or phrases which have high value and low competition regarding ranking higher in search engine results.
Wow… that was too straight. Let’s dive in a little deeper to have a broader concept, as I have got a few more definitions.
It is much more about understanding the psyche of the searcher. What precisely a viewer wants and how he asks on the internet.
It is not only about finding high value and low competition keywords but finding the one which You will be able to rank.
Yes! in fact, nothing is impossible. No one is gonna stay in the first position of search engine results forever.
As my focus is dedicated to newbies, so in this guide, we’ll work on finding low competition keywords.
I have classified this into three subheadings. And the first one is:
What are Keywords?
In simple words, whatever you type in google or any other search bar is a keyword.
Hope you already know that.
Depending on their length, keywords are usually divided into three categories. Check below for examples in the brackets:
- Head (“cars”)
- Body (“old cars”)
- Long-tail (“cheap cars for sale in the USA”)
Up next are some parameters which will tell you the value of keywords.
Keyword Value Parameters:
The value of a keyword is described by different parameters linked to it. You might have heard of search volume, cost per click (CPC) and competition, etc.
When doing keyword research, you have to take good care of these factors.
What if I ask about your point of view regarding High-Value Keywords!
In case you already know about the keyword parameter, you might have an answer like that:
Keywords with High search volume, High cost per click, and Low competition are the best!
The perfect answer I must say.
But wait! Do you really know there is still a lot more to explore?
As it is said:
“It’s not always about getting the visitors but, right kind of visitors.”
Now you must ask:
What are the right kinds of visitors and how they are related to keywords?
Let’s explore keyword parameters to know more.
#1 Search Volume of Keywords
How many times a keyword is being searched is its search volume. Usually, in tools, it is presented on a per month scale.
Let’s say the keyword “travel agency” has an estimated search volume of 165000. It means people are searching for this keyword about 165000 times a month.
Search volume is a critical factor when we talk about finding keywords for SEO.
And of course, we are looking for high traffic, we should select keywords with high search volume.
Keyword research tools provide us this information, and we’ll work on it right in this guide.
If we link this factor with the types of keywords described above, I would say:
- Head Keywords (1 word in length) have the highest search volume.
- Body keywords (2 to 3 words long) have lower search volume as compared to Head.
- Long-tail (3 or more words) has the lowest search volume among the three types.
But overall search trends are somewhat absorbing in the case of long-tail keywords.
“More than 70% out of total search volume (for all keywords in the world) is covered by long tails.”
For example, just think of your own way of searching.
How many times have you typed in the search bar a single or two words long keyword?
How about using long phrases like “how to repair memory card”?
Oops! Isn’t it a good keyword to work on?
Actually, every one of us uses long-tail keywords, a lot more times as compared to single or two-word search queries.
Let’s take a look at the graphical view of these theories for better understanding.
#2 Keyword Type
How actually the kind of keyword is determining its value?
I mean what’s the big science in it!
Are you really curious to know this?
It is the type of keyword related to user’s intent, which adds value to the keyword
Let’s do an exercise to understand this:
Think of a single word keyword and try to guess what the user wants from Google to know.
For example, “car.”
There are lots of possible answers to this search, as you can say the user may be:
- Looking for what is a car
- Looking for car repair
- Looking for car shops
- Looking Seeking to buy a car
I tell if a user is typing only this one-word “car” in the search engine, his search is incomplete.
The most probable is, he might be looking for the definition of the car only.
Depending on the user’s intention, the principal types are as under:
Keywords with buying intentions: These are the keywords that clearly show that the user wants to buy something.
These are also called “Buy Now Keywords,” and are the highest value keywords if we talk about the type of keywords.
Do you know why is it that so?
The Internet is actually an advertising platform where almost all companies around the globe, are looking forward to market their products for increasing sales and then profit.
These companies pay huge to advertisers and publishers to find people with intentions to buy their products.
This is precisely where buy now keywords comes into action.
Usually, these keywords include the following words:
- Cheap (products)
You can explore the internet to get long lists of these words.
These keywords have the highest cost per click value.
So, keep your mind sharp when hunting for low competition keywords. That would be more than wonderful if you can dig out some buy now low competition.
Product-Relevant Keywords: When you are searching for a particular product, you are regularly using these keywords.
Like if I want to buy a phone or anything like this, I ought to look for the best product, or I’d be looking for comparison and reviews, etc.
So whenever you come across words like these:
- (Product Name) Price
Consider these very good as well.
For an exercise, you can start thinking more dark for similar kinds of words and can keep on filling your buckets.
What else research resource I can recommend when you have the internet?
Let’s move on…
Informational Keywords: Simply look at the words below:
- What is
- Best Way
- (topic search)
When somebody is looking for some kind of information, he might use these words while searching on the internet.
These keywords don’t have much value when we talk about advertisements and sells but these should not be ignored at all as they have the highest search volume in all types.
And when you’ll have traffic on your website, maybe you’ll be able to convert them to be your customers.
So, it is a must to analyze the keyword type to know its value.
#3 CPC (Cost per click) or Suggested Bid
If you haven’t heard these words before…
Cost per click is the amount/price, an advertiser has to pay in exchange for one-click on his ad.
CPC is very directly related to the type of keywords just as you can compare their value.
Informational keywords will have lower CPC while buy now have the highest.
It also varies with the location of the audience. Traffic from European countries has a high CPC.
When sometimes a person has good traffic and a high CPC location but still his cost is low. That can be a case he might not be using the buy now or product category keywords.
If you have been using the Google Keywords Planner tool, you might have read Suggested Bid. It is the same as CPC.
Our target is to find keywords with good CPC/Suggested Bid.
Keywords with an intention to buy something will always have higher CPC as compared to their other types.
Next time you’ll be analyzing CPC keep in mind the below factors:
- Keyword Intent (Type of keywords).
- Audience Location.
- Ad relevancy.
Exercise: Open google keyword planner and start doing keyword research in your niche to know its suggested bid. Google the niches with good CPC. Learn the CPC science by doing research experiments.
The first two factors are just common, but do you know ad relevancy?
Here is the answer:
Either your website/blog is displaying ads related to your niche or not…!
If you have a niche website with good CPC as per information from google keyword planner, but still not getting that average value of your keywords!
Then, it might be possible that the ads showing on your blog are not relevant to your selected niche.
Now the question is why is it happening?
Actually, Google is improving its algorithms to provide its users with the best relevant ads as per our interests. Google is watching our daily searches very closely and keeping a track of our search interests.
I can remember once I searched for hosting prices and I kept on viewing related ads even when I was on websites totally different from that niche.
I hope you have an idea and can start experimenting to find why your blog’s CPC is low.
Keep on learning and share if you can discover more interesting info about CPC variations.
#4 Google Ad-words Competition
If you are aware of the google keyword planner tool, you might have seen a column named competition in it.
If you don’t know, we’ll see it in the keyword research tools section of this guide.
That competition is the advertiser’s competition. It doesn’t show value but three levels:
Some new guys think that it is a keyword ranking competition. Well, it has nothing to do with ranking.
But if we are looking forward to evaluating a keyword, this competition means a lot.
A keyword with a “High” level of advertiser’s competition means that a number of advertisers want their paid ads to be shown when someone searches for that keyword.
Usually buy now keywords have high value for this competition.
These keywords also have a high tendency to convert. By convert, here I mean from a page view to click on the ad shown on the website.
Adword’s advertiser competition is another important factor that can increase your site’s CPC.
You can also have an idea of the value of a keyword by searching it on google and look at how many ad results are appearing.
Just like in the pic given below:
If your keyword is showing a high number of ad results, congratulations it’s actually a high-value keyword.
#5 Google Keyword Trends
Have you seen “Trends” somewhere in your Gmail account?
Don’t worry it’s not hard to find.
The thing here to mention is that we need to view the trend of a keyword to know its value.
By viewing the trend, you can have an idea of the past performance of a keyword.
Just look at this pic:
If google trend shows a smooth and non-dropping graph for your keyword, means that this keyword is not gonna die soon and will bring traffic to your site.
Further, we’ll look at a few more great points in the tools section of this guide.
Up till now, let me know if you have an awesome idea about any other factor which will add value to your keyword research.
I am looking forward to moving on to the next section.
But before that make sure you have grabbed strong concepts to analyze the value of your keywords. And if not properly, we can still discuss it in the comments section.
Keyword Competition and Potential
While doing keyword research you might have come across terms like “Keyword Competition” and “Keyword Difficulty”.
These terms are to describe how much effort is required to rank these keywords.
Once we have found a bunch of high-value keywords perfect for our business, it’s time to know either we should work on these or should move on to a whole new topic.
“Analyze the keyword ranking difficulty”
There are a number of tools available that will show you keyword difficulty or competition in the form of a number from range 1 to 100.
For example, let’s say KC (keyword competition) or KD (keyword difficulty) of a keyword is 32. This means it’s easy to rank as compared to another one with a higher value.
But I’d always suggest analyzing keyword difficulty manually. Don’t dive into the tools in your very first shot.
“You have to understand the manual evaluation of a keyword completely before using any tool.”
Now the question is how to do that?
Before answering this one let’s read some key points about difficulty depending on the information we already have.
- Head keywords are super competitive, don’t try without a plan and a certain level of experience to beat
- #1 position on google? must think about top 10’s efforts to reach that point
- Your brain is the best tool to start with while analyzing the difficulty
- For a very high competition, it’s about creating the best ever resource available on the internet.
Now let’s start:
1. User’s Intent Evaluation for Top Results
When it’s about a manual analysis of a keyword’s difficulty, the most important thing is:
Search your keyword and analyze, if the top results are giving a satisfactory answer to your search query?
If they are providing valuable information, then we need to check other SEO factors. Otherwise, if they are not telling anything related to what the user wants to know; we can consider this rank-able.
If top 10s have Low-Quality Content, which means poor grammar and complex sentence structure (not easily understandable), it’s a win for us.
Here I would like to tell you a very interesting thing about your chance to find a low competition keyword.
“Google still says that it doesn’t have satisfactory answers to about 30% of the total search queries.”
Now just do a little bit of google research to check how many search queries are being made monthly or daily and then check how many people from the world know SEO.
You’ll surely be motivated to continue.
2. Major On-Page Weak Points:
When we talk about major on-page SEO factors in general, it means to check the presence of the main keyword in URL, TITLE, HEADING, and Description.
If top 10s are lagging all these things, it’s a good sign for us.
We must check the website’s content presentation and user experience. View the sites to check if you are finding these irritated and boring with poor loading speed.
Check the content length to be short like less than 500 words even.
Boom Low competition spotted…!
After checking what visually and informatively is weak, is our target keyword.
But wait we have a few other factors as well which we’ll use some tools and then you can surely say that you got a wonderful keyword.
Do you know the Page Authority and Domain Authority?
3. Page Authority and Domain Authority:
Install MOZ bar extension in your browser, make a free MOZ community account, enable the extension, and log in to your MOZ account.
After that search a keyword in google and you’ll see the results something like this:
These black bars under each result, are showing DA, PA, and no of the link of these results.
The lower the value of these, the lower will be the keyword competition.
Look to find results with values of DA and PA less than 15 or maybe 10, on the first page after searching your keywords.
Congratulations these are very low competition keywords.
Up next is to check the link profile.
4. Link Profile and Referring Domains
This is where you’ll be in need to use tools. MOZ bar can tell you how many backlinks do the pages have but can’t show the quality of these links in the free version.
Also, check how many domains are referring to each result on the first page of Google or any other search engine.
We’ll discuss these parameters further in the tools section. For now, just remember that we are looking for keywords with the low value of these parameters when searched on google.
“A very low competition keyword means, winning all the above cases.”
You must learn more about keyword difficulty; I mean some in-depth knowledge with the passage of time. That will increase your confidence. I don’t know why it always attracts me for newbies:
Don’t ever delete high competition body keywords (2 to 3 words). Learn well, target these comparatively high competition keywords, must take over the on-page SEO, plan some internal links, track keyword performance, take user feedback about your content quality and work as an expert no matters slow.
In that way, once you’ve worked on a high target, your less difficult work will look like nothing to you, within a matter of weeks.
5. Keyword Potential
Now let’s talk about the keyword potential. If you can recall keyword value parameters, you may get an idea about keyword potential.
If you can recall keyword value parameters, you may get an idea about keyword potential.
Yes! In fact, that decision to choose high-value keywords. But I’d like to add a little more info..!
To know keyword potential is to find out how important and valuable it is to work on a keyword.
I’ll not talk in numbers but in general. A very interesting parameter which I almost didn’t mention separately is the commercial intent of a keyword.
Trust me it’s more important than the search volume of any keyword. And newbies never care about that. Another big reason for Low CPC if you are a publisher.
Yes! If you are planning to earn from Google Adsense or any other ads company, you are going to be a publisher.
Getting back to commercial intent, just intend to look for a keyword with the type “buy now or product”, high advertiser competition, suggested bid, and healthy google trends.
Separate these keywords for your special treat.
Here is what you can do to make sure that the one you have separated from your general list of keywords:
- Look for high suggested bid and advertiser competition in Google AdWords keyword planner
- Search that keyword in Google to see how many ad results are appearing, the more number of ads the more value it has
I hope you guys have a much better clue now for which keywords to select and on what basis. Let’s move on to look into a few tools which are extremely helpful.
Let’s move on to look into a few tools which are extremely helpful.
Using Tools For Keyword Research
Once you know what you are looking for in reality, it will be easy to find out how to do that.
And correct tools will speed up the process and make it easy for you. So before discussing a number of very important software tools for keyword research one by one, be intimated what are you going to get from this guide.
In the end, by using a mixture of a number of cool tools we’ll be having our hands on our ultimate requirement.
Yes! High Value, Low Competition Keywords and another most important thing!
I am not gonna tell you how to open and then log in and then open the next window named…. Bla Bla Bla
But the more important thing which you need to tie with you.
And, that is:
What will you get from which tool and how?
Should I mention the first one now?
Wait! Just a few key points to go:
- Keyword research tools will give you keywords along with their value parameters.
- Some of the tools can have parameters that others may haven’t.
- Parameter values are not hardcore realities and should be considered as estimates to get an idea.
- Must understand the definition of a parameter, about which you don’t have an idea.
I hope you already know the seed keyword. If not, in general, “search engine optimization” or “SEO” can be your seed keyword, a case your niche is SEO.
You will be required to insert your seed keyword in tools to get a list of relevant keywords
Now you are ready I think.
#1 Google Adwords Keyword Planner
You need to set up Google Adwords Account to get access to Google’s personal keyword planner tool.
For now, I am assuming that you know the keyword parameters of this tool and how to use this tool to get the list of relevant keywords. If you don’t have any idea! Give a quick look at this guide.
It might be the very first tool crossing your way when you’ll be starting a keyword research campaign. And almost every search engine optimizer uses this.
So, there are many chances of a good number of competitors working on the same, if you have found a keyword using only this tool.
So what to do now?
- Do multiple tries and combinations
- Use google suggestions and related searches to find more keywords
For better concepts:
I often say to everyone:
Step out of Google Keyword Planner
But at the same time, it is also a must use the tool. It usually gives directly related keywords.
Should we move to the next one?
PS: By the way whenever I say “wait” like this, trust me I use to mention something worth waiting for even when you are reading that comprehensive article.
This tool shows search volume. But these days it isn’t showing exact values but generally ranges in case you are not running any paid AdWords campaign.
So what to do now?
Here is the answer:
Google Keyword Planner Alternative
- Get A list of keywords from google keyword planner
- Install Keyword Everywhere extension in your browser
- Click on the extension button and then click on “bulk upload keywords” like this:
Copy and paste your list of keywords in the next window:
Then click on “Get Search Volume and CPC”
#2 Google Itself
Sure I am not kidding…!
It is something like:
If you are a newbie you may miss to find out that Google and other search engines are also keyword research tools.
Google is the best and most important keyword research tool.
What we can directly get from this tool is:
- Search Suggestions.
- Related Searches.
- Results view for manual keyword difficulty analysis
- User’s intentions
Learn to use advanced search methods of google
I mean let’s say if you want to find specific things related to your niche, you have to learn how to use the google search bar a little more than a normal user.
For example, we shall be in need to find discussion forums for a little deeper step of keyword research in which we shall look for exact user queries.
Type in the google search bar and see what you get
- “your keyword” + “forums”
- “your keyword” + “boards”
- “your keyword” + “powered by VBulletin”
After that, explore the results to find out more.
Google Trends is an awesome part of this search engine. It gives you information about how much interest user has in your topic.
And there is a lot more about search engines which can be helpful when we want to go deep in our research work. For now, we are just focusing on understanding how can it be started.
Let’s move on to our next tool.
#3 MOZ Keyword Analyzer
SEOs have trust in this tool for keyword analysis…!
- Search volume
- Cost per click
- Keyword difficulty
- Keyword opportunity
- Keyword potential
- Related keywords
Keyword opportunity and keyword potential are cool things that I like very much about this tool.
Opportunity is related to the click-through rate of your particular keyword. This means if you are in the top 10 results, it measures how many chances are there for the user to click on your result.
The potential in this tool takes into account competition (keyword difficulty here) and opportunity and overall tells you either you should work on this keyword or not!
And of course! A bigger value of these parameters means you should grab that.
It is the favorite one of SEOs.
What’s the cool thing about this one!
It shows ranked keywords of any website
And I hope no one minds checking the keywords of their competitors. Pretty cool info, as these will be keywords you may not get your hands on, by any other means.
Further, you can also start research by using a seed keyword.
It will generate long-tail keywords that include your searched keyword.
#5 Ubersuggest and Keywordtool (.io)
When you search for something on Google, it gives you related suggestions when you are typing in the search bar.
These are googling suggestions, and it gives four at a time.
Ubersuggest and Keyword Tool extract these for you to fill up your list of keywords.
You can easily copy data from this tool and check keyword value parameters with other tools like google keyword planner and MOZ etc.
#6 Keyword Shitter
Well insert your seed keyword in here and get a lot of long-tail keywords.
A lot of other tools are also available. I hope you won’t mind reading this one from Brian Dean.
Any questions up till now? Must comment on your favorite tools and why these are your favorite.
Moving to the next section, the most important if you have understood the above-mentioned sections.
Yes, the next section is most important and I couldn’t actually mention it at the start because its place is right now.
For best understanding, I have to take care of the proper placement of sections within a guide.
How To Do Keyword Research?
In here, I’ll tell you a little more about “what you have to do” instead of “how to do it.” I’d expect you to figure out your own way to do keyword research.
Keyword research is very closely linked to content development.
The best thing is to let the content creator do this task.
A story doesn’t end when you have found your target keywords (ones with high value and low competition).
The next thing is actually very very important.
Here is what you need to do for every single target keyword of your SEO campaign:
- Figure out the user’s basic intentions for the searched term.
- Find the exact user’s queries.
- Collect LSI.
- Develop a content structure.
- Repeat for all target keywords.
To achieve the desired, let’s walk through the necessary steps I personally use. But before that, keep your focus on a single topic. Something we call macro niche SEO.
#1 Make Your List
The very first step is to make a list of keywords along with value parameters (Search volume, CPC, Difficulty/Competition, potential and commercial intent, etc.)
Let’s say you are thinking to work on niche “SEO”.
Use it as your seed keyword, place that in different tools and make a huge list may be.
Do I still need to tell you how to do that! I am sure you can do it.
Don’t forget to use multiple tools (to get search suggestions) as you’ll get different keyword ideas from different tools.
I am assuming that you have made your list containing a lot of long-tail keywords by intelligently utilizing research tools.
So, why shouldn’t I move to the next step?
#2 Filter Your Keywords
It is a manual type of work. You have to look at the list to achieve your ultimate targets.
Firstly, remove the duplicate entries from your list. Then remove irrelevant keywords (there can be a lot of these).
Now as we are beginners, we need to separate high competition keywords (remember don’t delete these).
SEOs recommend keyword competition/difficulty less than 35 for beginners.
In your niche you’ll surely find something useful, otherwise, you have to work a little hard to do deep keywords analysis. Stay tuned to BlogRex for the update on this topic.
#3 Categorization and Content Planning
This step is very clearly stating what to do.
Let’s work on our example of “SEO.”
I’ll categorize my filtered list by separating keywords as:
- Keywords related to Keyword Research
- Keywords related to On-Page SEO
- Keywords related to Off-Page SEO
These are the major categories of SEO, while we can also go deep like “keywords related to content development” and “keywords related to link building”.
Categorize the keywords as per your content planning.
Your niche may have more categories and then you can separate content topics etc.
After categorization, highlight your target keywords (with good value) in each category. Like my target keyword for this post is “Keyword Research.”
Is it done yet!
#4 Related Searches, LSI and User Intent
Now it’s time to work on each targeted keyword one by one.
And, here is what to do:
- Pick up a keyword
- Type in google search
- Note down “searches related to” at the bottom of results. These are LSI.
- Note down “People also ask”
Look at this for example:
Open the top ten results to have a clear sense of the user’s intention.
Brainstorm to discover something missing by the top ten results. Which you can add to your web page.
Think of a better presentation way compared to the top 10 results.
Move to the next point.
#5 Q & A and Discussion Forums
Explore the discussion forums and Question Answer sites like Quora and Yahoo Answers etc.
Type in your target keyword or related queries in your mind and search the topics.
You’ll find exact questions for which your user wants answers.
Sometimes that exact question can be a very good keyword itself. So you can try checking its search volume and other ranking factors.
Must answer these queries in your content.
You can try BoardReader.com to find forums related to your niche. Use social media communities to find out the needs of people related to your topic. And Congratulations! You are done.
BoardReader.com Repeat the process for every target keyword and start developing content and then BOOM.
That’s where these 5 strategies by Brian Dean come into play. Here’s how they work:
1. Online Forums: Forums are a little old school, but there are popular forums in pretty much every niche. And they’re a watering hole where your target audience asks questions (which are usually things people also type into Google). If you notice a thread coming up over and over again, it’s likely a keyword that people type into Google and YouTube.
2. Wikipedia: Thousands of hand-curated topics. Each category in a Wikipedia entry is a potential keyword. Most internal links that point to other Wikipedia entries are also potential niche-relevant keyword ideas.
3. “Searches related to…”: Just scroll to the bottom of Google’s search results and see what keywords they suggest. This is an absolute gold mine.
4. Amazon.com: Book titles and table of contents are both awesome keyword research opportunities.
5. Quora.com: Kind of a modern-day Q&A website. Perfect for generating new ideas for keyword research.
Your Way Forward and Wrapping it Up
This time way forward is very clear in the above section. So I’ll wrap it up with a few discussion points for you guys!
- Do you think it is useful for beginners?
- Want BlogRex to add something specific in this post to make it more useful?
- How are you doing keyword research?
- Should I make a case study?
- Do you think all the queries, I had mentioned in the beginning, have been answered?
Hope you enjoyed your time with BlogRex. Must share your feedback in the comments and share this with your friends.
If you want the Best SEO Tools List at one place then you’ll surely love this Article.
I collected and made 200+ Best SEO Tools (Paid+Free) list.
SEO Tools List
1. Anchor Text Over Optimization Tool
This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization.
If you find that you are over optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove backlinks that are using that specific anchor text.
Visit Anchor Text Over Optimization Tool
2. Bing Webmaster Tools
Have your site not got indexed yet then wait here comes Bing WebMaster Tool. Open up an account, then submit your site URL and get know to the millions of users sitting in the cyber world through our #1 search engine, BING.
Visit Bing WebMaster Tool
What if we can earn with every visitors to our site, Buffer Yes you heard it at Bitly you can get rid of the long URL which annoys your visitor.
Here you can Shorten your URL and earn with every visit you get through the link shorten by bitly.
Boomerang from Instagram is one of the best apps to make everyday moments fun and unexpected.
Create Captivating mini videos that look back and forth, then share them with your friends. Boomerang=Full of networking.
5. The Buffer
The Buffer is a social media app like twitter where you can share your thoughts and pages you’re reading.
The best part of it that it can drive an enormous amount of traffic to your site.
Founded in 2007 it is the leading website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption, an important E-commerce data and usage analytics for the Internet.
Believe me, this is the one tools for all your needs. Do all kind of research. The tools it offers are:
- Email Research Tool
- Link Building Query Generator
- Extract Domain from a URL
- Extract descriptive Text from a URL
- Extract Links from HTML
- Build Outreach from blogrolls
- Extract page title, Description, and Keywords from a URL
So, why fear when Buzzstream is there.
Turn out to be an Eagle. Don’t just stick with 5K people in our circle better kickass your profile with millions of followers from all over the web.
9. Content Strategy Generator Tool
Are you running out of the idea? Then am damn sure you will surely love this tool.Just put on some 2-4 words keyword and press enter and get to know the perfect content strategy which will surely make you feel AWWW.
Visit Content Strategy Generator Tool
10. SERP Now
SERP Now is Google rank tracker for your website on given keywords. It can track the position of your keywords in over 191+ Google search engines on a daily basis and show you visual report.
Visit SERP Now
11. Convert Word Documents to Clean HTML
Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software.
It strips out invalid or proprietary tags, leaving pure HTML behind for use in web pages and E-Books.
Visit Word Docs To Clean HTML
It is one of the best plagiarism checkers, and it helps you detect content uniqueness and purity absolutely free of cost.
It will tell the percentage of uniqueness one article to have within few minutes.
13. Domain Hunter Plus
It helps you quickly find 1000s of expired domains worth thousands of dollars or more.It gives you full statistics of the domain.
Dominate any niches with your own 1000 dollar worth PBN and make 4-5 figure sums by using this expired domains.
Visit Domain Hunter Plus
One of the top 10 software to create Infographics.
15. Email Format
If you have text, that has been previously formatted, and you would like to reformat it, try this excellent tools.
Simple past the text you would like formatted, select the column width (50 is recommended) and click submit and see the power of this tool.
Visit Email Format
It is one of the tools to get yourself listed on local search engines which helps you to grow your business 90x times.
17. Google Keyword Planner
Nothing to say about this tools because so far among all paid tools like Semrush, LTP, etc.
I have found out this means to be the best one, and it gives you 99% right metric of a keyword that also free of cost.
Neil Patel himself use this tool and you should too.
Visit Google Keyword Planner
18. Google Analytics
It helps you to keep the right track of your visitors on the go.
It shows the real time traffic which means it’s updating your account every single nanosecond.
No one so far can compete with this.
Visit Google Analytics
19. Google Map Maker
Google Map Maker helps to make maps which assist you with local SEO.
Visit Google Map Maker
20. Google PageSpeed Insight
Keep track of your page speed and performance. Get to know the problem and bugs which are making your site lag.
Visit Google PageSpeed Insight
21. Google Public Data
The Google Public Data Explorer makes large, public-interest data sets easy to explore, visualize and communicate.
As the charts and maps animate over time, the changes in the world become easier to understand.
Visit Google Public Data
22. Google SERP Snippet Optimization
This tool simulates Google’s search engines results from pages(SERPs). Use this form below to enter a title, meta description, and URL of your web page, and this awesome tool will automatically generate a virtual search result listing based on your Input.
Visit Snippet Optimizer
23. Google Structured Data Testing
Using the features of this site and the Structured Data Testing Tool, you can prototype, test, and make on-the-fly adjustments to your markup.
Visit Structured Data Testing
24. Google Trends
You can also term this as a market, now thinking why the answer is here- It brings out data of keywords and says you when it got searches and for what amount.
Visit Google Trends
25. Google Webmasters
It’s really a gem buddy. Make blog put links and index them within few hours just by submitting the page you want to indexed.
It’s really helpful for people doing event blog and who want to get their backlink index soon.
Visit Google Webmasters
IFTTT gives you creative control over the product and apps you love.
It helps you to create automatic triggers between various apps, like Gmail and Twitter.
27. Google Analytics API
It is perfect for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
Visit Google Analytics API
A great free Infographics resource that allows you to easily create graphics and data visualization.
30. Ninja SEO Tools
Like the samurais, this ninja’s has out some excellent and best SEO tools, and that’s too for free.
Visit Ninja Tools
Its tool to keep your blog spam free as it alerts you every time someone links to your blog or website.
Kick the spam out with this awesome tool. Wanna send mail but don’t want to spam it? Check it first with this little And lite tool.
Wanna keep yourself updated to what Google is doing with its algorithms then this is the right tools to keep track of changes in the SERPs
Still one of the most effective way to make backlink and build relationship with bloggers is Guest Posting.
And MyBlogGuest.com make it even easier to find out the good opportunities out there.
35. Panguin Tool
The tools which when connects with Google Analytics Account helps you to see and keep track of when you’ve been hit by the latest Google Algorithms updates.
Visit Panguin Tool
It helps to know your site speed and the problems it containing to solve them out
It is a great and lite web analytics software cum tool and one of the best alternatives of google analytics.
38. Rank Checker for Firefox
The lite and easy tool to check ranking of a site. Its just a extension of firefox but with huge power which gives you result within in few moments of times.
Visit Rank Checker for Firefox
Its works with your gmail to give you deep insights rich contact information for almost everyone you want to reach or say spy on.
40. Robot.txt Checker
Use this to find hidden errors in your robot.txt files that may cause your site to lag and may also cause problem for the search engines to crawl your site or page.
Visit Robot.txt Checker
41. Scheme Creator
Its is the core way of including it in your pages to us micro data inside your HTML elements.
This tools simplify the works of web designer to a great extend.
Visit Scheme Creator
42. Scrape For Chrome
I love the this tool. You know why?
Because Scraper for Chrome puts the power of simple web scraping in your hands without the need of any code which means it’s directly saving your time.
Visit Scrape For Chrome
43. Seer Toolbox
Its recently opened up its internal toolbox for everyone in the world to use.
They have some kick-ass tool to make lets you rock with your ranking in search engines.
Visit Seer Toolbox
44. SEO ToolBar
Undoubtedly on of the best tool out in the market.This SEO Toolbar puts a ton of info right infont of you which included our queen, “BACKLINK” too.
Visit SEO ToolBar
45. SEO Tool For Excel
One more gem that we digged out for you. This plugin does so many things that SEO won’t work without it.
Visit SEO Tool For Excel
46. SEOGadget Links API
This can help out get extra hours!!!Confused. Okay lemme tell u how this easily gather the backlink data along with the contact information too and that too within few moments o times which saves hell lot of time for you.
Visit SEOGadet Links API
This tool includes several excel plugin, a Content Generator, and much more.
Keep track of how your piece of article is acting in social media with this awesome tool.
49. SharedCount API
Tons of social media data directly in front of you without any codes and all those bullshits.
Visit SharedCount API
50. Similar Page Checker
It’s a plagiarism checker and help you differentiate between two content.
Visit Similar Page Checker
51. SiteMap Generator
When google is there why waste money. Make use of google to create site map within 1-2 mins of time.
Visit SiteMap Generator
52. Social Authority API
This tools help you find, optimize, and engage your twitter audience.
It’s a 1 to 100 point scale that measures a user’s influential content on Twitter.
Also it helps you find out top Influential Tweeters.
Visit Social Authority API
53. Social Crawlytics
Its help you to conduct competitive researches by providing you with your competitors most shared content with hell lots more features .
Visit Social Crawlytics
54. Social Mention
Unlike google analytics this tool help your keep real time track of social media searches.Just type in a term and see who’s sharing what right then.
Visit Social Mention
55. Text Cleaner
This tool has a feature which will surely make you fall in love with it feature.It cleans up all kind of text formatting when copying and pasting between application.
Visit Text Cleaner
Not much awesome but yea by using the power of google it returns hundred of potential results.
57. URI Valet
One of the best tool for digging into server headers, canonical information, analyzing redirect problems and more.
58. Virante SEO Tools
It offers a number of high-quality tools for making SEO performance much better and easier.
Visit Virante SEO Tools
59. Wayback Machine
One of the top best machine to see the history of your site or your competitor’s site.
This allows you to step back in time and track the important graphs of your site.
Visit Wayback Machine
Unlike pingdom? it is also an easy website speed checker.
Visit WebPage Test
Helps you create beautiful words clouds. Great for visualizations, graphics and research .
62. Wordstream Free Keyword Tools
Apart from the premium option it also provides you with thousands of keywords suggestions.
Visit WordStream Free Keyword Tools
63. Xenu’s Link Sleuth
May be it is the ugliest SEO tools ever but one of the most useful SEO tools in the planet.
It find broken links to get you backlinks, create sitemap, and much more!
Visit Xenu’s Link Sleuth
64. Yoast WordPress SEO plugin
The first plugin that come to my mind is this yoast SEO Plugin.
One on the best plugin out in the market .Its help rank your post easily with it awesome features.
Visit Yoast WordPress SEO Plugin
65. YouTube Analytics
Same as Google analytics but it is a must have tool for YouTubers.
Visit YouTube Analytics
Keeping aside Google Keyword Planner it is one of the best tools for link research and stealing competitor’s backlink.
67. Banana Tag
Help you check your gmail’s mail response rate by tracking open rates of the mail you sent.
Visit Banana Tag
Really a must use software to 2x your site speed with CDN and security services. I still imagine how it is free!
Track your followers on the go with this cool SEO tool.
70. Keyword Eye
Don’t just research rather explore. This tool adds a twist to keyword research by adding rich visualization- essential when you want to move beyond keywords limit to valuable ideas and concepts.
Visit Keyword Eye
KnowEm is a part of your mind providing you with cool and catchy Brand name ideas.
72. Majestic SEO
Probably one of the best in the world. It made crawling simple and fast to save your time.
Visit Majestic SEO
73. Majestic SEO API
It brings out backlink data available for free via its API.
Visit Majestic SEO API
This toolbar is for legions of marketers, the mozBar allows you to perform over 50 key tasks right from your browser.isn’t is amazing? Yea,it is!
75. Mozscape API
Who don’t like free right?Most of the companies incorporate the mozscape API into their own products, but it’s also available to individuals,and much of the data is free.
Visit MozScape API
nTopic is one of the many tools out in the market. It is one of the few proven methods for giving your content a relevancy score and offering keyword suggestions to improve it.
77. Open Site Explorer
When Google and Yahoo started removing links Moz came up with Open Site Explorer to fill a huge need.
This tool help you find sites backlink list,data and many other metrics .
Visit Open Site Explorer
One of the best Infograph generator.
This tools help you keep track of your social usernames,hashtags and keywords and load that information into Excel for easy monitoring.
80. Screaming Frog
A crawler with ton of features and customizations.
Visit Screaming Frog
81. Searching Visibility Charts
Track the search visibility of any website in the cyber world with just one click.
Visit Searching Visibility Charts
This paid tool to work as a gem and is one of the best link research tool.
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over 30-day period.
Awesome competitive intelligence across a number of online industries. Competitors website stats are hard to come by, but the similar web does a good job.
Free, quick and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.
One of the recommended tool by Moz. Its help you in project management and tracking made simple.
87. Whitespark Local Citation Finder
Finding local citations is key to local SEO. It offers a number of free as well as Paid solutions to find the local citations to rise above the competitions and set your mark.
Visit Whitespark Local Citation Finder
88. Whois Lookup
Bring the hell out of any domain with this awesome tool.
Visit Whois Lookup
With both free and paid solutions Wistia stands as the king of online video, offering best SEO-friendly solutions for video hosting.
90. Moz Analytics
The all-in-one place to keep track of your important marketing data.
Visit Moz Analytics
Easy A/B testing and analytics to help you move towards your success with less efforts and time.
One of the most popular tool out in the market and is used by most of the marketers out there.
93. Visual Website Optimizer
Don’t know coding?No problem this software help you to perform A/B testing of your video with a simple online editor that lets you test content without knowing any code or anything like that.
Visit Visual Website Optimizer
The most powerful keyword research suite after Google keyword planner,SEMrush, LTP and Ahrefs with free trial option so that you could be sure that your money is not going in vain.
Its is designed in such a way to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk.
Why Buzzstream?Its makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.
97. Check My Links
This is the best tool for the best who do broken link building and make use of it. With just a click it quickly checks any webpage for broken links.
Get Check My Links Plugin
98. Citation Labs’ Broken Link Finder
Without visiting one site each time and finding out broken links its better to put a keyword and and get list of all broken links with just a single click.
Visit Broken Link Building
99. Citation Labs’ Link Prospector
Its a top level link finder.It scans the web for link building opportunities like resources pages, guest posting, blogs, new sites and more.
Visit Link Prospector
An excellent tool that finds contact information and help you to reach out to those people.
Visit Content Marketer
One of my favorite tool to reach to famous and great blogger .This tools brings out the list of blogs article by knowing the keyword from you.
Helps you buy links from famous blogs like New York Times and The Wall Street Journal just by contacting journalists with sources.
103. Inky Bee
Unlike Group High it too does the same work.
Visit Inky Bee
Its a keyword research , link building , backlink analysis tools. It ping you mail when anyone links to your blog helping your blog remain spam free.
105. Link Miner
Link Miner check for broken links on a page.And its chrome extension also shows you how many links the broken link is pointing to you.
It helps you know when you gain or loose a backlink. Along with the the info of the backlink.
Ping you every time you get a new link.
Pro Tip : “You can turn that one link into multiple links with a quick “hey,thanks for linking to me” email.
It also helps you identify reputation management issues quickly so that you can nip them in the bud before they blow up”
108. Muck Rack
If you wanna get mentions from sites like New York times and Forbes,you need to start rubbing elbows with journalists. And Muck Rack is the platform to do so.
Visit Muck Rack
109. Ninja Outreach
IIt’san newbie blogger outreach tool. Search for influential peeps and reach out to them all from just a tool and with just a click.
Visit Ninja OutReach
Wanna build links but don’t know where to make. Ontolo is the right place. Just enter few keywords, tell Ontolo what type of links you want to get and chill,it will hand over to you a list of related results as an Excel Spreadsheet.
Just enter the keyword you like and it will bring out list of websites with its metrics that wrote on that topic or are ranking on that keyword
Its is all-in-one link prospecting and outreaching tool.Just enter few keywords click okay and this tools scan the web for people to promote .Now its simple just reach out to them and track your results.
113. Quick URL Opener
If you do a lot of link building you’ll need to use this tool that opens a big list of URLs at once.
Visit Quick URL Opener
Its is a pro-level link removal tool.This comes in hand if you are hit by google algorithms.
Like Remove’em it is one of the best link removal tool in the market.
It is a self-proclaimed “Swiss army knife of SEO”. Even though it was build in concern with “Black Hat SEO” , you can still use this tool for white hat link building tasks(like link prospecting,finding contact info and even keyword).
117. Siege Media Embed Code
One of Brian’s favorite infographic embed code generator.
Visit Siege Media Embed Code
118. All in One SEO Pack
An alternative to the Yoast SEO plugin.So far both are working like gem, now it depends on you which one you will prefer.This tool have some unique features like auto-generated description tags, canonical tag support and a “bad bot” blocker.
Get All in One SEO Pack
119. Bright Local
It is an excellent tool that does insanely comprehensive local SEO site audits.Its also find duplicate or incorrect citations that are floating around online.
Visit Bright Local
A spy that reveals how search engines spider sees your site.
Unlike pingdom it is also a robust website performance testing tool.It also guides you so that you can fix the problems found out by them.
A paid tool but worth of paying it help your crawl your site within few minutes.
It scans every page on your site and gives you a comprehensive report that lists out how many H1 tags you have on each page, no indexed pages, broken internal links and external links, etc.
It also tells you if your Twitter Card descriptions are too long.
122. Google Analytics Referrer spam killer
When you link your Google analytics with this tools it will remove up-to 100 spammy link at once from your domain list of referring domains.
That way your GA data will be squeaky clean.
Visit Google Analytics Referrer spam killer
123. Google Mobile Friendly Text
Recently google started to down rank sites that are not mobile friendly due to the increase in users from mobile device.
But how you will know whether your site is mobile friendly or not?Google Mobile Friendly Text is the tool that will solve out your problem.
Just type in any site URL and click enter and you will get your answer in simple “Yes/No”.
Visit Google Mobile Friendly Text
It’s analyzes your website and provide a basis SEO consultant.
125. Map Broker XML Sitemap
A tool to check whether your sitemap is valid or not.
Visit Map Broker XML Sitemap
126. Microdata Generator
Are you running a local business then MG create local SEO schema.
Just enter basic information and you’re set.
Visit Microdata Generator
127. Open SEO Stats
A all-in-one chrome extension that gives you fistfuls of helpful info with the push of a button.
Starting from Alexa ranking, indexed pages, page speed, whois, on page SEO, and much more…and the list goes on.
Visit Open SEO Stats
128. Penguin Tool
Don’t worry if your site has been hit with google penalties.Just link up Penguin Tool with your Google analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.
Visit Panguin Tool
129. Plugin SEO
A free but effective SEO analysis tool. Provides recommendations to patch up any issues your page has.
Visit Plugin SEO
130. Rel nofollow Checker
This Plugin sets lets you easily set links on your site as “Nofollow”.
Get Rel Nofollow Checker Plugin
131. WooRank by SEO & Website Analysis
This free chrome extension gives you important SEO info from within your browser. Just click a button and it will analyzes your page’s basic SEO metrics(like tags that are too long).
Get WooRank Plugin
132. SEO Friendly Images
Fed up by adding alt tag one-by-one use this tool to add all at once.
Visit SEO Friendly Images
133. SEO Monitor
It is a one stop dashboard for your SEO performance.
Visit SEO Monitor
134. SEO Site Checkup
A handy tool, easy to use. It includes backlink analysis data, up-time reports and site speed recommendations.
Visit SEO Site Checkup
Look at your site as a spider(crawler) sees.
To know Google behavior this is then a must visit tool.
137. Site Analyzer
It is a high-quality site audit tool.May be it cost you around 50$ but believe me its an awesome tool to invest on when it comes to page optimization.
Visit Site Analyzer
138. Varvy SEO Tool
A clean, free and easy to use site audit tool. All you need to do is just put a URL and varvy spits out a bunch of helpful info in seconds.
Visit Varvy SEO Tool
139. Webbee SEO Spider Tool
This Free piece of SEO software provides you with lot of in-depth info about your site.
Visit Webbee SEO Spider Tool
If you to local SEO for your clients the this is the must have tool for you.As you can find 100s of NAP citations with just a few click and reverse engineer your competitor’s citations with ease and peace.
Your site Doctor. This tool will tell you everything you need to know about your health.
142. AdWord & SEO Keyword Permutation Generator
If you’re looking for a new way to discover new keywords, try mashing a bunch of words together and see what happens.And click on “Generate permutations” and get list of new keywords.
Visit AdWord & SEO Keyword Premutation
143. Answer the Public
If you want to know what questions your targeted audience types into Google, just pop the keyword into “Answer The Public” and you’ll get a hefty list.
Visit Answer the Public
This one time pay tool scrape tons of keyword ideas from a single piece of keyword.
145. Google Correlate
Its a pretty good tool and brings out to you related keyword list. For example you type in “Smartphone” and it will tell you that what people are searching related to it.
Visit Google Correlate
It shows you keywords tend to bring In the most keywords tent to bring in the most traffic for you.
Also shows you keyword suggestions.
147. Imforsmb’s Bulk Keyword Generator
One of the top SEO tools for local SEO audit tool.
Visit Imforsmb’s Bulk Keyword Generator
It is an easy-to-use freemium tool for keyword researching.
149. Keyword Combiner
It is mainly designed for Adwords.
But its a great tool for SEO as well.Just pop a keyword and it will bring out the bunch of different Keywords and tool.
Visit Keyword Combiner
150. Keyword Eye
A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger volume=more volume.
Visit Keyword Eye
151. Keyword Revealer
It is a standard keyword research tool with a cool “keyword tree” feature.
The keyword tree feature tree shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.
Visit Keyword Revealer
152. Keyword Snatcher
It’s probably gives you more keyword ideas than any other tool on the market. Why?Because it finds keywords from a bunch of places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it generated 15,000 keywords!
Visit Keyword Snatcher
153. Keyword Tool Dominator
Its scrapes autocomplete suggestions from sites like Google, Youtube, Amazon, Bing and Ebay.
Visit Keyword Tool Dominator
Its as same a SEMRush but a bit outdated. It will show you list of keyword on which the domain is ranking.However, I still prefer SEMRush is far and away the superior tool.
One of the simplest keyword research tool that brings out the data from google to provide you then best experience.
156. Long Tail Pro
A very easy-to-use keyword research tool.Enter a keyword and get suggestions.
157. Power Suggest Pro
It is a desktop based keyword research tool. Just a enter a keyword and it spits out ideas from a number of different search engines.
Visit Power Suggest Pro
The most advanced Keyword research tool on the market.Yes, you heard it right.Just enter a keyword and get get suggestions like all other tools give.But beside it also can do so much more that list out a list of related keywords.
159. Seed Keywords
One of the unique keyword research tool.
Visit Seed Keyword
159. SEO Book’s Free SEO Tools
Its has a set of helpful SEO software tools that focus on technical SEO and keyword research.
Visit SEO Book’s Free SEO Tools
160. SERP IQ
A decent Tool that is same as other keyword research tool but the interesting fact is it measures how competitive a keyword will be to rank for.
Visit SERP IQ
Its an awesome brainstorming tool.Its pretty good but not as effective as Google Keyword Planner.
SimilarWeb gives you a eagle eye view of your competitor’s traffic figures, organic keyword, engagement metrics and much more.
Soolve is a free Tool that pulls out handful of related keyword suggestions from Google, amazon, and bing.
Using spyFu for quite few month and must say it stand out to be one of my top suggested tools out in the market.And I was surprised to find that the classic PPC tool has been upgraded with ton of new SEO-Focused features. In fact they’re keyword competition features was one of the best that I came across.
165. Suggestion Keyword Finder
A helpful and free keyword research tool.
Visit Suggestion Keyword Finder
167. Term Explorer
It provides you with enormous keyword ideas and through organic competition info it turns to be an solid tool.
Visit Term Explorer
168. Advance Web Ranking
It has some awesome features like SEMRush and Authority Labs and puts them under one roof.
Visit Advance Web Ranking
169. AMZ Tracker
If u sell products online then you must use this tool to keep track of your rankings, sells and all that.
Visit AMZ Tracker
170. Authority Lab
It is a reliable and easy-to-use rank tracking tool. It is used by many local Businesses.
Visit Authority Lab
It is a advanced free+premium local SEO rank tracking tool.Unlike others rank tracker it also work pretty well.
172. Microsite Masters
Its an awesome rank tracker tool.Its scoreboard shows you the keywords that had the most movement(positive and negative). Great for Zeroing in on page that might need attention.
Visit Microsite Masters
173. Pro Rank Tracker
It is a quality rank tracking Tool with great user interface.It helps you keep track hundreds of keywords easily.
Visit Pro Rank Tracker
174. Rank Ranger
Rank Ranger is a Paid but an reliable rank tracker that comes in bundles with a handful of extra features like on-page audits,keyword research and competitors analysis.
Visit Rank Ranger
175. Rival IQ
It puts your Social Media and SEO presence against your competitors. Whatever your competitors do on twitter you get to know with the help of this awesome tool.
Visit Rival IQ
176. Search Latte
What to search on Google.co.uk, google.en or other internationals Google?Then you are at the right place, just enter the keyword,pick an international version of Google, and you’ll see that country’s search results.No proxies or VPN.
Visit Search Latte
177. SEO Rank Monitor
It help you track your keywords against your competitors. Also it does YouTube rank checking too.
Visit SEO Rank Monitor
It is a quality rank tracking tool that comes bundled with some bonus features like keyword suggestions and site auditing.
It is a no-focus rank tracking tool that works.
It is an enterprise-level rank tracking product with a built-in keyword research tool.
It is too an enterprise-level SEO platform that’s shows you your social signals, backlinks,anchor text distributions and more. Unlikely many SEO tools with million features, Sistrix is so easy that even my mom could use it.
It’s a world class SEO platform that gives you access to a bunch of quality tools to boost your SEO.
It is a nice rank tracking tool that has the features you’d expect from dedicated rank tracking software.
Its makes finding the winning content a walk in the park.it pings you every time your competitor’s link is mentioned in the web.
185. Can I Rank
These tools break down the answer to the question- “Can I rank”.It provides you with a nice breakdown of how your page is ranking as compared to your competitors.
Visit Can I Rank
As you all know adding LSI keywords to your content can boost your rankings.but how to add?Don’t worry this free tool does the job for you.Unlike most keyword research tools that give you variations of the keyword you put in it,key4Up actually understands that meaning behind the word.
It is a handy keyword generator.Enter a keyword and get list of terms that you can sprinkle into your content.
It is an advanced content analysis tool. It is a kind of plagiarism checker.
A top technical and on-page SEO tool built with German Engineering.
190. QuickSprout Website Analyzer
It’s an incredibly helpful website analysis tool.Just you need to connect it with google analytics and rest it will do the work.
Visit QuickSprout Website Analyzer
191. Scribe by Copyblogger
This tool scores your content on basis of how friendly it is foe people and Google.
Visit Scribe By CopyBlogger
192. SEO Plugin By Squirrly
This small WordPress plugin helps you identify whether your blog post is SEO friendly or not.
Visit SEO Plugin
This tools quickly analyze your page and inform you what issues that might be holding you back from page 1.
194. Solo SEO
A worthy site audit tool that also does keyword research and on-page SEO/Content analysis too.
Visit SOLO SEO
It is an advance LSI Keyword tool.It scans up to 10 results for a given keyword.
It shows you content that is trending on twitter.
It is one part of SEO tool and one part of online marketing course.
It means instead of getting a fancy charts and errors messages, the tool tells you how to get on the right track.
This is perfect for local and small Business owners.
Visit Up City
An SEO tools suite that focuses only on link analysis with an additional features of filtering out unnatural link Detection.
Its an SEO audit tools suite for search engine marketing Pros.its inspect backlink, do kink prospecting and on-page SEO audits.
200. Monitor Backlink
A cool SEO tool that helps you monitor your competitor’s backlinks, keyword ranking and site speed with ease.
Visit Monitor Backlink
201. SEO PowerSuite
A Quality desktop based SEO tools checker, backlink analysis tool, site auditor, and keyword research tool.
Visit SEO PowerSuite
202. SEO Weather’s Bulk Metrics Checker
How long you would check Site Da & Pa one by one!Pop the list into the Bulk Metrics Checker,hit “go fetch” and you’ll get the list within few moments depending on your internet speed.
Visit SEO Weather’s Bulk Metrics Checker
203. Share Metric
This tool gives you lightning-fast screenshot of an page’s social media links,shares and ranking keyword.Mostly helpful if you want to see what keyword a page ranks for in seconds.
Visit Share Metric
204. URL Profiler
If you want to check info on a huge list of URLs,then it is the best tool out in the market to get your job done.
Visit URL Profiler
Canva is a relatively young design startup that already has more than 10 million users worldwide and growing fast. We’ve put together this resource because our users found it useful and we thought your readers might enjoy it too.
These are simple, ready-to-use templates within a drag-and-drop, design software that’s completely online and free to use.
Wrapping it Up
So, this was my collection of SEO Tools.
I hope you’ll like this and if you really like this then don’t forget to give it a share.
Sharing is Caring.
I'm doing everything as per my knowledge of SEO but still stuck somewhere far from the success I heard about.
And at this point, I'm usually worried about where exactly the fault is!
Why my SEO is not working the way it should be?
Well, if you are a horse from the same race, you’ll probably regret it if you won't read it till the end.
I must say:
SEO is not tough, it’s just how we think about it.
One more thing before starting, what I am going to share.
I ain’t gonna write about:
- Your content is of low quality.
- You haven’t done good on-page SEO.
- You have bad quality backlinks.
Rather I’ll tell you a few things you need to correct before all these technical issues.
Yes indeed, I use to call these technical aspects of SEO which can be learned and then corrected with the help of the internet world.
So, what's it all about?
If I have to explain the whole concept in a sentence, I’d say:
Firstly, I am in need to correct my approach to SEO and then to dive into the technical stuff.
Let’s start shaking our concepts which we have developed while following everyone in the market.
May Be SEO is Tough? Let’s Find Out
If you’ve paid a little deep attention at the starting of this post, you can probably have a slight idea about what I am going to say here.
But trust me, I’ll share a very cool concept and I am sure you’ll love it.
For a moment, simply assume that we are not being specific about SEO but talking in general about the toughness and complexity of anything.
How do you guys define the complexity of anything you work with?
What do you think?
Simply consider this question, an exercise.
And before reading further, stop for a while and save your answers in your mind.
Are you done with your mind grind?
Here is what I think:
The complexity and toughness of anything is a state of our mind. When we don’t have enough knowledge and information about a specific thing, we consider it tough for ourselves.
Another concept about it is a lack of interest. When we are bored with something, we don’t wanna do it and end up calling it tough.
Hope you are upgraded now.
And a little secret is:
Nothing Is Tough
Now the very first thing is you need to refresh your concepts that SEO is do-able.
And of course, there are a lot of other factors that matter much.
Once you’ve believed in yourself, you’ll be good to go further.
Adding a little more to how to tackle with toughness, is start making things easy for you.
But the question is “How to do that?”
Its very simple:
Learn and practice more than you’re currently doing. A very practical approach is to note down your topical barriers and hardships which occur while you are performing a task.
The better you know what the problem is, easier it will be to find a solution and resolve it.
Now it’s all on you how you gonna do that.
Meanwhile, let’s move to the next section.
SEO is not my field of interest, should I move on to something else?
There have been too many discussions about interest. If I am not interested in a particular thing, I won't be able to perform better.
What to do in such kind of situation?
NOTE: Well I am not only going to state the problems but to give you a real sense of these concepts and sure; a way out of these.
Do you really agree when someone says “You should choose the field of your interest”
I bet you’d say “Yes”
And if you’ll ask me the same thing, I’d say “Yeah …. Sure, it is the best point unless I actually know what I am interested in”.
That’s a big problem indeed.
We often, don’t even know our actual interest and pretend to like whatever is the new hype.
Do you know I can seamlessly write 10000+ words on a topic while a year ago, writing a 100 words paragraph was a real headache for me?
The question is “how did it happen?”
To answer this question, I often use to say:
Step out of the conventional thoughts that limit you and believe in yourself to get the job done.
And a big secret is:
Interest can be developed.
Let's workout to tackle this mythical word “Interest”.
1. Find your interest
The first step is to find your interest.
It is very simple:
Your interest is what doesn’t bore you.
So, start an exercise to think and note down those things which you can do without getting bored.
If you are a newbie in the internet marketing field like me, you can start learning about multiple skills at the same time as:
- Web Development
- Content Development
Invest a little time in each and you’ll eventually find your pick.
Your interest is the one you're enjoying to perform.
Once you’ve selected one thing, go beyond limits and you’ll find success, knocking at your door.
The up-next tip is also very cool!
2. Develop Your Interest
That’s a real comfort.
As I've already shared that interest can be developed.
Pick anything, start learning, and practicing.
Then learn more and more and even more.
Implement your learning and keep doing experiments and the time will come when you’ll start feeling professional.
At the same time, developing interest is actually a little tough as you have to risk your precious time and you may get depressed when you’ll be expecting great results within no time.
So, I’ll always ask you to stick with the first step (Find your interest) in starting.
Once you get a glimpse of being interested in something, stick with that and give your ever best.
No doubt, your brain is the ultimate tool.
Must share in comments if you’ve figured out something cool about your interest while reading this post.
Let’s move on...
I'm expecting results in a nights time
Another big problem with the newbies.
Every one of us wants overnight success.
We have no idea about what we are getting into and we expect to be successful within a single night.
Revealing a little tough part of SEO, you need to do the necessary analysis for every of your selected keyword.
Instead of directly looking at the link profile of your competitors, analyze their content manually.
Think on your feet about how much effort do you need to beat the content. Think of different angles of your targeted keywords.
Analyze a number of variations of your keyword.
Similarly, you can dig deep into the internet to find other ways of effectively analyzing your competition and then estimate the minimum time required to be on page one of the search engine.
Let's workout; with a little more practical approach.
1. Target multiple keywords at the same time and analyze your performance.
If you don’t have good concepts about analyzing the difficulty of different keywords, I’ll suggest you go through a few keyword research guides and a few tutorials maybe.
Then select variations of your targeted keywords like:
- With almost zero difficulty
- With little more than zero difficulty
- Medium level difficulty
- Hard One
Remember, don’t worry about the search volume and CPC at this stage. Just focus on your manual difficulty analysis.
Now develop content on each and publish. You can try publishing on different blogs in order to stay safe from any kind of penalty.
Then start doing off-page may be and keep on analyzing how the things are going on.
And move to the next step.
2. Continue working and keep patience while analyzing your performance
It’s time to check your sites’ in SERPs….
Where are your keywords!
I am assuming that you know the basics of SEO, otherwise you can google for a number of practical guides. I personally prefer reading Google’s personal guide to SEO.
I mean why do I need to trust more other analysts when Google is telling a lot by itself.
Maybe on a good day in the near future, I’d like to review that guide by Google to make it super easily understandable for every beginner.
You can share your feedback if I should do that or not.
Check stats like bounce rate, and reactions of people on social media.
Are you meeting the expectations of your viewers?
Start outreaching for link building may be. I mean whatever you normally plan for your off-page SEO campaigns.
You can also find cool information about do-follow backlinks on BlogRex
Next is, start improving your content and link quality as per your previous analysis.
Experimenting would give you the best overview of how much time it will take you to reach the first page.
Improvements will lead you to better results for sure. But make sure to keep patience and make wise SEO moves.
Let’s explore the next heading on improving our SEO.
I'm fighting with the wrong opponents
Do you think it’s okay to appear for an exam of Ph.D. while you’ve just started learning the very basics of a particular subject?
How do think you’ll perform in such kind of situation?
Exactly! you can’t expect good results unless you’ve gone through the necessary subject learning and practicing.
The same is the case with SEO.
In the early days of our SEO journey, we often make mistakes while analyzing keywords competition.
Sometimes newbies don’t even think about analyzing completion before targeting. As a result, they unintentionally target very high competition titles/keywords.
I always suggest the beginners clear their concepts first, about what they are going to do.
Let's find out how to tackle this problem.
1. It is a worldwide competition
This heading may scare you a little but you don’t need to worry.
Actually, the story is not doubtful.
In the early stages, we don’t have much idea about topic selection. We remain very straight forward to select our niche and then topics.
For example, everyone is saying that the “Health” niche is very profitable.
So, I’ll jump into this thing and start blogging about “weight loss” the very first day of my website launch.
At the same time, the whole world is working on the same niche.
So you should do more research to target a topic on which fewer people are working.
In short, you need to target low competition.
Try working with long tail keywords. These are relatively less competitive.
2. Look into your keyword’s difficulty, Manually!
I still remember when I was very new to SEO, I didn’t know anything about manual keyword difficulty check.
While it was the most important step in keyword research.
Let’s see what we can quickly adapt to win the game.
Target the topics with competitors having week SEO.
There are a lot of keywords for which the top ten results/competitors are very week in SEO. My personal niche is also one of them.
Invest more time on keyword research to dig them out.
Target the topics with unsatisfactory results.
Similarly, as per the previous tip, there are topics for which the competitors might have a good grip in SEO but may lag to answer the user’s query.
Google officials say that they have more than 20% queries with unsatisfactory results. The users don’t find what they are looking for.
If you have very good knowledge about a specific niche you can identify these queries easily by viewing the top ten results in SERPs.
It doesn’t matter how good your competitors have optimized their webs for search engine, you can knock them out if you can dominate the content relevancy.
Once again the major has been stated and next is your turn to take action wisely. You can also ping Team BlogRex for your in-depth queries.
Moving to our next section.
I'm not taking action
It is very good to have unlimited questions about SEO, but it is worst not to start working only for the reason that you don’t know answer to every question.
You cannot get answers to all of your questions and queries unless you start working.
Human beings are naturally curious about anything. So is the case with lots of newbies. They want to clear all their doubts before taking any action.
As a result, they don’t start working or keep on making plans only.
PS: By the way, I personally like proper planning before the start but I have a good hold on myself to execute my plans as per my schedule.
But here the problem statement is:
How can you get results without taking action?
And the solution to this thing is pretty straight forward.
- Learn the necessary basics and start working immediately.
- Join helping forums on the internet, specifically on social media.
- Get connected with the relevant community to clear your doubts about practical implementation.
- Ask the community wherever you are stuck.
- Make “Reading SEO” your routine.
- Make “Reading your niche” your routine.
Once you’ll start working, you’ll start getting answers to all of your in-depth queries.
Let’s hit the next thing.
I am following outdated SEO
In the previous section of this write-up, I have suggested you make a routine of reading SEO.
The big reason is to keep yourself updated about the new and currently working methods for ranking higher.
In case you don’t know:
SEO is constantly changing.
So, staying confident about the old tactics and SEO methods is clearly deadly.
I am not saying that old SEO is completely dead, but you should have the correct information about which method is still alive and what do you need to leave immediately.
A very common example is, keyword stuffing and a high number of spam backlinks were very effective in the old days.
But now, the max you can get with these is a penalty and not any ranking boost.
And further, you might know better what is working and what not as I am still in the learning phase.
Must feedback in comments if you can point out a few things to help out the community.
I am highly distracted
This section is very closely linked to “SEO isn’t my field of interest”
So, when someone gets into SEO just because of the hype that SEO is the future and will be your money-making machine in near future.
By the way, the hype is true.
But if you’re entering just because of this, I must say you are a distracted person. And you can probably divert to any next hype in internet marketing.
And the question is:
What to do now?
Firstly it is very important to make a final decision that you are actually going to work on SEO.
Next is to repeat the steps mentioned in the section “I am not taking action”
You can also work on reducing your distraction by developing an interest in SEO.
That too has been explained in “SEO isn’t my field of interest”
Wrapping it up
I have tried to keep it comprehensive while maintaining a sweet length. I am sure you’ve read something valuable to share with others.
As always we are looking forward to your feedback for any suggestions or if something is still required to be added.
Do you have trouble with Blog Commenting in 2022?
There's no need to worry if that's the case.
You'll learn everything you need to know about Blog Commenting and how to do it effectively in this step-by-step guide.
This sounds promising?
Let's just dive right into the guide.
Why Do You Even Need To Do Blog Commenting?
I would say that, from the SEO's perspective, the following are the core values of this topic:
- Your keywords can be ranked higher with it
- An extremely practical approach to link building
- The simplest off-page technique
And I'm sure to tell you more than you're expecting.
So let's move on without wasting a single second.
What is Blog Commenting?
Blog Commenting refers to the relationship building process between other bloggers and their audiences. You get to share your opinions and ideas about specific blog topics and get linked up.
Commenting on blogs generates targeted traffic and improves your social media presence.
To the point, if you ask me:
You simply insert a comment like you would on Facebook or another social media platform to get comments from another site.
In other words, it's a good aspect of Off-page SEO.
Let's move forward now.
Blog Comment Types
In this case, we are talking about blog commenting to improve our search engine optimization. Links to our site will either come from backlinks or from relational links to other sites.
Having a relational link means you'll get noticed by the owner of the website you are commenting on, and maybe he'll take a look at your web someday.
Let's take a look at its different types.
- Normal Comment Backlink
- KeywordLuv/CommentLuv Backlinks
- Anchor Text Backlink
Here are the insides of each type:
Normal Comment Backlink
Basically, it is the most common and simplest form of a comment backlink. From it, you can either get a dofollow backlink or a nofollow backlink.
The webmaster of the blog you're commenting on is responsible for handling it.
In most settings, this is enabled.
It is possible to get a backlink to your name.
This type is a little different from the previous one.
Bloggers use CommentLuv as a premium WordPress plugin to attract readers to their sites.
In what way does it happen?
Whenever you comment on a CommentLuv enabled blog, you'll receive two backlinks without approval. One will point to your name and the other to the link you provided.
You can also use your keyword instead of your name.
The backlinks you receive will be no-follow by default. However, the blog owner can change this in the settings.
Commentluv offers big benefits not only to commenters but also to site owners who enable it. The site owner gets lots of traffic and excellent comments.
Nobody would be interested in leaving an excellent comment if it requires approval first and then awards free backlinks afterward.
Comments with Anchor Text Backlinks
Comment backlinks of this type are often spammy! I don't recommend them.
Often people use these to give a lot of outbound links to their sites for multiple backlinks with one comment... I do not approve of any of these.
What is this, though? I forgot to tell you.
You can comment on some blogs using a link that contains your keyword as part of the anchor text.
Where? The comment sections of these sites allow us to use HTML tags...
With HTML Hyperlink tags, you can create a link that will gain a backlink on the anchor text.
These can be of both types, which means Do-follows and No-follows.
Despite the fact that I do not recommend using this method to get links, there is still an option when even this is useful.
And that’s Event Blogging.
How To Do Blog Commenting?
- Find Quality Blogs
- Create On-target Comments
- Use Real Name
- Comment on Those Blogs
- Ping Your Backlinks
- Index Your Backlinks
Isn’t simple? yeah! Now, let’s read the depth of Blog Commenting.
How To Find Blog Commenting Sites?
Well, you might only be worried about whether BlogRex is gonna share a list of blog commenting sites or just.
But we are going to do a lot more than that As you may notice from the title of this heading.
Yes, you can build your own list of sites by using many ways. A few of my favorites are:
- Spying on your competitor
- Google Dorks
- Blog Commenting Lists
- Commenting Blog Finder Tools
#1 Spying On Your Competitors
I don’t know if spying is a crime or not…
But if your competitors are doing that why shouldn’t you!
Well keep it to blogging only, and you need your competitors’ sites.
Here is how exactly to do that:
The keyword on which you are ranking or trying to rank, search that and enlist top 5 to 10 blogs ranking for the same keyword.
Next is you are in need of a link explorer tool, you may use one from the list of these three or any other useful resource you know.
By the way, two of these are paid.
- Ahrefs (My Favorite Tool)
Currently, I’m using Ahrefs, and I am in love with it… So, I’ll give you an example from the same tool.
When I started BlogRex, I also started commenting on other sites I saw a person who commented above me. I thought he was doing good blog commenting.
Then I analyze his site, and it was true!
I just put his site in Ahrefs and got many blogs, where he commented and got good Do-follow and No-follow backlinks…
Here is how I got the details of his backlinks.
In site explorer of Ahrefs, I just put his site link and click on Submit. After that Ahrefs gave me this…
Then I clicked on backlinks and observed that many of his links were removed. I thought What’s this?
Why his backlinks were getting removed?
If it was happening with him, it could be the case with others as well including me! How should I collect the sites, which won’t remove my comments?
Then I looked into the “Live Index” sure by clicking on it, and selected “One Link Per Domain.”
In many cases, Your competitors might be creating more backlinks on one site, and you can do the same as well.
But I’ll always prefer to get 10 backlinks from different domains instead of getting 100 from one blog.
If you do the same, there will be far fewer chances of removal of your backlinks and comments.
Here is the final result it displayed 146 Backlinks, and I started creating links on these sites by Blog Commenting.
Just fill in the Name, Email, Website URL, make an excellent and relevant comment and just submit. Many sites are using auto approval, and others are using manual method.
#2 Search Engine Queries
Let’s say you don’t wanna spy on your competitors but still want to dig out blogs to comment on.
Here is the deal:
Some Search Engine Queries can surely help you out.
In case, you have heard these words “Search Engine Queries” for the first time or have forgotten what it is!
Search Engine Queries are specific search queries which use some advanced and unusual search operators for in-depth internet research.
You just need a few of these to find the blogs for commenting.
If you need some more, then you can simply google it you’ll get a lot.
One more thing to share is:
“Making your own list of blog commenting sites will really be awesome.”
In that way, you’ll get a high edge of relevancy in your backlinks.
Even if I share a list, you need to filter as per your niche for getting quality backlinks.
#3 Finding Blogs By Using Tools
I was about to forget this one you can surely use this method along with other two.
Some sites are providing you online dork like DropMyLink.Com.
You just need to enter your niche/keyword and select the type of Blog Comment.
Then just hit the search button and let the tool do its job. This tool will automatically search Google for blog finding dorks.
Isn’t it so cool? Yes, it is….
But I really love to search for blogs manually, as tools require the regular update.
And they it doesn’t go well if they don’t update.
At least manual search keeps me satisfied that I have sorted the best resources.
This is also the reason that tools show you a limited number of Search Queries, but if you do it manually?
You can arrange to find a huge number of sites.
That was the heading about how to find blogs to comment….
Now, what do you think, should be in the next section?
How to create backlinks with these blogs? Right? Oh yeah, I got it!
How To Create Blog Commenting Backlinks?
Let me be straight, there are three ways to do that.
Let’s dive into the first and my favorite one.
This is the only method I’ll recommend if you don’t have strong relation and experience in buying SEO services.
Do you know why is it so?
Because it were 100% safe, free and trusted as you have a clear idea about where are you making links, either the domain is spammy or not? Is it even relevant to your niche?
Right? So, before moving further, make sure you have created your list of blogs by using methods explained above.
And if done so, start commenting on these sites and remember:
“Don’t care about nofollow and dofollow!”
No-follow links are not useless as you may predict. They surely pass some trust to your site.
You know when I started ranking “Dofollow Backlinks” and “Youtube SEO” I created mostly like 60% no follow links from excellent sites like Neil Patel, Quick Sprout and many more of the same category.
Those didn’t pass any juice but trust to my site.
And, BlogRex is ranking on 1st page for both keywords
And for getting a backlink, all you need to do is to comment…!
How To Make An Effective Comment?
Wait! It ain’t a tough job at all. Actually, I call it the easiest way to get some quality backlinks.
Let’s walk in with my personal example.
I’m blogging in SEO niche since long and do have a little experience! Right?
I have joined Moz Community and regularly participate in post discussions with comments.
And I use to get great replies from SEO Experts out there!
It’s like whenever you comment on a post, you are on a stage to develop a relation with the author.
But if you’ll take a little more time to analyze the post and then tend to start a discussion in the comment section, you have better chances for your comments to get approved anywhere.
And there are a few things if you ask me how actually I can participate or engage the community?
- State your personal review of any specific point in the article. For example, consider this article. Now let’s assume that you know another way to find blog commenting sites, which haven’t been mentioned in this article. You can comment that, and it will surely attract the author. Now, just think if you have something to attract me.
- Ask a question. You may ask anything related to the topic which you think that author haven’t given the answer. Even if you think that article covers everything, you can ask a question about an aspect of a specific point. For example, you can ask me something like…. “Why anchor text backlinks should be used in event blogging, while you are not recommending these in general? ”
- Share your experience on a strategy, mentioned in the article, you already using.
With comment backlinks, you’ll get traffic as well as friends like me!
Make sure to keep your comments clean and impressive.
And don’t forget to comment on your competitor’s blog. It will give you a brand’s look, and also you’ll have better chances of comment approval.
Now, that you have created backlinks, it’s time to index them!
Right? Let me show you how to index your backlinks, right now.
How To Index Backlinks?
Isn’t it the big problem you are facing right now….! Lots of people are facing same actually.
They create backlink but don’t get results in short time.
Do you know why?
Yes, the problem is they don’t index these, and automatic indexing takes some time.
I’m gonna share a few ways to do so…
#1 Google Submit URL
It is the real fast way to index your post or backlink in Google! How?
You just need to leave a comment on the site, copy the URL from the address bar and then visit this link:
Sign in with your Gmail if you haven’t already.
Paste the copied link, solve the Captcha and finally click on submit.
BOOM! Your backlink will be index in very short time.
Another method? Yes, wait I’m telling.
#2 Web 2.0
This is the real simple way to index backlinks.
Just make a BlogSpot blog, create a new post with URLs of all backlinks in it and submit it to Google. Then leave it to Google as it will crawl all your links.
#3 Backlink Indexing Service
Yes, there are many paid services related to backlink indexing which will aid you in fast indexing.
Just buy the package you need, and it’s all done by your vendor.
TIP: If you are setting up a newbie and starting from zero, Natural Indexing is best for you. Because in this way your backlinks will look natural…
It does not end yet….. so let’s roll as I have a lot more excellent info to share with you.
If you ask me something more useful, once again I’ll say:
Always create quality blog comments… As many readers may start spamming but I’ll always recommend avoiding this as it’s wrong in the eyes of Google. I must say pretty insecure.
So, try to be natural…
Now let me tell you some Blog Commenting mistakes that you need to avoid at any cost!
Now that I have said what, why and how to do blog commenting, there is still a critical concern which needs your proper attention.
I am talking about commenting mistakes you need to avoid at any cost.
Blog Commenting Mistakes To Avoid
If you are, immediately stop liking SPAM.
Neil Patel gave a detailed review about this heading, here it is:
I am gonna cover a few points.
#1 Over Optimizing Your Keyword in Name Section
You may have seen this on many websites… many people are creating backlinks on their anchor text instead of creating on their names.
This looks spammy, so I’ll suggest you avoid this.
Because there are no chances of approval in this type of comment.
#2 Avoid Short Names of the Bloggers
It’s quite natural that all of us have a special attachment with our names.
And, I would love to pay special attention to a person who comments on my blog post with my full name.
Same is the case for most of the bloggers.
So, try taking your time to type the full name of the author. You’ll surely have better chances to get a response.
#3 Fake Email Usage
Well, who doesn’t hate this!
I’ll again collectively say that it is really embarrassing if you comment on my blog post with a fake email of yours.
It’s deadly as no one would ever approve your comment with a fake email. It’s a big communication hindrance.
#4 Not using Gravatar with your email.
Once again it’s a sign of better trust if you have Gravatar attached to your email and having your photo with your smiley face.
The more you comment carelessly, more are the chances for you to be ignored.
You should better show that you care what you saying.
#5 Off-Topic Discussion.
Do you know what you are reading or viewing actually? Just as the relevancy of your backlinks in SEO is worthy, staying on the topic which is under discussion is critical.
I mean just tell me, how’d you feel to reply to someone when the discussion is on blog commenting, and the person is commenting something off the road.
So, try to be on topic always.
#6 Writing a spammy comment
Don’t make your comment look like spam. If you don’t like spammy comments for your site, no one ever would for theirs.
So, here is how you can make your comment to look real, as you are a human. Try asking a question or stating your opinion on any point of the discussion.
- Use your real name
- Use your full name
- Use a valid email address
- Use and updated Gravatar
- Link out to a relevant page (this is optional)
- Address the author or blogger by their first name before leaving your comments
- Don’t write a one phrase comment (e.g., great post Ali)
- Don’t copy and paste an article and use it as your comment
- Stick to the topic.
- Comment on industry blogs more often
- Don’t ignore mainstream blogs (e.g., Mashable, Forbes)
Is it over now? I guess not!
I had asked my friend Zac Johnson of Blogging Tips to share some commenting tips for the BlogRex reader and here is what he said:
When it comes to the actual comment you are leaving on sites, always make sure you are providing value and your own input. Drive by comments with no value, look like spam and will just hurt your reputation in the process.
Blog commenting is a timely process, so make sure you choose the sites you comment on wisely.
Now! I want to say something…
Look guys Blog Commenting is an art. You can do many things with this.
Once Neil Patel made $25,000 from 249 comments…
Matt Cutts On Blog Commenting
Matt Cutts talks that you need not worry if you are building links through comments which are relevant and meaningful to the blog.
Wrapping It Up
You can do many things with this, but if you do this in a spammy way, it is harmful to your site…
So, I recommend you to do it smartly as you are!
If you are running Long Term blog then always make a comment on relevant sites, but if you are doing Event Blogging, then you can use Anchor Text backlink but don’t use anchor text backlinks for long term blog.
That’s all from me today…
I’m ranking with these simple tips, and you can rank too!
Why are you waiting now?
Give me a share and start ranking your site!
And don’t forget to leave a comment and let me know if it worth’s to be approved or not.