I can remind myself of the very first days I heard about SEO.

I was eager to learn it and found every single SEO Guide on the internet wonderfully informative and useful.

But unfortunately, I couldn't find something quickly, or I should say, something to the point for beginners. Those were quite confusing days for me. So from that day, I decided to write a compact SEO Guide for the newbies in this field.

Well, If you are a new one with confusing concepts of SEO in 2023 just like I use to be, in the beginning.

Then, sit back and relax as your confusion is going to vanish.

After reading this article, you will have a clear sense of all the necessary things and a path to move on, on your SEO journey.

And I'm sure you're going to love it.

Starting with our SEO Guide

As already described, the purpose of this SEO Guide is to give a perfect understanding of Search Engine Optimization to beginners.

So, I did a bit of research work and dug out some critical questions which must be answered.

Let’s start with the first and most important question.

What is SEO?

SEO (Search Engine Optimization) is a combination of strategies to increase a website's visibility and ranking in search engines. You can say it is how the webmasters inform the search engines about their websites' quality to drive more organic (non-paid) traffic by improved ranking in Search Engine Result Pages (SERPs).

It mainly depends on:

We need to develop the above things in a way, a search engine can understand better.

But remember! While doing SEO in 2023 to make our site search engine friendly, we should never forget our viewer's concerns.

We are doing it for the best user experience.

Up to this point, you can ask any question you have.

Okay! That was just an expression, and I hope your concept about SEO is a little bit clear now.

So, let's move on with our Google SEO Guide for beginners to know more.

Here is the next question you should ask yourself.

Why Do I Need To Do SEO On My Website?

Let’s recall our previous SEO Definition! We are doing it to improve our site’s visibility in search engine results.
Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:

For sure, social media platforms like Facebook, Twitter, and Google+ can also generate many visitors to your website.
But when it comes to the primary source, it’s always a search engine.
I can relate this to some of my friends who still use the Google search bar to reach Facebook.
And also, a newbie will always open google to browse anything.
The same stands true for regular internet users whenever they want to search for anything like article content, any services, products, or even information.
Another big reason which is making search engines unique is that they provide highly targeted traffic.
We’ll get people on our website who are looking for what exactly we are offering.
And search engines will do that on their own if we have done our website’s SEO.
Viewers from social media sites are not targeted.
BTW targeted traffic means increased exposure and revenue.
Don’t hesitate to invest in SEO if you want to get an excellent return rate compared to any other marketing option.
But if we don’t do SEO according to Search Engine/Google SEO Guidelines?
Search engines might not be able to find our site. In short, we’ll not be getting any traffic.
While we do SEO, Users’ search queries are critically important.
These are the words that users type into the search bar for finding anything.
If we are not doing proper SEO by ignoring search queries, our websites will get ignored by search engines.

What If I Don’t Do SEO Of My Website?

Here you must be thinking:
“Oh, Man! Isn’t it the same question as to the previous one? And you just told, No SEO means No Traffic From Search Engines!”
Yes! You are right.
But I was hoping you could take a bit of unique insight into this question as well. And I am sure you won’t mind reading this exciting information.
Once your website is live, search engines will crawl it to find out what’s it about.
Now, if a user searches for a topic related to your site, search engines will show it in its result pages.
Search engines are brilliant and continually improving their technology to crawl a website more efficiently. But still, they have limitations in their operation.
This is precisely where SEO comes into action.
SEO helps the search engines know more about a website’s relevancy and other factors they can’t do.
Rightly done SEO can give you thousands of viewers. Simultaneously, some wrong moves can disappear your website from top search engine result pages, leaving you with almost zero traffic.
SEO serves the purpose of making your site’s content available to search engines and improves your website’s ranking by placing it higher in the search results. And hence, more searchers will find your source quickly.
Competition is continuously on the rise. The ones who do SEO of their platforms will indeed have a distinct advantage in traffic and viewers.
I hope that the concepts are more precise now.
Let’s move to the next question in the SEO Guide.

Can I Do SEO?

No doubt, SEO is a little bit complicated, but not that much if you can keep track!
The basics are easily understandable, and your way to do that can make a big difference.
The Internet is full of free resources to learn it, including this beautiful SEO Guide.
Just learn, then add some practice, and you are ready to go expert in that niche!
If your website is complicated and you are unwilling to learn and implement each and everything, you can seek help from experts to take care of you.
A firm like BlogRex can help.
But remember: Having a sound knowledge of the core concepts of SEO is a must.
I think it’s enough now if someone asks you, “What is SEO?”
Now let’s take a look at the structure of the SEO Guide.
The next section is about practical information and will help make your base about actually doing SEO.

How Google Works

SEO in 2022
Infographic By QuickSprout

Black Hat V/s White Hat

White Hat SEO Guide

Before diving into SEO, you should be aware of White Hat and Black Hat SEO.
Here is how these may be described:

 
Just remember we will always focus on white hat SEO.
We are not going into the details of comparison in this guide. So, in case you want to know, you can find more here.
That was all about basics. I hope you’ve got everything because I have added almost everything.
Before moving on further, below are the significant divisions of SEO:

  1. Keyword Research
  2. On-Page SEO
  3. Off-Page SEO

#1. Keyword Research

Almost all of the beginner’s guides to SEO on the internet are ignoring this factor.
But according to my, it is the most important one.
SEO is a game of Keywords.
So I decided to give you a solid introduction to “What Is Keyword Research?” and “Why Is That Much Important?”.
In an earlier part of this SEO Guide, I have talked about the user’s search queries.
These exact wordings of a user are called keywords.
You must be aware of the keywords related to your topic or niche if you want to succeed in SEO.
Different keywords have different values depending on their search volume and some other factors.
In this SEO Guide, we don’t need to go deep into these factors.
Keyword Research is all about finding the intentions of the users to use search engines. What exactly the users are searching for your topic are your keywords.
Using the right keywords while doing SEO for your website is the career-deciding thing for your site.
It allows you to know your targeted audience in a better way.
It will increase your site’s relevancy to your topic, which is an excellent thing for SEO and search engines.
It would help if you did proper research to find valuable keywords related to your topic before starting your website.
Even if you already have a website and content on it, you can optimize it by using the correct keywords.
By the way, BlogRex’s comprehensive guide for proper Keyword Research is live. You can read it now.
We are now moving to the next step!

#2. On-Page SEO

On-Page means everything displayed on the web page and its back-end programming.
In On-Page SEO, you need to optimize your website’s page and posts, etc., for search engines.
In Short, “Optimizing Content for Search Engine!”.

On Page SEO Guide
Courtesy of Backlinko

It covers a lot of things, so let’s break this into larger branches.

1. Content

Content-Is-King

Content is the most significant division of On-Page SEO.
You might have heard that famous quote about content:
Content is the King, ” and there is no place for doubt about that.

Do you know that Google is the biggest search engine! I mean, sure you do, and no one even needs to ask that.
Google’s priority is to provide its users with top-quality content and the best relevant information on the web.
These days Google also loves the right length of content.
So, try to write long and informative.
Content on your website isn’t only about the written article. It also includes videos, pictures, animated slides, and info-graphics, etc.
Try to make it for the best user experience and correctly optimized for the search engines simultaneously.
It will increase your user’s probability to share it more and more.
Pay more attention to for better content:

Content-Total-Word-Count-Line


While writing your content, don’t ever forget to embed your keyword research in the best possible and natural-looking way.
For now, You can read some content writing guides to know more…
While BlogRex’s content writing a guide with effective tips, tricks, secret strategies, and specific step-by-step process, is on the way as well.

2. Website Layout

After optimizing your content, Website Layout is the next thing you need to take care of while doing On-Page SEO.
An example of the worst website layout is when someone has totally irrelevant categories as compared to their topic.
I have personally seen some sites which have layouts like, their niche in health and they got categories related to fashion designing.
So, don’t ever do that serious harm to your SEO.
This thing just greatly disturbs and distracts the user.
Can you just imagine visiting a website with a bad layout, there are more than 80% chances that you won’t like to visit that site again.
So, Why would anyone else!
Then, why not making it user-friendly! And sure, Google loves that as well.

3. Website Speed

Yes! Website Loading Speed matters a lot! Have you ever heard about Dwell time? No! Let me tell you.
When a user searches for something and your website appears on the search engine result page (SERP).
Then that user opens your site.
Dwell time is the duration for how long that user stays on your site after clicking on it.
And that Dwell time is indeed an important search engine ranking factor.

D-Well-Time
Courtesy of Ahrefs
Average-Page-Load-Spead-for-URLs

Now let’s work on an example to see what happens to that Dwell time when a website has a slow loading speed…
How about taking an example of yourself?
Let’s say you search for something and then open the top site appearing in the search results.
What if that website is taking too long to open! What would you do? Wait…! No way.
You will close the tab and move to the second site…
And here is how Dwell's time of the first website gets destroyed. Results! Ranking down.

In short, a user needs good speed, and Google also has an update for website speed.
So, try to improve your site to increase its Dwell time and hence improving its ranking in SERPs.

4. Website Design

Website design is another critical thing to have a good user experience.
Your theme needs to be responsive and should have an Eye-Catching Design.
I would always prefer to stay on a website with an attractive design along with informative content.
I can also read from a poorly designed website but only when it is the only result I have…
There are lots of sites that have excellent content but actually a bad design.
Just ask yourself! How long can you keep visiting these types of sites, which are even worse when you are using your smartphone.
You’ll surely get tired and in the end, will stop visiting that site.
Personal Experience!
Design is not just what it looks like and feels like. Design is how it works.
So I would say again, always use Responsive and Eye Catching Design.
For now, that’s enough about On-Page SEO.
And here you can find our guide to getting you on page done with detailed understanding.

#3. Off-Page SEO

Just like you have done your On-Page SEO, you also need to do Off-Page SEO to make your domain authority in the eyes of search engines.
In other words, I can say we need to make our website trustworthy for search engines.
And it will happen when other famous sites tell the search engine that our site has the best content about our topic.
Now, how would it happen?
We need to get our website referred from other famous resources on the web about our niche.
In technical terms, it is called link building.
Naturally, it’s an automatic thing.
We will post very high-quality content on our website and share it with topically interested people and internet marketing resources.
Eventually, whoever would like our resource will link to it.

The best link building strategy is to create something awesome and let everyone know about it.

But Remember: In today’s competitive environment, we need to learn about proper link building strategies.
Then plan and execute pre-defined and practical ways adopted by some quality sites.
And your hard work in that activity will surely pay you with a better ranking in SERPs.
Just to know, here are the things which should be done:

The next heading might be a bit annoying, but trust me it is critical information for all of us…

How Link Looks Like and How To Get Them?

Start Tag of The Link:

It’s a signal for search engines about the beginning of a relationship.
It is like, Hey! The next information is the link to something which should be followed. It is called “Anchor Text.”

Link Referral Location:

It is the information for the search engines about the site, where a link is pointing. A referral site can be a web page, a picture, a downloadable file or a video, etc. You can also keep the reference location, a particular point on the same page you are visiting means another section of a single page.

Visible/Anchor Text of Link:

Sometimes, you might have seen blue-colored, bold, or underlined text which is clickable. When you click on it, you move to another web page about that particular word. These are also links, called anchor text.

Link Tag Closure:

Just like the name of the tag is suggesting, it is a signal indicating the end of a link to the search engine.
You will need the above information once you are making links practically.
On average, the higher up page 1 the result is, the greater the number of linking domains that the web page has.
Okay now! We have had a view of some connection parameters. Let’s move on to know the ways which can be used to get links.

Develop Quality Content:

Developing quality content is the best way to get links automatically.
Have you seen that I have mentioned some articles and guides in this SEO Tutorial? I have done this to help you out with some very useful information through these links.
Yup! These are links, which I have given to these sites. Why I did that? Because these articles have excellent content with in-depth details.
And it might be possible that this guide of mine would get some automatic links.
It is a little difficult thing, but if you choose to work on your passion-related niche, I can assure you that your content can stand out of the crowd.

Guest Posting:

There are blogs that accept publishing unique and informative posts. They will link to your site, once you are allowed to post on these platforms.
But, you need to work hard to get approval from high-authority blogs.
You will get a ranking boost by publishing on these high-authority blogs. I am repeating that your content quality matters a lot when applying for guest posting.

Blog Commenting:

Finally, an incredibly easy way to get some quality links. But still, a little comment approving game is on.
Reach out to the free blogs related to your niche, read the articles, and do some attention-seeking comments like you can ask something which is not entirely clear to you.
Be a little smart, and you will get the job done.

Get Some Links From “Wikipedia”:

Search your niche on Wikipedia, go to edit, update the content if you have new and proven information, and then link to your site.
A link to Wikipedia is way better than links from high-authority sites. But remember, you need to maintain limits.
Otherwise, search engines will consider these links spam.

Social Bookmarking:

Have you established a vast social network? If yes! Then it is awesome. Mention your website in your social profiles.
This is called social bookmarking. Great way to get links.
I think, your concepts have been modified. Aren’t you feeling updated about off-page SEO?
Here are some cool link building guides. You can make High-Quality Backlinks by following these…
» Backlinko: Link Building: The Definitive Guide
» Moz: The Beginner’s Guide to Link Building
» QuickSprout: The Advanced Guide to Link Building
» Ahrefs: The Noob Friendly Guide To Link Building

SEO Checklist

SEO-Checklist
Infographic By Leapfroggr

SEO Ranking Factors

Here is another neat trick:

Social Sharing is a Ranking Booster

Let’s say that you are all settled up with your website and about to publish your very first and excellent content.
Would it start getting instantly from the search engine? No Way!
So, What’s the solution to keep away from sudden disappointment?
Yes! Establish your social network and give some shares to your newly published content.
This will give you instant traffic and sure a ranking boost as well.
Okay, Guys, I am done with my guide! Isn’t it what you are thinking right now?
Actually, BlogRex doesn’t think that way.
We have seen a lot of guides not doing a proper wrap-up…
So, we have decided to help you out with what to do next or where to go now. It is our bonus:

Your Way Forward

Now that you have understood the SEO Guide, and some of you might be thinking that I have missed a lot of information about SEO as not all beginners only will read this guide.
Making it clear, yes I did that on purpose.
Why?
I could have written about 50000 words on this topic making a lengthy chapter-wise and very in-depth guide.
But, trust me, that would have been annoying and distracting for the beginners.
And also, there are lots of those lengthy guides available on the web.
Then why do I need to add another one?
The purpose is to get a clear idea from this guide, then learn updated about each subheading, not the outdated lengthy guides.

How To Do SEO in 2023?

On your way forward you need to follow these steps:

  1. Select your niche (always start with your passion)
  2. Do keyword research and content planning
  3. Set up your platform/website
  4. Develop content with a bit deeper keyword research
  5. Setup your social network
  6. Post content and on-page optimization
  7. Make your content commercial with social sharing
  8. Start off-page optimization
  9. Analyze your performance
  10. Plan improvements and go back to step 3
  11. You may skip step 4 in your second round

While doing all these things, keep on learning and improving.
Exploring each subheading, you will find some new, website authority and ranking parameters defined by SEO experts.
Like domain authority, page authority, trust flow, citation flow, do-follow backlinks, and spam score, etc.
These parameters are actually useful and do change your ranking with an increase or decrease in their values.
So Google these to learn in-depth.

Wrapping it Up

Finally, I am covering SEO Guide with certainty that you have actually improved your SEO knowledge.
And if you are finding it an effective search engine optimization guide, then give us a thumbs up by sharing it with your friends.
In case you have any type of feedback or suggestions, just comment and don’t hesitate to ask.

YouTube is a huge marketplace and YouTube SEO is the pathway to be a winner in that market.

Being an internet marketer, you should never ignore its power.

The only thing you need to know is, how to rank YouTube videos.

Today, In this compact guide, I am going to share everything and…

...The best part?

You’ll get only proven YouTube SEO tips to rank number one.

Warning: This is the most updated and actionable guide. Read only if you want to get millions of views and subscribers to grow your business.

Not only for YouTube, but I'm also going to share how to rank YouTube videos on the first page of google.

No matter what type of YouTuber are you, it's for you whether you are looking to sell your product or planning to earn from Adsense revenue.

Let's right dive in.

#1. YouTube Keyword Research

YouTube SEO is actually a step by step process of optimizing your videos.
The first and most important step is Keyword research.
What will you do in this step?
You need to collect the right keywords for your video optimization process. Just make a list according to your niche and finalize your target keywords.
Because without the right keywords, YouTube SEO is incomplete.
Do you know?
Many keywords have good search volume on google while low on YouTube and some are vice versa.
The question is: how to find perfect keywords?
Here is the deal:
These are simple methods to find perfect keywords for your campaign.

1. YouTube Suggestions

The simplest way to find keywords is YouTube Suggest.
You just need to do is open YouTube and enter your main keyword in YouTube Search.
Even before you complete typing your query in the search bar, YouTube will display many search suggestions related to your query.
For example, let’s say you wanna make a video related to tie a tie:
YouTube-Keyword-Search
YouTube Suggestion keywords are the best as they have a very high Click Through Rate (CTR).
Even I don’t type complete query when I search on YouTube or Google. I’ll probably click on one of the suggestions.
And I even have the best part in this section.
I’m going to show you my Golden tip to use YouTube Suggest in an advanced way.
Here you go:

Pro Tip: You just need to put an underscore (“_”) before starting a keyword and it will show you all the words people search before your keyword.

You can see in this screenshot:
YouTube SEO Keyword Trick
Want more?

You can even use an underscore (“_”) at the end or in between if your keyword contains more than one word.

From these methods, do multiple tries with different keywords related to your topic and add all suggestions to your list of keywords.
Let’s move on to the next method.

2. Find Video Keywords

One thing is to rank your video on YouTube and the next level is to rank your same video in Google Search Results.
If you'll be successful, you'll get 2 to 6 times more views on your video.
Isn't it exciting?
This is exactly where "Video Keywords" come into play. You only need to find these golden terms and insert into your YouTube Video.
I'll show you how to add these keywords in your YouTube video for SEO purposes, in the latter part of this guide. But first, we need to find these.
When we search some keywords in Google we usually get websites in SERP.
But for some keywords, when we search them in Google we get videos along with websites in search results.
These are Video Keywords.
More number video results mean more video-friendly keywords.
Just for example:
Video-Keywords-in-Google
Here is how you can find them.
Simply use the below-mentioned words with your topic.

For example:
How To Keyword Example
Also, check this:
Video Keyword Example
Now, it depends on you.
I mean do experiments while using above mentioned words along with your niche to make some video keywords.
You can even use the Google AdWords keyword tool to get more ideas.
In your list, keep video keywords marked for different topics.
At the time of video optimization, you need to use relevant video keywords for each video.
It's not enough, so let's find more.

3. Keyword Suggest Tool

Okay! there is a cool tool (KeywordTool.io) to get keyword suggestions for YouTube.
YouTube Keyword Tool
Just remember to select "YouTube" before entering your seed (main)  keyword in these tools.
You can generate a massive keyword list and then filter the list according to your choice and your need.
The next method is pretty cool as well.

4. Video Tag's Extraction

You know that If a channel is famous and their videos are getting organic views then it means their videos are properly optimized.
They have used proper keywords in their tags, which you can use to add in your list of keywords.
But how to get these Tags?
This is what I called "Tag Extraction"
Here is how you can find it.
Install Chrome Extension “Vidiq” to view the tags of a channel.
YouTube SEO Tags Extraction
You can copy all tags and filter these to keep only relevant.

You can also search your topic in the YouTube search bar and you can also use VidIq to view tags of the top 5 or 10 videos. One thing to make sure of here is to search only relevant videos.

5. Google Trends

Google Trends is simple and contains tons of information to set-up our efficient predictions about user intention.
But do you know you can get keyword ideas related to your topic through Google Trends?
How?
Let me show.
Just go to Google Trend and Search your topic and set filters as shown below.
Google-Trend-Web-Search
After this, you'll get all data of keywords only on YouTube.
Scroll down until you see the "Related queries" box.
Here you go:
Related Queries Box
You'll find all other keywords which people also search related to your topic and you can use them in your videos to get more views.
These were the methods to build a massive list of keywords for YouTube and some video keywords.
I hope you can have your lists ready for further action.
More to go...

Find User Intention of the keyword

I hope you all know that User intention of a keyword is the real game.
So I would say, go as deep as you can to predict user’s intentions before starting any type of SEO or internet marketing work.
All level-up SEOs know that finding a user’s intention of a keyword is a lot more important than looking for its search volume.
Now the thing is how to play with that thing?
It's quite simple just explore any term/keyword and change the search type from “Web Search” to “YouTube Search”.
Here is the graphic for clear understanding:
Web-Serach-To-YouTube-Search
It shows either people searching on YouTube have any interest in your target keyword or not.
Simply stating if it’s a video keyword or just another written content friendly term.
Google-Trend-Web-Search
Google-Trends-YouTube-Search
These displays are clearly indicating that “smartwatch” is a web content friendly keyword while “How to tie a tie” is a pure video keyword.
You can repeat this practice for your list of keywords to check if they have any potential or not.
And there is a lot more in trends.
You can try exploring your keywords for different locations, try changing location from “World Wide” to “(Anywhere you want)”.
Take a look at this:
Google-Trends-Location
It will show you who your target audience is and how much they are interested in your niche.
Google-Trends-Region
In this one, you can see the interest breakup of audiences from different locations.
For example, “How to tie a tie” will attract more visitors from Canada & the USA as compared to any other region.
And what about if you want to know more about your target audience.
Same as the above two processes, now it's time to change the category to figure out what type of audience is more interested in your target keyword.
I am selecting “Beauty & Fitness” for my example keyword.
Google-Trends-Category
Try checking and comparing results with different options and I am sure your keywords research techniques will level up automatically.
And what is the last thing in YouTube Keyword Research?
You need to check keyword ranking difficulty.

Caution: If your channel is new or doesn’t have much authority, it’s recommended to target only low competition keywords.

Now the question is how to check which keyword has low competition?
Here is how:
Just search for your keyword or topic on YouTube.
For Example:
YouTube Search Bar
Now just check the number of results, It is the number of videos that are present on YouTube related to your keyword.

More Number Of Results >>>> High Keyword Competition

So, before selecting a keyword just check the number of results on YouTube and try to choose a low competitive keyword.
There is no exact number of results to indicate keyword competition percentage.
The number of results varies with the keyword group for different niches.
You have to check for a relevant number of results according to your niche.
I mean you can not compare the number of results for two keywords from different niches.
For example, if “cheap cars in the USA” has 1050000 results and “cheap computers in the USA” has 313000, it doesn’t mean that “cheap computers in the USA” is low competition while the other has high.
I’ve also noticed another interesting thing about the number of results.
YouTube shows the different numbers of results for the same keyword depending on your location.
This means, if you are not in the USA and logged in to any of your google accounts, you will not get the competition overview in the USA.
YouTube might show fewer results for your location.
This thing is good in terms of Local YouTube SEO.
Now I think this is more than ENOUGH in YouTube Keyword Research.
You can find more details in our keyword research guide for websites which is generally very helpful.
Let’s move to the next chapter.

#2. Focus on Audience Retention

This part of the guide will tell you about the importance of your "FOCUS on Making YouTube videos".
I mean why you should do that and how can you do that effectively.
Also, this part comes right after selecting your target keywords.
Not to forget, Audience retention is one of the most important YouTube video ranking factors.
Even if you have to choose between "number of views on your video" & "audience retention", go for the 2nd one as it's way more important.
Now, let's take a little deeper look into this term...
In terms of  SUD (Simply understandable definition), Audience Retention is how much (till how long) is a user watching your video? And what's more important, you should keep an eye on this factor.

If you know people are leaving your video at an early stage of its starting, it means they are watching something low quality, less interesting or of no value to them. And this is a signal for you to make some improvements in your video content.

According to YouTube Blog:
If viewers are watching more YouTube, it signals to us that they’re happier with the content they’ve found. It means that creators are attracting more engaged audiences.
In short, engaging video means a high ranking.
Let people watch your video and make them spend more time on YouTube.
Before we move a step ahead in this chapter, let me tell you an interesting thing.
You can check audience retention in two different ways:

  1. Absolute Audience Retention
  2. Relative Audience Retention

Absolute Audience Retention

It shows the percentage of views for every moment in the video.
Percentage of views at every moment of the video. Take a  look at this:
Absolute Audience Retention
If your video is not what your viewers are looking for, they'll probably drop within the first 15 seconds. So pay very close attention to this moment.
Once again it's your turn to improve your video for better results.

Relative audience retention

It is the ability of your video to keep viewers watching compared to other videos that have the same length.
Let me simplify the above definition:
If people are watching your video for a longer duration, as compared to other videos of the same length, it means your video has high "relative audience retention"
Looking at the graph, if it shows over 50% relative audience retention, your video is doing better.
The above info was pretty interesting I must say, but the real thing is how to get better at audience retention?
Let's talk about some valid practices that can be helpful.

#1. Tease Your Viewers

Just like the teaser of a movie, which is usually shorter than the trailer, you need to tease your viewers and eventually make them stay longer on your video.
For example:
Let’s say you are working on a video about weight loss.
For better engagement, you can say something in starting like, "I'm going to reveal a shocking tip about weight loss later on".  That might not sound promising, but surprisingly it still works.
Your viewers will be curious to discover what exactly the tip can be!
Let me show you a few more examples of "video teasing"
Can you think for a while about news channels and programs? They use this strategy a lot.
Also in TV series, if you've observed deeply, the ending of almost every episode is a great teaser.
And what do you think about it..
"coming soon", "after the ad", "in next episode"
I mean there is too much teasing due to which we don't ever think about missing any moment of different videos.
Have you started thinking about your upcoming video teasers?
You've clearly understood the concept if your answer is "Yes" to the above question. If "No", then I must ask you to start right now!
By the way, Not totally right now! First, completely read this post as I am going to share a lot more practical stuff about video ranking methods which will simply upgrade you current YouTube SEO level.
Let's learn the next pick.

#2. Get To The Point

I won't be wrong if I'll say that more than 80% of your viewers are always in a hurry. You'll lose them if you are making boring content loops.
People now a day's cant be attentive for a longer duration. So it's on you to make them watch your video by getting to the point at the right moment.
Practically you can do it with a valuable starting and telling your viewers what exactly they will get from your video content in early seconds.
Another TIP you can put into practice, try assuming as if every viewer is coming to watch your video for the first time in their lives. That kind of mindset will make you think more about high retention.
Must share your view if you're already getting to the point quickly in your videos.
Let's move on to know further...

#3. Keep Your Content Focused

"Focused on a point" simply explains this point.
Let's say you're working on one niche and targeting video topics out of your scope, you won't get any considerable engagement.
So when you are starting new or don't have that much channel authority, make sure to stay focused on your niche relevant topics.

#4. Comparing Your Audience Retention

Can you figure out how "comparing audience retention" can give you better results?
No!
Let's say on average, your video retention is 37% but for one particular video, it is 73%.
You should take a deep look at that video to find out "how that video has better engagement as compared to other videos?"
Maybe it's shorter than other videos. Whatever your observations might be, must analyze them and implement in other videos.
You'll see serious improvement.
Here is how you can check and then compare audience retention.
Absolute Audience Retention
One thing to keep in mind here is, don't cross-compare your video retention. I mean comparing video retention of weight loss niche with entertainment game-play videos isn't a good idea.

#5. Screen Changing

This is an extremely simple and useful method to increase engagement. I mean the only work to do here is to plan screen transitions while making videos.
Be it an animation video or a mobile review, if people have to look at one screen all the time they will not like it.
Change the screen and you'll see improvement.
For example, if you are explaining something in your video, you can back up your explanation with the relevant scenes or animated displays, etc.
Remember! just don't overdo the thing and you'll be good to go.

#6. Try To Make Short Videos

There is no doubt about the effectiveness of this point as well.
Even if you've not created any video before, you can tell that shorter videos are more engaging as compared to longer ones.
Once again I'll say that viewers are always in a hurry and they'll take no time to go away from your video if it gets boring.
Moving up to the ladder, once you've built authority and made some real fans, you can start making longer videos even. But make sure not to lose the interest of your audience.
Looking at the short videos practically, if a viewer watches one of your videos completely he will probably click another of your videos.
It means high retention.
And there is one more thing, shorter videos mean less effort required to make even.

#7. Link To A Playlist

Another way to make viewers keep watching your videos, link to a playlist.
If a video ends, the next one in line should start playing. You've not done this yet then do it now.
The more they will watch your video's the better will be your session watch time.
Which will clearly improve your video ranking.

#8. Thumbnail, title, and introduction

Thumbnail is normally the first impression of your video. Make it as much cool as you can.
It should be "click persuasive".
Up next the title of your video should strongly back up your thumbnail. A sexy combo of these two things can make viewers not to go away without a click on your video at the very first moment.
Apart from being attractive, the introduction of your video should tell the viewers what exactly is in it.
Let's head over to the next chapter.

#3. Create an Awesome Video

How do you describe a perfect video in your words?
Well!
According to me, if I may creatively define a Perfect Video for YouTube:
It is nothing more than a user engaging video with extreme relevancy.
I know there are a lot of other things like video quality, run-time, and all that stuff.
But all these things are the second priority and can be done like with a push button.
Hope you’ve understood how to go with your video making.
Now, why do you need a perfect video?
I don’t think I still need to answer this question, but only for you guys…
Because “User Experience” is everything.
If your viewer is happy with your video content then trust me no one can stop you to be in 1st spot.
Use some Professional Effects and Visuals to increase the user experience.
Let me show you one sample video.
Arvind Rana Video
Did you see that?
Not even close to a boring video, in-fact effects were keeping you engaged.
Some technical parameters to evaluate a perfect video are as under:

  1. CTR
  2. Engagement
  3. Watch Time

Once you’ve started getting good signals from these parameters, trust me you’ll be very close to hitting #01.
Let’s just dive into these to learn more interesting and extremely important things.

1. CTR

CTR is a very straightforward parameter, but it also needs experiments to grow.
It is very directly dependent on these two things:
“Title Of Your Video” & “Thumbnail”
If you keep these things attractive, your CTR will rise.
You will know more about these in the next sections of this guide.

2. Engagement

Engagement comes with user’s interest only.

Well if you believe that, you need to modify your thoughts from now on.
Engagement of a topic or even web content is very closely linked to “How you present it” & “Your content values”
By content values, I mean how valuable information you’ve embedded in your video.
If you can learn the trick to keep a user curious about every next minute of your video, you will get maximum possible engagement.
And it's very simple indeed:
Just share the right information at its best time in your video.
While trying to keep your content engaging, make sure you provide your user with the value of his time spent on your video.
Simply stated, a user should watch completely.

3. Watch Time

For how long a user watches your video, is it’s watch time.
A clear point is you need to increase this to improve the ranking of the video.
Here is how you can do it:
Simply stating, create long videos.
Let me give you an example…
You and your competitor are working on the same keyword.
You both post videos with somewhat the same level of user engagement and video quality.
Your Video’s Length is 5 minutes and your Video’s Length is 10 minutes.
Then his watch time will b 4X more than yours’s and his ranking will also improve.
Because Watch time is the most important ranking factor in the YouTube algorithm.

YouTube Said “Pay close attention to the first 15 seconds of every video — that’s when viewers are most likely to drop-off.”
Source

If a user drops here and you’re ranking good on a video then your ranking will start falling.
Reason? Less Watch Time.
So try to focus on your every video’s first 15 seconds.
Now, Move to the next Chapter.

#4. YouTube SEO Optimization

Just in case, you couldn’t get it from the title, this part of the guide is about making your video technically optimized for YouTube.
This is so much important that if you ignore it, it can be a red alert for the ranking of your videos.
One more thing, you don’t have to be a geek or extremely technical to perform this optimization. By the end of this chapter, you’ll be able to optimize your videos against specific keywords.
As a result, it will be ranking higher for the targeted audience.
I'm going to explain it all in easy steps.

#1. Video Title

Do you think it is as simple as I say, place your keyword in your video’s title.
End of discussion, right?
No.
There is more to it when we talk about actual optimization.
Adding a flavor of marketing in your title is what makes it super optimized. I'm going to share how exactly you can do that.
There will be numbered points.

  1. Why should you optimize your video’s title: It is one of the first impressions of your video. There is no doubt that your viewer will check it and then decide whether to click and watch your video or not. Remember that “Thumbnail” is also the first impression of your video. WE’ll talk about it shortly.
  2. What should be inside the title: It should contain a clear and concise interpretation of your target keyword. Viewers should be able to find what’s inside the video by just reading the title. You can even use the exact keyword in your title but make sure it should be user-friendly. Avoid keyword stuffing.
  3. Keep your title attractive, relevant, and on-topic for better CTR: Don’t ever go off-topic, and make your title click-friendly for a better click-through rate.

Example:

Let’s say your target keyword is “How to do SEO”, I can recommend the below titles:

#2. Video Thumbnail

Thumbnail is one of the most powerful factors for video optimization. Even a thumbnail doesn’t directly tell youtube to rank your video, but it surely forces your viewers to click on it and watch what’s inside.
I am it’s common sense if your viewer isn’t clicking on your video because of low quality or irrelevant thumbnail, what’s the point of optimizing it anyway. All of your efforts will be in vain.
So let’s see how to optimize a video’s thumbnail.
The points I have explained about the video title are equally important for thumbnail.
I personally recommend using a custom-designed thumbnail for your videos. You can even add your title text to it. That will increase CTR.
Remember that YouTube requires a certain verification for using the custom thumbnail.

#3. Video Description

Description of your video talks to YouTube and Google and tell them to rank it for your target keyword and its variations.
When we talk about on-page SEO of a website or blog, content is the most important thing which interacts with google’s ranking algorithm. It develops the very initial relevancy strings for your target keyword.
The same thing applies in the case of the description of your YouTube videos. Optimize it like you make an intro of your blog’s article.
Apart from that, it’s a place where you can get leads for your marketing campaigns.
Let me explain the practical aspects of writing a description that can give you the best results in ranking as well as getting more sales.

I mean when YouTubers say, check the link in the description for my guide or whatever it is.
Caution: Don’t try to go off track with these links.

So apart from optimizing your description for search engines, pay close attention to make it engaging.
Just like a healthy blog post, write in small paragraphs, and use bullets and numbering where suitable. There is no lower-end limit but still, try to write more than 200 words.

#4. Video Tags

Tags are equal to the context of the video. If you put the right tags in place for your video, it can do wonders.
This is probably the last part of the On-page YouTube SEO.
Another interesting fact about the number of views on your videos is that most of the views are due to your video placed in suggested videos on the right side when any other video is playing.
And tags are one of the major transporters to show your video in the suggested column when something related to your niche is already playing.
Now let’s see what tags to use for your video:
What Video Tags: Tag your videos with relevant words and keywords which are not more than three words in length.
Collect a bunch of such words that can collectively describe your video in terms of the meaning of the user’s query.
Select 8 to 10 from the list which must be very closely related to describe the intentions of your video content.
Let’s now make your channel a brand.

#5. Channel Branding

Don’t create a YouTube Channel, create a Brand.

Well…! You may rank videos without taking any type of care about developing a brand.
But to grow unlimited, you have to focus on developing a YouTube Brand.
And once again, there is no rocket science evolved.
All it takes is hard work, dedication, and interest.
Hard work plays a vital role even if you have a lack of interest in your selected niche or topic.
Let’s see a bit more in detail about how to do that?

1. Setup Your Content Focus

Have you ever noticed that brands put extreme focus on limited categories at a time?
They don’t deviate from their core selection and that’s what makes them successful.
Well, there are multi-category brands as there are always some exceptions.
You can think of something like a clothing brand, as an example.
The same stands true for YouTube channels.
Content or niche focus is most important when we talk about developing a YouTube brand.
Work hard, do deep research, and keep on making awesome videos on your topic.

2. Develop Fan Following

If you’ve concentrated on the first step, you will automatically develop a strong fan following.
You can also call YouTube Subscribers your fans.

Keep your fans engaged and give them a value.

You can also do that easily by:

3. Brand Icon Recognition

So you’ve developed a brand without any identity?
It doesn’t even go that way.
Give it a name and then do the following:

Hope you’ve got all the points about branding your channels.
This was an extraordinary step to increase your channel’s trust in the eyes of YouTube.

#6. Video Promotion

Well, YouTube SEO is incomplete without Video Promotion.
Do you really think writing a complete chapter about YouTube Video Promotion is a fair trade?
I mean is it really that important?
Yes, it is equally important as any of the other chapters of this perfect guide.
YouTube SEO is incomplete without it.
And i don’t want to say anything more in its favor.
Just consider it and plan your video promotions even before posting on YouTube.
One more thing as soon as you start promotions, it becomes a ranking signal for your videos.
Simple Like:

Video Promotion = Social Sharing = Higher Ranking

Okay now?
I hope you know a lot about how to do promotion.
But who cares, as I am still going to write each and everything in my way.
Here is how and where to promote:

1. Attack Facebook Pages & Groups

I don’t really mean to hack Facebook or anything like that.
You can promote your videos on Facebook.
Where?
If you are thinking about Facebook Pages & Groups, you are damn right.
Like if you’re publishing a video on Subway Surfer Game, then you can search for Subway Surfer’s pages and groups.
How?
It's so simple!
Just look at the picture below:
YouTube-SEO-FB-Pages
You can promote your video by commenting on the page.
FB Page

Pro Tip: Use Attractive Taglines and Thumbnail for better CTR and Good Traffic.

The same method stands applicable for Facebook Groups even.
YouTube-SEO-FB-Group
You can post your video links in Groups.
But make sure to avoid spamming at any cost!
Up next is Reddit…

2. Reddit Gives You Premium Viewers

This is something HUGE…
Reddit is a social network, full of people from Premium Countries like the USA.
Don’t tell me that you don’t know the value of traffic from the US.
You just need to increase your Reddit Link Karma and then post your videos in Sub-Reddit.
Reddit Example
What is Sub-Reddit?
It is the same as a Facebook Group.
You’ll get very good traffic from Reddit. One of my all-time favorite social websites.

3. Google+ Gives a traffic boost

Oh Yeah! Google+ is a very good source to get traffic.
You need to find related Google Plus Communities and post your video link but again taking serious care to avoid spamming.
Google-Example
Well, you can use Twitter too. But I don’t use Twitter that much so let me know if you’ve had a good experience with that as well.
TIP: Try to keep your video attractive as much as possible depending upon your topic. You can do research to develop informative videos with a good amount of curiosity and that will surely increase the user engagement level of your videos.
In other words.

Success of video promotion is directly proportional to its engagement and attractiveness.

Now, let's move to somewhat YouTube Off-Page SEO.

Bonus

Let's get to link building of our videos just like we do off-page SEO of our web page.
That’s why I often call it “YouTube Off-Page SEO”.
And how you can build links for your videos?
Once again it is something you already know how to do, but not doing it yet.
Yes…! You’d agree if I say “We often know a lot, but don’t try much.” I can bet, you can learn a lot by trying different things you know.
Anyway, here is the deal:

1. Web 2.0 Video Embedding

I’ve tested this method on my videos.
And It really works well.
You just need to create a web 2.0, then do a post and embed your video there.
Isn’t it a butter bite?
Example? Oh Yeah! Here it is:
But why this works?
Because Embedding YouTube Video is one of the most important ranking factors in the YouTube algorithm.

2. Forum Commenting

Just like we use to do Blog Commenting for SEO, we can do forum commenting to rank our YouTube Videos.
Simply reach out to some relevant forums and then search for your topical threads.
After that leave a normal comment there with your YouTube video embed.
Here is a perfect example.

3. Video Embeds By Outreach

I don’t know why I feel like you haven’t tried this method yet as well.
Why?
Because it’s about reaching out to video embedders.
But first, let me tell you “Who is Video Embedder?”
These are the people who have published content related to your video, on their websites.
This is the best way to get contextual video embedded links.
But how can you do this?
Here is the deal.
If you can remind me, in Chapter #2 I showed you a video of Arvind Rana. Which is about Google Assistant.
You just need to search for articles related to Google Assistant.
How?
You can use these queries:

Intitle: "Google Assistant"
Inurl: "Google Assistant"

This query will show you all the posts which are on “Google Assistant”.
Just open the site, get their contact details, and send them a mail.
Want my E-Mail template which I used?

Hello [Author Name],
How you doing buddy? I just read your Article [Article Title].
And it is more than Awesome.
But I think there should be a little more to make it outstanding.…
What can be better than a YouTube Video!
Well, I just wanna share that I’ve made a video on the same topic.
And I’d feel great if you wanna embed it in your post.
Here is the link: [Video Link]
Feel free to ping me anytime.
With Kind Regards:
[Your Name]

4. Quora Solves the Problems

Having trouble with anything?
You can give a quick try to Quora, and the community will get back to you with the best answer to your question most of the time.
If you don’t have any idea, Quora is a question & answer related social community.
But how this can be useful for your videos?
If you are developing videos with answers to some very important questions, which might be a trend on Quora as well.
It can be used for ranking as well as for traffic.
You can embed your videos on Quora.
You just need to search for your Video Relevant Topics on that platform.
Find some questions and answer them with an embedded video.
Here is the perfect example:
Quroa-Example
You know why I’ve mentioned this?
Google Knowledge Graphs show direct answers to questions.
Any I’ve seen many knowledge graphs of Quora and also seen the videos which have been embedded with answers.
Think it’s too much for you to rank any video on YouTube.
Now don’t tell me you’ve applied all these things and still waiting for ranking.
Because I am sure, if you’ll work hard you’ll surely be successful.
Let’s wrap it up now.

Wrapping It Up

That was a compact share of YouTube SEO by team BlogRex.
Hope you’ve improved your knowledge.
Even if you already knew all these things:
Must share your feedback about how you doing with your YouTube SEO Campaigns.
Feel free to ask anything.
And at the end, if you consider this guide helpful, Do give us a happy share.

YouTube SEO

If you are not doing Keyword Research, there is no use of any SEO Strategy.
And if you are! Let’s find out either you are keeping a good track or doing it just Okay?
I would always ask you to spend a little extra time on your keyword research and claim your success in SEO.
And this guide is exactly going to walk you through your week or missed points, so you will be a confident SEO person.
Today, I’m not only going to tell you about “How to do Effective Keyword Research“,
Once you'll get it right, you will be ready to rock in your search engine optimization skills.
If you are a beginner or at the first level of SEO and stuck at any of the below points, then today is your day.

And looking for answers to all these questions!
Not only these, In Fact, but I’m also going to tell you a lot more and you will have solid concepts about hunting the perfect keywords for you. Yes, you’ll have to hunt them.
Even if you are an expert, I would love your high-value feedback and suggestions on my write-up.
Just to highlight once again. Actually, I want you to cram this quote so as to always remember the importance of the right keywords.

No Keyword Research = No Use of SEO

So, Are you ready to move on?
Oh, wait:
Don’t you wanna grab today’s Bonus Learning TIP!

Learn Well But Plan To Do It Your Own Way

I always have my own ways to work out with anything, this is what gives me ultimate uniqueness and my max speed.
Similarly, I would say:
“Must learn the strategies of experts, but do it the way you can give your best.
Discover yourself, and you’ll be amazed to know your abilities.”

Let’s hit the very first concern about our today’s topic…

Find Your Niche to Work On

Were you really expecting this heading right now? Trust me, It’s all OK!
And, you have to work on selecting or, I should say finalizing your niche before thinking anything about “Keyword Research“.
This guide is actually not about finding your niche for a website or blog.
Otherwise, I could have to lead you to a super cool tutorial. But even now, I am not going to leave you completely blank.
Let’s say you want to know the best tips for niche selection right now.
If you are an SEO beginner you should:

1. Choose Your Passion

Here is the deal:

Always choose to work on your passion relevant niche

Now don’t tell me that you don’t have any passion.
Do you have any questions about that?
Why should I choose a passion, is it compulsory?
You can surely deviate from your passion while choosing a niche. There is no harm in that, you can work on anything but….
Make sure you have learned a solid path to follow.
But being a beginner or even level one, choosing your passion is highly recommended. It has priceless advantages.

Note: If you are finding difficulties in understanding the SEO terms I am using, there is no need to worry.
Everything will get linked in the upcoming parts of this guide.
So if, even at the end something is not clear! Must share your feedback in the comments, as we want to make it the most practical resource for beginners.

We were talking about the niche. In SEO, you’ll be developing content that should be great to beat your competitors.
Adding value to your content can ensure your success. I mean your website or blog should present the users with something extra, which your competitors are lagging.
Now the questions is “How can you add value to your content”
Here are three quick methods to have more value:

  1. If you are well experienced in your selected niche, you’ll have a lot more valuable points to share with your audience.
  2. If you are passionate about your selected topic, you can beat your competitor’s content.
  3. Select any niche and start doing smart research to add value to your content.

Have you selected your blogging topic yet?
Yes, Great!
Otherwise, let’s have another awesome and quick exercise on niche selection.

2. Think About Yourself

It is another very effective way to figure out something to work on.
Simply start thinking deep and fast about yourself to dig out the answer to these questions.

You should better note down a detailed answer, just by thinking about yourself.
In simple words:

Discover Your Intelligence.

You can work on similar questions to find something to move on to.
Just as an example, it may be like you are excellent at solving computer hardware issues. and you may shout out loud
“Yes! I can do that particular thing in a perfect way”
Hope your niche bucket isn’t empty anymore, and we can move on to the next point.

For Keyword Research, You Must Have

Once you are done with the niche agenda, the next thing to get you prepared for keyword research is that you should renew a few more aspects.
Actually, I must call these requisites for beginners for improving their ability to find awesome keywords.
You might have already known these aspects, but I’ll make sure to add your existing knowledge.
So!
Just before knowing how to do it, you must have a certain level of information about what it is.
Here is the very first thing you should grab besides the right niche:

1. Basic SEO Knowledge

Do you know the basics of Search Engine Optimization?
Sure it’s very much compulsory.
In case you want to update yourself, you can find our SEO Guide very helpful.
I have inserted a lot of hard work to make it truly dedicated for SEO beginners. Must give it a read and suggest to newbies if you find it useful.
Let’s check out the next heading.

2. Common Sense

Yes! It may look funny!
But trust me, it is going to be absorbing and informative.
I really don’t mean that some of us don’t have common sense even and they need to get it somehow.
Everyone has it, but the thing is we need to activate this sense of ours.
Why is it so?
After reading everything on the internet about Keyword Research, you may end up with some killer quotes.
Here is one of my favorites, if I may define it:

Keyword Research is about finding the user’s intent

In other words, what precisely a user is looking for, on the worldwide web.
And when it’s about the user’s intent, we humans are too predictable. Our mind along with powerful collective senses is the best tool to do this or to get this done.
Not clear yet! Don’t worry I’ll do it with examples in the next heading of “How To Do Keyword Research.”
For now, as a little exercise, I’ll ask you to start thinking about How you search on the internet about everything.
Should we move on to the next one?

What is Keyword Research?

In a typical way, I would say keyword research is about finding the words or phrases which have high value and low competition regarding ranking higher in search engine results.
Wow… that was too straight. Let’s dive in a little deeper to have a broader concept, as I have got a few more definitions.
It is much more about understanding the psyche of the searcher. What precisely a viewer wants and how he asks on the internet.
It is not only about finding high value and low competition keywords but finding the one which You will be able to rank.
Yes! in fact, nothing is impossible. No one is gonna stay in the first position of search engine results forever.
As my focus is dedicated to newbies, so in this guide, we’ll work on finding low competition keywords.
I have classified this into three subheadings. And the first one is:

What are Keywords?

In simple words, whatever you type in google or any other search bar is a keyword.
Hope you already know that.
Depending on their length, keywords are usually divided into three categories. Check below for examples in the brackets:

Up next are some parameters which will tell you the value of keywords.

Keyword Value Parameters:

The value of a keyword is described by different parameters linked to it. You might have heard of search volume, cost per click (CPC) and competition, etc.
When doing keyword research, you have to take good care of these factors.
What if I ask about your point of view regarding High-Value Keywords!
In case you already know about the keyword parameter, you might have an answer like that:
Keywords with High search volume, High cost per click, and Low competition are the best!
The perfect answer I must say.
But wait! Do you really know there is still a lot more to explore?
As it is said:
“It’s not always about getting the visitors but, right kind of visitors.”
Now you must ask:
What are the right kinds of visitors and how they are related to keywords?
Let’s explore keyword parameters to know more.

#1 Search Volume of Keywords

How many times a keyword is being searched is its search volume. Usually, in tools, it is presented on a per month scale.
Let’s say the keyword “travel agency” has an estimated search volume of 165000. It means people are searching for this keyword about 165000 times a month.
Search volume is a critical factor when we talk about finding keywords for SEO.
And of course, we are looking for high traffic, we should select keywords with high search volume.
Keyword research tools provide us this information, and we’ll work on it right in this guide.
If we link this factor with the types of keywords described above, I would say:

Search Demand Curve
But overall search trends are somewhat absorbing in the case of long-tail keywords.
“More than 70% out of total search volume (for all keywords in the world) is covered by long tails.”
For example, just think of your own way of searching.
How many times have you typed in the search bar a single or two words long keyword?
How about using long phrases like “how to repair memory card”?
Oops! Isn’t it a good keyword to work on?
Actually, every one of us uses long-tail keywords, a lot more times as compared to single or two-word search queries.
Let’s take a look at the graphical view of these theories for better understanding.

#2 Keyword Type

How actually the kind of keyword is determining its value?
I mean what’s the big science in it!
Are you really curious to know this?

It is the type of keyword related to user’s intent, which adds value to the keyword

Let’s do an exercise to understand this:
Think of a single word keyword and try to guess what the user wants from Google to know.
For example, “car.”
There are lots of possible answers to this search, as you can say the user may be:

I tell if a user is typing only this one-word “car” in the search engine, his search is incomplete.
The most probable is, he might be looking for the definition of the car only.
Depending on the user’s intention, the principal types are as under:
Keywords with buying intentions: These are the keywords that clearly show that the user wants to buy something.
These are also called “Buy Now Keywords,” and are the highest value keywords if we talk about the type of keywords.
Do you know why is it that so?
The Internet is actually an advertising platform where almost all companies around the globe, are looking forward to market their products for increasing sales and then profit.
These companies pay huge to advertisers and publishers to find people with intentions to buy their products.
This is precisely where buy now keywords comes into action.
Usually, these keywords include the following words:

You can explore the internet to get long lists of these words.
These keywords have the highest cost per click value.
So, keep your mind sharp when hunting for low competition keywords. That would be more than wonderful if you can dig out some buy now low competition.
Product-Relevant Keywords:  When you are searching for a particular product, you are regularly using these keywords.
Like if I want to buy a phone or anything like this, I ought to look for the best product, or I’d be looking for comparison and reviews, etc.
So whenever you come across words like these:

Consider these very good as well.
For an exercise, you can start thinking more dark for similar kinds of words and can keep on filling your buckets.
What else research resource I can recommend when you have the internet?
Let’s move on…
Informational Keywords: Simply look at the words below:

When somebody is looking for some kind of information, he might use these words while searching on the internet.
These keywords don’t have much value when we talk about advertisements and sells but these should not be ignored at all as they have the highest search volume in all types.
And when you’ll have traffic on your website, maybe you’ll be able to convert them to be your customers.
So, it is a must to analyze the keyword type to know its value.

#3 CPC (Cost per click) or Suggested Bid

If you haven’t heard these words before…
Cost per click is the amount/price, an advertiser has to pay in exchange for one-click on his ad.
CPC is very directly related to the type of keywords just as you can compare their value.
Informational keywords will have lower CPC while buy now have the highest.
It also varies with the location of the audience. Traffic from European countries has a high CPC.
When sometimes a person has good traffic and a high CPC location but still his cost is low. That can be a case he might not be using the buy now or product category keywords.
If you have been using the Google Keywords Planner tool, you might have read Suggested Bid. It is the same as CPC.
Our target is to find keywords with good CPC/Suggested Bid.
Keywords with an intention to buy something will always have higher CPC as compared to their other types.
Next time you’ll be analyzing CPC keep in mind the below factors:

Exercise: Open google keyword planner and start doing keyword research in your niche to know its suggested bid. Google the niches with good CPC. Learn the CPC science by doing research experiments.
The first two factors are just common, but do you know ad relevancy?
Here is the answer:
Either your website/blog is displaying ads related to your niche or not…!
If you have a niche website with good CPC as per information from google keyword planner, but still not getting that average value of your keywords!
Then, it might be possible that the ads showing on your blog are not relevant to your selected niche.
Now the question is why is it happening?
Actually, Google is improving its algorithms to provide its users with the best relevant ads as per our interests. Google is watching our daily searches very closely and keeping a track of our search interests.
I can remember once I searched for hosting prices and I kept on viewing related ads even when I was on websites totally different from that niche.
I hope you have an idea and can start experimenting to find why your blog’s CPC is low.
Keep on learning and share if you can discover more interesting info about CPC variations.

#4 Google Ad-words Competition

If you are aware of the google keyword planner tool, you might have seen a column named competition in it.
If you don’t know, we’ll see it in the keyword research tools section of this guide.
That competition is the advertiser’s competition. It doesn’t show value but three levels:
High……Medium…...Low
Some new guys think that it is a keyword ranking competition. Well, it has nothing to do with ranking.
But if we are looking forward to evaluating a keyword, this competition means a lot.
A keyword with a “High” level of advertiser’s competition means that a number of advertisers want their paid ads to be shown when someone searches for that keyword.
Usually buy now keywords have high value for this competition.
These keywords also have a high tendency to convert. By convert, here I mean from a page view to click on the ad shown on the website.
Adword’s advertiser competition is another important factor that can increase your site’s CPC.
You can also have an idea of the value of a keyword by searching it on google and look at how many ad results are appearing.
Just like in the pic given below:
Keyword Research
If your keyword is showing a high number of ad results, congratulations it’s actually a high-value keyword.

#5  Google Keyword Trends

Have you seen “Trends” somewhere in your Gmail account?
Don’t worry it’s not hard to find.
The thing here to mention is that we need to view the trend of a keyword to know its value.
By viewing the trend, you can have an idea of the past performance of a keyword.
Just look at this pic:
Google-Trends-Example
If google trend shows a smooth and non-dropping graph for your keyword, means that this keyword is not gonna die soon and will bring traffic to your site.
Further, we’ll look at a few more great points in the tools section of this guide.
Up till now, let me know if you have an awesome idea about any other factor which will add value to your keyword research.
I am looking forward to moving on to the next section.
But before that make sure you have grabbed strong concepts to analyze the value of your keywords. And if not properly, we can still discuss it in the comments section.

Keyword Competition and Potential

While doing keyword research you might have come across terms like “Keyword Competition” and “Keyword Difficulty”.
These terms are to describe how much effort is required to rank these keywords.
Once we have found a bunch of high-value keywords perfect for our business, it’s time to know either we should work on these or should move on to a whole new topic.
“Analyze the keyword ranking difficulty”
There are a number of tools available that will show you keyword difficulty or competition in the form of a number from range 1 to 100.
For example, let’s say KC (keyword competition) or KD (keyword difficulty) of a keyword is 32. This means it’s easy to rank as compared to another one with a higher value.
But I’d always suggest analyzing keyword difficulty manually. Don’t dive into the tools in your very first shot.
“You have to understand the manual evaluation of a keyword completely before using any tool.”
Now the question is how to do that?
Before answering this one let’s read some key points about difficulty depending on the information we already have.

Now let’s start:

1. User’s Intent Evaluation for Top Results

When it’s about a manual analysis of a keyword’s difficulty, the most important thing is:
Search your keyword and analyze, if the top results are giving a satisfactory answer to your search query?
If they are providing valuable information, then we need to check other SEO factors. Otherwise, if they are not telling anything related to what the user wants to know; we can consider this rank-able.
If top 10s have Low-Quality Content, which means poor grammar and complex sentence structure (not easily understandable), it’s a win for us.
Here I would like to tell you a very interesting thing about your chance to find a low competition keyword.
“Google still says that it doesn’t have satisfactory answers to about 30% of the total search queries.”
Now just do a little bit of google research to check how many search queries are being made monthly or daily and then check how many people from the world know SEO.
You’ll surely be motivated to continue.

2. Major On-Page Weak Points:

When we talk about major on-page SEO factors in general, it means to check the presence of the main keyword in URL, TITLE, HEADING, and Description.
If top 10s are lagging all these things, it’s a good sign for us.
We must check the website’s content presentation and user experience. View the sites to check if you are finding these irritated and boring with poor loading speed.
Check the content length to be short like less than 500 words even.
Boom Low competition spotted…!
After checking what visually and informatively is weak, is our target keyword.
But wait we have a few other factors as well which we’ll use some tools and then you can surely say that you got a wonderful keyword.
Do you know the Page Authority and Domain Authority?

3. Page Authority and Domain Authority:

Install MOZ bar extension in your browser, make a free MOZ community account, enable the extension, and log in to your MOZ account.
After that search a keyword in google and you’ll see the results something like this:
Keyword Research Tool
Moz-Toolbar
These black bars under each result, are showing DA, PA, and no of the link of these results.
The lower the value of these, the lower will be the keyword competition.
Look to find results with values of DA and PA less than 15 or maybe 10, on the first page after searching your keywords.
Congratulations these are very low competition keywords.
Up next is to check the link profile.

4. Link Profile and Referring Domains

This is where you’ll be in need to use tools. MOZ bar can tell you how many backlinks do the pages have but can’t show the quality of these links in the free version.
Also, check how many domains are referring to each result on the first page of Google or any other search engine.
We’ll discuss these parameters further in the tools section. For now, just remember that we are looking for keywords with the low value of these parameters when searched on google.
“A very low competition keyword means, winning all the above cases.”
You must learn more about keyword difficulty; I mean some in-depth knowledge with the passage of time. That will increase your confidence. I don’t know why it always attracts me for newbies:

I use to say that, along with your intentions to find low competition and high-value keywords.
Don’t ever delete high competition body keywords (2 to 3 words). Learn well, target these comparatively high competition keywords, must take over the on-page SEO, plan some internal links, track keyword performance, take user feedback about your content quality and work as an expert no matters slow.
In that way, once you’ve worked on a high target, your less difficult work will look like nothing to you, within a matter of weeks.

5. Keyword Potential

Now let’s talk about the keyword potential. If you can recall keyword value parameters, you may get an idea about keyword potential.
If you can recall keyword value parameters, you may get an idea about keyword potential.
Yes! In fact, that decision to choose high-value keywords. But I’d like to add a little more info..!
To know keyword potential is to find out how important and valuable it is to work on a keyword.
I’ll not talk in numbers but in general.  A very interesting parameter which I almost didn’t mention separately is the commercial intent of a keyword.
Trust me it’s more important than the search volume of any keyword. And newbies never care about that. Another big reason for Low CPC if you are a publisher.
Yes! If you are planning to earn from Google Adsense or any other ads company, you are going to be a publisher.
Getting back to commercial intent, just intend to look for a keyword with the type “buy now or product”, high advertiser competition, suggested bid, and healthy google trends.
Separate these keywords for your special treat.
Here is what you can do to make sure that the one you have separated from your general list of keywords:

I hope you guys have a much better clue now for which keywords to select and on what basis. Let’s move on to look into a few tools which are extremely helpful.
Let’s move on to look into a few tools which are extremely helpful.

Using Tools For Keyword Research

Once you know what you are looking for in reality, it will be easy to find out how to do that.
And correct tools will speed up the process and make it easy for you. So before discussing a number of very important software tools for keyword research one by one, be intimated what are you going to get from this guide.
In the end, by using a mixture of a number of cool tools we’ll be having our hands on our ultimate requirement.

Yes! High Value, Low Competition Keywords and another most important thing!

I am not gonna tell you how to open and then log in and then open the next window named…. Bla Bla Bla
But the more important thing which you need to tie with you.
And, that is:
What will you get from which tool and how?
Should I mention the first one now?
Wait! Just a few key points to go:
Remember!

I hope you already know the seed keyword. If not, in general, “search engine optimization” or “SEO” can be your seed keyword, a case your niche is SEO.
You will be required to insert your seed keyword in tools to get a list of relevant keywords
Now you are ready I think.

#1 Google Adwords Keyword Planner

You need to set up Google Adwords Account to get access to Google’s personal keyword planner tool.
For now, I am assuming that you know the keyword parameters of this tool and how to use this tool to get the list of relevant keywords. If you don’t have any idea! Give a quick look at this guide.
It might be the very first tool crossing your way when you’ll be starting a keyword research campaign. And almost every search engine optimizer uses this.
So, there are many chances of a good number of competitors working on the same, if you have found a keyword using only this tool.
So what to do now?

For better concepts:
Keyword-Suggestion
Related-Keywords
I often say to everyone:

Step out of Google Keyword Planner

But at the same time, it is also a must use the tool. It usually gives directly related keywords.
Should we move to the next one?
Wait:
PS: By the way whenever I say “wait” like this, trust me I use to mention something worth waiting for even when you are reading that comprehensive article.
This tool shows search volume. But these days it isn’t showing exact values but generally ranges in case you are not running any paid AdWords campaign.
So what to do now?
Here is the answer:

Google Keyword Planner Alternative

Keywords Everywhere
Copy and paste your list of keywords in the next window:
Bulk Keywords
Then click on “Get Search Volume and CPC”
Keywords-Result

#2 Google Itself

Sure I am not kidding…!
It is something like:
If you are a newbie you may miss to find out that Google and other search engines are also keyword research tools.
And:

Google is the best and most important keyword research tool.

What we can directly get from this tool is:

Learn to use advanced search methods of google

I mean let’s say if you want to find specific things related to your niche, you have to learn how to use the google search bar a little more than a normal user.
For example, we shall be in need to find discussion forums for a little deeper step of keyword research in which we shall look for exact user queries.
Type in the google search bar and see what you get

After that, explore the results to find out more.
Google Trends is an awesome part of this search engine. It gives you information about how much interest user has in your topic.
And there is a lot more about search engines which can be helpful when we want to go deep in our research work. For now, we are just focusing on understanding how can it be started.
Let’s move on to our next tool.

#3 MOZ Keyword Analyzer

SEOs have trust in this tool for keyword analysis…!
It gives:

Keyword opportunity and keyword potential are cool things that I like very much about this tool.
Opportunity is related to the click-through rate of your particular keyword. This means if you are in the top 10 results, it measures how many chances are there for the user to click on your result.
The potential in this tool takes into account competition (keyword difficulty here) and opportunity and overall tells you either you should work on this keyword or not!
And of course! A bigger value of these parameters means you should grab that.

#4 SEMrush

It is the favorite one of SEOs.
What’s the cool thing about this one!

It shows ranked keywords of any website

And I hope no one minds checking the keywords of their competitors. Pretty cool info, as these will be keywords you may not get your hands on, by any other means.
Further, you can also start research by using a seed keyword.
It will generate long-tail keywords that include your searched keyword.

#5 Ubersuggest and Keywordtool (.io)

When you search for something on Google, it gives you related suggestions when you are typing in the search bar.
These are googling suggestions, and it gives four at a time.
Ubersuggest and Keyword Tool extract these for you to fill up your list of keywords.
You can easily copy data from this tool and check keyword value parameters with other tools like google keyword planner and MOZ etc.

#6 Keyword Shitter

Well insert your seed keyword in here and get a lot of long-tail keywords.
A lot of other tools are also available. I hope you won’t mind reading this one from Brian Dean.
Any questions up till now? Must comment on your favorite tools and why these are your favorite.
Moving to the next section, the most important if you have understood the above-mentioned sections.
Yes, the next section is most important and I couldn’t actually mention it at the start because its place is right now.
For best understanding, I have to take care of the proper placement of sections within a guide.

How To Do Keyword Research?

In here, I’ll tell you a little more about “what you have to do” instead of “how to do it.” I’d expect you to figure out your own way to do keyword research.
Just remember:

Keyword research is very closely linked to content development.

The best thing is to let the content creator do this task.
A story doesn’t end when you have found your target keywords (ones with high value and low competition).
The next thing is actually very very important.
Here is what you need to do for every single target keyword of your SEO campaign:

To achieve the desired, let’s walk through the necessary steps I personally use. But before that, keep your focus on a single topic. Something we call macro niche SEO.

#1 Make Your List

The very first step is to make a list of keywords along with value parameters (Search volume, CPC, Difficulty/Competition, potential and commercial intent, etc.)
Let’s say you are thinking to work on niche “SEO”.
Use it as your seed keyword, place that in different tools and make a huge list may be.
Do I still need to tell you how to do that! I am sure you can do it.
Don’t forget to use multiple tools (to get search suggestions) as you’ll get different keyword ideas from different tools.
I am assuming that you have made your list containing a lot of long-tail keywords by intelligently utilizing research tools.
So, why shouldn’t I move to the next step?

#2 Filter Your Keywords

It is a manual type of work. You have to look at the list to achieve your ultimate targets.
Firstly, remove the duplicate entries from your list. Then remove irrelevant keywords (there can be a lot of these).
Now as we are beginners, we need to separate high competition keywords (remember don’t delete these).
SEOs recommend keyword competition/difficulty less than 35 for beginners.
In your niche you’ll surely find something useful, otherwise, you have to work a little hard to do deep keywords analysis. Stay tuned to BlogRex for the update on this topic.

#3 Categorization and Content Planning

This step is very clearly stating what to do.
Let’s work on our example of “SEO.”
I’ll categorize my filtered list by separating keywords as:

These are the major categories of SEO, while we can also go deep like “keywords related to content development” and “keywords related to link building”.
Categorize the keywords as per your content planning.
Your niche may have more categories and then you can separate content topics etc.
After categorization, highlight your target keywords (with good value) in each category. Like my target keyword for this post is “Keyword Research.”
Is it done yet!
Let’s roll:

#4 Related Searches, LSI and User Intent

Now it’s time to work on each targeted keyword one by one.
And, here is what to do:

Look at this for example:
Related-Keywords
Open the top ten results to have a clear sense of the user’s intention.
Brainstorm to discover something missing by the top ten results. Which you can add to your web page.
Think of a better presentation way compared to the top 10 results.
Move to the next point.

#5 Q & A and Discussion Forums

Explore the discussion forums and Question Answer sites like Quora and Yahoo Answers etc.
Type in your target keyword or related queries in your mind and search the topics.
You’ll find exact questions for which your user wants answers.
Sometimes that exact question can be a very good keyword itself. So you can try checking its search volume and other ranking factors.
Must answer these queries in your content.
You can try BoardReader.com to find forums related to your niche. Use social media communities to find out the needs of people related to your topic. And Congratulations! You are done.
BoardReader.com Repeat the process for every target keyword and start developing content and then BOOM.


Bonus

That’s where these 5 strategies by Brian Dean come into play. Here’s how they work:
1. Online Forums: Forums are a little old school, but there are popular forums in pretty much every niche. And they’re a watering hole where your target audience asks questions (which are usually things people also type into Google). If you notice a thread coming up over and over again, it’s likely a keyword that people type into Google and YouTube.
2. Wikipedia: Thousands of hand-curated topics. Each category in a Wikipedia entry is a potential keyword. Most internal links that point to other Wikipedia entries are also potential niche-relevant keyword ideas.
3. “Searches related to…”: Just scroll to the bottom of Google’s search results and see what keywords they suggest. This is an absolute gold mine.
4. Amazon.com: Book titles and table of contents are both awesome keyword research opportunities.
5. Quora.com: Kind of a modern-day Q&A website. Perfect for generating new ideas for keyword research.

Your Way Forward and Wrapping it Up

This time way forward is very clear in the above section. So I’ll wrap it up with a few discussion points for you guys!

Hope you enjoyed your time with BlogRex. Must share your feedback in the comments and share this with your friends.

SEO Not Working

I'm doing everything as per my knowledge of SEO but still stuck somewhere far from the success I heard about.
And at this point, I'm usually worried about where exactly the fault is!
Why my SEO is not working the way it should be? 
Well, if you are a horse from the same race, you’ll probably regret it if you won't read it till the end.
I must say:

SEO is not tough, it’s just how we think about it.

One more thing before starting, what I am going to share.
I ain’t gonna write about:

Rather I’ll tell you a few things you need to correct before all these technical issues.
Yes indeed, I use to call these technical aspects of SEO which can be learned and then corrected with the help of the internet world.
So, what's it all about?
If I have to explain the whole concept in a sentence, I’d say:
Firstly, I am in need to correct my approach to SEO and then to dive into the technical stuff.
Let’s start shaking our concepts which we have developed while following everyone in the market.

May Be SEO is Tough? Let’s Find Out

If you’ve paid a little deep attention at the starting of this post, you can probably have a slight idea about what I am going to say here.
But trust me, I’ll share a very cool concept and I am sure you’ll love it.
For a moment, simply assume that we are not being specific about SEO but talking in general about the toughness and complexity of anything.
How do you guys define the complexity of anything you work with?
What do you think?
Simply consider this question, an exercise.
And before reading further, stop for a while and save your answers in your mind.
Are you done with your mind grind?
Here is what I think:
The complexity and toughness of anything is a state of our mind. When we don’t have enough knowledge and information about a specific thing, we consider it tough for ourselves.
Another concept about it is a lack of interest. When we are bored with something, we don’t wanna do it and end up calling it tough.
Hope you are upgraded now.
And a little secret is:
Nothing Is Tough
Now the very first thing is you need to refresh your concepts that SEO is do-able.
And of course, there are a lot of other factors that matter much.
Once you’ve believed in yourself, you’ll be good to go further.
Adding a little more to how to tackle with toughness, is start making things easy for you.
But the question is “How to do that?”
Its very simple:
Learn and practice more than you’re currently doing. A very practical approach is to note down your topical barriers and hardships which occur while you are performing a task.

The better you know what the problem is, easier it will be to find a solution and resolve it.

Now it’s all on you how you gonna do that.
Meanwhile, let’s move to the next section.

SEO is not my field of interest, should I move on to something else?

There have been too many discussions about interest. If I am not interested in a particular thing, I won't be able to perform better.
 What to do in such kind of situation?
NOTE: Well I am not only going to state the problems but to give you a real sense of these concepts and sure; a way out of these.
Do you really agree when someone says “You should choose the field of your interest”
I bet you’d say “Yes”
And if you’ll ask me the same thing, I’d say “Yeah …. Sure, it is the best point unless I actually know what I am interested in”.
That’s a big problem indeed.
We often, don’t even know our actual interest and pretend to like whatever is the new hype. 
Do you know I can seamlessly write  10000+ words on a topic while a year ago, writing a 100 words paragraph was a real headache for me?
The question is “how did it happen?”
To answer this question, I often use to say:
Step out of the conventional thoughts that limit you and believe in yourself to get the job done.
And a big secret is:
Interest can be developed.
Let's workout to tackle this mythical word “Interest”.

1. Find your interest

The first step is to find your interest.
It is very simple:

Your interest is what doesn’t bore you.

So, start an exercise to think and note down those things which you can do without getting bored.
If you are a newbie in the internet marketing field like me, you can start learning about multiple skills at the same time as:

Invest a little time in each and you’ll eventually find your pick.
How?
Your interest is the one you're enjoying to perform.
Once you’ve selected one thing, go beyond limits and you’ll find success, knocking at your door.
The up-next tip is also very cool!

2. Develop Your Interest

That’s a real comfort.
As I've already shared that interest can be developed.
Pick anything, start learning, and practicing.
Then learn more and more and even more.
Implement your learning and keep doing experiments and the time will come when you’ll start feeling professional.
At the same time, developing interest is actually a little tough as you have to risk your precious time and you may get depressed when you’ll be expecting great results within no time.
So, I’ll always ask you to stick with the first step (Find your interest) in starting.
Once you get a glimpse of being interested in something, stick with that and give your ever best.
No doubt, your brain is the ultimate tool.
Must share in comments if you’ve figured out something cool about your interest while reading this post.
Let’s move on...

I'm expecting results in a nights time

Another big problem with the newbies.
Every one of us wants overnight success.
We have no idea about what we are getting into and we expect to be successful within a single night.
Revealing a little tough part of SEO, you need to do the necessary analysis for every of your selected keyword.
Instead of directly looking at the link profile of your competitors, analyze their content manually.
Think on your feet about how much effort do you need to beat the content. Think of different angles of your targeted keywords.
Analyze a number of variations of your keyword.
Similarly, you can dig deep into the internet to find other ways of effectively analyzing your competition and then estimate the minimum time required to be on page one of the search engine.
Let's workout; with a little more practical approach.

1. Target multiple keywords at the same time and analyze your performance.

If you don’t have good concepts about analyzing the difficulty of different keywords, I’ll suggest you go through a few keyword research guides and a few tutorials maybe.
Then select variations of your targeted keywords like:

Remember, don’t worry about the search volume and CPC at this stage. Just focus on your manual difficulty analysis.
Now develop content on each and publish. You can try publishing on different blogs in order to stay safe from any kind of penalty.
Then start doing off-page may be and keep on analyzing how the things are going on.
And move to the next step.

2. Continue working and keep patience while analyzing your performance

It’s time to check your sites’ in SERPs….
Where are your keywords!
I am assuming that you know the basics of SEO, otherwise you can google for a number of practical guides. I personally prefer reading Google’s personal guide to SEO.
I mean why do I need to trust more other analysts when Google is telling a lot by itself.
Maybe on a good day in the near future, I’d like to review that guide by Google to make it super easily understandable for every beginner.
You can share your feedback if I should do that or not.
Check stats like bounce rate, and reactions of people on social media.
Are you meeting the expectations of your viewers?
Start outreaching for link building may be. I mean whatever you normally plan for your off-page SEO campaigns.
You can also find cool information about do-follow backlinks on BlogRex
Next is, start improving your content and link quality as per your previous analysis.
Experimenting would give you the best overview of how much time it will take you to reach the first page.
Improvements will lead you to better results for sure. But make sure to keep patience and make wise SEO moves.
Let’s explore the next heading on improving our SEO.

I'm fighting with the wrong opponents

Do you think it’s okay to appear for an exam of Ph.D. while you’ve just started learning the very basics of a particular subject?
How do think you’ll perform in such kind of situation?
Exactly! you can’t expect good results unless you’ve gone through the necessary subject learning and practicing.
The same is the case with SEO.
In the early days of our SEO journey, we often make mistakes while analyzing keywords competition.
Sometimes newbies don’t even think about analyzing completion before targeting.  As a result, they unintentionally target very high competition titles/keywords.

Warning: Relying only on the tools (Moz, Ahrefs, or any other, etc) for keyword research is deadly for newbies.

I always suggest the beginners clear their concepts first, about what they are going to do. 
Let's find out how to tackle this problem.

1. It is a worldwide competition

This heading may scare you a little but you don’t need to worry.
Actually, the story is not doubtful.
In the early stages, we don’t have much idea about topic selection. We remain very straight forward to select our niche and then topics.
For example, everyone is saying that the “Health” niche is very profitable.
So, I’ll jump into this thing and start blogging about “weight loss” the very first day of my website launch.
At the same time, the whole world is working on the same niche.
So you should do more research to target a topic on which fewer people are working. 
In short, you need to target low competition.

Try working with long tail keywords. These are relatively less competitive.

2. Look into your keyword’s difficulty, Manually!

I still remember when I was very new to SEO, I didn’t know anything about manual keyword difficulty check.
While it was the most important step in keyword research.
Let’s see what we can quickly adapt to win the game.
Target the topics with competitors having week SEO.  
There are a lot of keywords for which the top ten results/competitors are very week in SEO. My personal niche is also one of them.

Invest more time on keyword research to dig them out.

Target the topics with unsatisfactory results.
Similarly, as per the previous tip, there are topics for which the competitors might have a good grip in SEO but may lag to answer the user’s query.
Google officials say that they have more than 20% queries with unsatisfactory results. The users don’t find what they are looking for.
If you have very good knowledge about a specific niche you can identify these queries easily by viewing the top ten results in SERPs.
Next is:

It doesn’t matter how good your competitors have optimized their webs for search engine, you can knock them out if you can dominate the content relevancy.

Once again the major has been stated and next is your turn to take action wisely. You can also ping Team BlogRex for your in-depth queries.
Moving to our next section.

I'm not taking action

It is very good to have unlimited questions about SEO, but it is worst not to start working only for the reason that you don’t know answer to every question.

Remember:
You cannot get answers to all of your questions and queries unless you start working.
Human beings are naturally curious about anything. So is the case with lots of newbies. They want to clear all their doubts before taking any action.
As a result, they don’t start working or keep on making plans only.
PS: By the way, I personally like proper planning before the start but I have a good hold on myself to execute my plans as per my schedule.
But here the problem statement is:
How can you get results without taking action?
And the solution to this thing is pretty straight forward.

Once you’ll start working, you’ll start getting answers to all of your in-depth queries.
Let’s hit the next thing.

I am following outdated SEO

In the previous section of this write-up, I have suggested you make a routine of reading SEO.
The big reason is to keep yourself updated about the new and currently working methods for ranking higher.
In case you don’t know:
SEO is constantly changing. 
So, staying confident about the old tactics and SEO methods is clearly deadly.
I am not saying that old SEO is completely dead, but you should have the correct information about which method is still alive and what do you need to leave immediately.
A very common example is, keyword stuffing and a high number of spam backlinks were very effective in the old days.
But now, the max you can get with these is a penalty and not any ranking boost.
And further, you might know better what is working and what not as I am still in the learning phase.
Must feedback in comments if you can point out a few things to help out the community.

I am highly distracted

This section is very closely linked to “SEO isn’t my field of interest”
So, when someone gets into SEO just because of the hype that SEO is the future and will be your money-making machine in near future.
By the way, the hype is true.
But if you’re entering just because of this, I must say you are a distracted person. And you can probably divert to any next hype in internet marketing.
And the question is:
What to do now?
Firstly it is very important to make a final decision that you are actually going to work on SEO.
Next is to repeat the steps mentioned in the section “I am not taking action
You can also work on reducing your distraction by developing an interest in SEO.
That too has been explained in “SEO isn’t my field of interest

Wrapping it up

I have tried to keep it comprehensive while maintaining a sweet length. I am sure you’ve read something valuable to share with others.
As always we are looking forward to your feedback for any suggestions or if something is still required to be added.

Whenever a topic about On Page SEO comes all started sharing their knowledge about Subheading tag, keyword Density or Keyword Competition, or Meta Tag.
And I’m sure guys you also listen to all these things while you started doing SEO.
If you all are searching for the best guide on On-Page SEO, then your search comes to an end you guys are in a better place, and I must say you surely loved it.
So, Let’s Start Without Wasting any more time.

On Page SEO

Courtesy of Backlinko

What is On Page SEO?

On Page SEO is the practice of optimizing web pages for the search engine to rank higher and earn more relevant traffic. On Page refers to both the content and HTML source code of a web page that can be optimized.

#1. Use SEO Friendly URL

The first thing you have to prefer is to make your URL user-friendly, in SEO terms if your URL is catchy and easily memorable it will impact on Search Engine too.
Always include a keyword in your URL, From Now on one Question Arise in your mind is what SEO Friendly URL?
How to get it? Is it easy to get?
Don’t worry guys I am giving an example also. To help you out.

Ugly URL, not an issue, In SEO long URL, is also not useful, so keep your URL Short and straightforward.
As in my keyword refer to On-Page SEO, So I put only On-Page-Seo in my URL.

#2. Always Start Title With Keyword

A title is the most important factor in my concern, when we do searches on a search engine, the only fact comes in front of us are Title, Description, and URL.
In easy words, if you have a keyword in your title then your chances of ranking are also increasing rapidly.
I do a little research on google, I take on a keyword and searches on Google and start seeing the top 10 results!
All things look to me the same That post which is ranking on top uses a keyword in front of their title and others using it in their center.
After Clearing all this think You also came to know how’s this title factor important in ranking.

#3. Include Keyword In URL

Guys keep in mind Whenever you use a keyword in a URL, and It is targeted to that keyword only.

#4. Include Modifier In Your Title

Have you ever heard the word like best, offer, buy, cheap, free, or review?
People tend to use this kind of name in their searches while they searches, this keyword is known as a modifier.
After my research and analysis, this keyword is very useful in the title which also increases your click-through rate (CTR).

#5. Put Your Keyword In First Paragraph

Google always sees that your keyword is wherein starting of the post, it makes Google help about in which topic your post lies.
Most people don’t use a keyword in the starting.
Then they start doing the introduction then they start doing an off-topic talk.
But if you start making an article for your post always use a keyword in your starting paragraph of the post.
And also make a good habit to make it compulsory.

#6. Include Your Keyword In H1 Tag

Many CMS uses post title to their H1 tag…
Like WordPress And IF you are a WordPress user then no problem for you guys it will automatically give your title H1 tag and if using another, then make your H1 tag.
Listen? Always check Your CMS is having H1 tagging or not.

How Will It Be Checked?

On Page SEO - Inspect Element
Do any Post to your site or make a right-click on your old title and click on inspect element.

#7. Include Your Keyword In Sub Heading Tags

The subheading is also necessary for On-Page SEO for making a good On-Page SEO use H2 and H3 tagging here.
At least on tagging must be done on the subtitle.

#8. Include Your Keyword In Body Without Stuffing

Look guys all of you know about keyword stuffing if not then let me clear that (doing and making use of a keyword, again and again, know as keyword stuffing, and doing it is also not right for your article).
But when you write your story, It will come automatically, and it presents your keyword with some logic that will not harm your post.

#9. Use LSI Keywords

LSI stands for (Latent Semantic Indexing). This keyword is those keywords that are related to your keyword or a kind of synonyms.
You get LSI keyword at the bottom of Google searches / or you can say it as a Google suggestion.

#10. Use Responsive Design

Google started penalizing non-user friendly Design site in 2015.
Or in the future, it is also possible that Google did not entertain any non-user-friendly Designed site.
So if you want your site, not to penalized then always use a mobile user-friendly Design site.

#11. Use Outbound Links

If you know about outbound, link well. But for the newbies let make me clear, what is an outbound link?
Outbound refer to that link that will take you to the link where that particular topic resides.
This link will direct you to another page or website linking somewhere else.
You can also use an outbound link for your site to increase your preference in the search engine. It also helps in improving your credit to the search engine.
All should keep in mind that when you use an outbound link, it is targeted to the high authority site.
For example when your post is about how to train a dog then your outbound link sources to WikiHow to see a similar type of post.

#12. Use Internal Links

Internal linking is the most impressive thing I saw in SEO. You can use internal linking two to three times in your post.
Why use an internal link, it is to use because it will interconnect your other post means (relate your other post on the same article).
And it will help search engines to crawl your site easily and quickly understand your post.

#13. Boost Your Website Speed

Google makes a clear statement about Website speed. It stated that Website loading speed is an SEO ranking signal.
Means taking off a site also based on website speed.
Time is taken to load a page. You can boost your page speed with simple tips.

#14. Image Optimization

Make your post colorful using images. It will also help you to rank your website in search engines.
But always keep in mind that one picture is always related to your keyword which you are using in your post and also make a habit of doing it compulsory for you post, so to rank in search engine Quickly.
Also, put your keyword in the alt-Tag of the image.
We use alt tag because to make information about the post.
The picture is related to this post on your website.
Because the Search engine cannot see why you are using this image, An HTML-based page land in front of it and all processes start working.
So for proper ranking use a good alt tag to your image.

#15. Use Proper Spelling & Grammar

Always write a neat and clean article with proper grammar and spelling.
It will help you to increase your post readability, one more thing search engines also take about it too.
And if you do not use proper spelling and grammar.
For this, you can use any grammar chrome extension to make your post free from writing error.

#16. Post-Long Content

People you to write their post with little content, they though the small and efficient post can rank their site but let me clear this it is not right guys little content increase your bounce rate.
On Page SEO - Long Content
(bounce rate – the time is taken by the person to hit the back button) And the bounce rate is also an important factor in ranking.
To reduce the bounce rate and to increase your post engagement also prefer to write a long post.
This will also help you to decrease your bounce rate, And it will improve your ranking in a search engine. It also is known as (Dwell Time).

#17. High-Quality Content

High-Quality content is essential in the measure. You all heard the sentence “Content Is King” Whenever you post content that relates to high quality it becomes King.
More High Quality your content more will be your ranking in search engine.
High-quality content helps a lot in the ranking to search engines.
Make a note of it.
Google's goals are to provide the best search result, So make your post better than another post on your topic to rank in Google.

#18. Use Social Sharing Buttons

What comes to your mind seeing the subtitle?
Yes, you all are right social sharing is not a ranking factor but it will help you to rank factor, whenever a person like your post they do share with other people which will help you to get much user engagement to your post, so I recommend all use a social button to your post.
It will give you a high-density social signal.

#19. Use Multimedia

One more important factor which the search engine uses to determine to rank is how many visitors are interacting with your content.
For that reason only it is also important to use multimedia in your post.
For example – You can create an interactive quiz and embed that quiz in your post. To get more user interaction you can use a different tool. But I suggest you use a tool like (Qzzr).
They are many ways to use multimedia, but I advise you to use audio, video, and social media widget.

Wrapping It Up

If I missed anything regarding On Page SEO.
Please feel free to give suggestions in the comment.
Whenever new updates start coming, I will regularly update this post.

SEO Guide

Do you have trouble with Blog Commenting in 2023?
There's no need to worry if that's the case.
You'll learn everything you need to know about Blog Commenting and how to do it effectively in this step-by-step guide.
This sounds promising?
Let's just dive right into the guide.

Why Do You Even Need To Do Blog Commenting?

I would say that, from the SEO's perspective, the following are the core values of this topic:

And I'm sure to tell you more than you're expecting.
So let's move on without wasting a single second.

What is Blog Commenting?

Blog Commenting refers to the relationship building process between other bloggers and their audiences. You get to share your opinions and ideas about specific blog topics and get linked up.

Commenting on blogs generates targeted traffic and improves your social media presence.
To the point, if you ask me:
You simply insert a comment like you would on Facebook or another social media platform to get comments from another site.
In other words, it's a good aspect of Off-page SEO.
Let's move forward now.

Blog Comment Types

In this case, we are talking about blog commenting to improve our search engine optimization. Links to our site will either come from backlinks or from relational links to other sites.
Having a relational link means you'll get noticed by the owner of the website you are commenting on, and maybe he'll take a look at your web someday.
Let's take a look at its different types.

  1. Normal Comment Backlink
  2. KeywordLuv/CommentLuv Backlinks
  3. Anchor Text Backlink

Here are the insides of each type:

Normal Comment Backlink

Basically, it is the most common and simplest form of a comment backlink. From it, you can either get a dofollow backlink or a nofollow backlink.
The webmaster of the blog you're commenting on is responsible for handling it.
In most settings, this is enabled.
It is possible to get a backlink to your name.

CommentLuv Backlinks

This type is a little different from the previous one.
Bloggers use CommentLuv as a premium WordPress plugin to attract readers to their sites.
In what way does it happen?
Whenever you comment on a CommentLuv enabled blog, you'll receive two backlinks without approval. One will point to your name and the other to the link you provided.
You can also use your keyword instead of your name.
The backlinks you receive will be no-follow by default. However, the blog owner can change this in the settings.
Commentluv offers big benefits not only to commenters but also to site owners who enable it. The site owner gets lots of traffic and excellent comments.
Nobody would be interested in leaving an excellent comment if it requires approval first and then awards free backlinks afterward.

Comments with Anchor Text Backlinks

Comment backlinks of this type are often spammy! I don't recommend them.
Here’s Why?
Often people use these to give a lot of outbound links to their sites for multiple backlinks with one comment... I do not approve of any of these.
What is this, though? I forgot to tell you.
You can comment on some blogs using a link that contains your keyword as part of the anchor text.
Where? The comment sections of these sites allow us to use HTML tags...
With HTML Hyperlink tags, you can create a link that will gain a backlink on the anchor text.
These can be of both types, which means Do-follows and No-follows.
Despite the fact that I do not recommend using this method to get links, there is still an option when even this is useful.
And that’s Event Blogging.

How To Do Blog Commenting?

  1. Find Quality Blogs
  2. Create On-target Comments
  3. Use Real Name
  4. Comment on Those Blogs
  5. Ping Your Backlinks
  6. Index Your Backlinks

Isn’t simple? yeah! Now, let’s read the depth of Blog Commenting.

How To Find Blog Commenting Sites?

Well, you might only be worried about whether BlogRex is gonna share a list of blog commenting sites or just.
But we are going to do a lot more than that As you may notice from the title of this heading.
Yes, you can build your own list of sites by using many ways. A few of my favorites are:

  1. Spying on your competitor
  2. Google Dorks
  3. Blog Commenting Lists
  4. Commenting Blog Finder Tools

#1 Spying On Your Competitors

Spy-on-Competitor
I don’t know if spying is a crime or not…
But if your competitors are doing that why shouldn’t you!
Well keep it to blogging only, and you need your competitors’ sites.
Here is how exactly to do that:
The keyword on which you are ranking or trying to rank, search that and enlist top 5 to 10 blogs ranking for the same keyword.
Next is you are in need of a link explorer tool, you may use one from the list of these three or any other useful resource you know.
By the way, two of these are paid.

  1. Ahrefs (My Favorite Tool)
  2. SEOProfiler
  3. SemRush

Currently, I’m using Ahrefs, and I am in love with it… So, I’ll give you an example from the same tool.
When I started BlogRex, I also started commenting on other sites I saw a person who commented above me. I thought he was doing good blog commenting.
Then I analyze his site, and it was true!
I just put his site in Ahrefs and got many blogs, where he commented and got good Do-follow and No-follow backlinks…
Here is how I got the details of his backlinks.
In site explorer of Ahrefs, I just put his site link and click on Submit. After that Ahrefs gave me this…
Ahrefs-Overview
Then I clicked on backlinks and observed that many of his links were removed.  I thought What’s this?
Why his backlinks were getting removed?
If it was happening with him, it could be the case with others as well including me! How should I collect the sites, which won’t remove my comments?
Then I looked into the “Live Index” sure by clicking on it, and selected “One Link Per Domain.”
In many cases, Your competitors might be creating more backlinks on one site, and you can do the same as well.
But I’ll always prefer to get 10 backlinks from different domains instead of getting 100 from one blog.
If you do the same, there will be far fewer chances of removal of your backlinks and comments.
Here is the final result it displayed 146 Backlinks, and I started creating links on these sites by Blog Commenting.
Just fill in the  Name, Email, Website URL, make an excellent and relevant comment and just submit. Many sites are using auto approval, and others are using manual method.

#2 Search Engine Queries

Search-Engine-Queries
Let’s say you don’t wanna spy on your competitors but still want to dig out blogs to comment on.
Here is the deal:
Some Search Engine Queries can surely help you out.
In case, you have heard these words “Search Engine Queries” for the first time or have forgotten what it is!
Search Engine Queries are specific search queries which use some advanced and unusual search operators for in-depth internet research.
You just need a few of these to find the blogs for commenting.
If you need some more, then you can simply google it you’ll get a lot.

Hope you like this method and may give it a try as well. Just keep on experimenting to explore more blogs related to your niche.

One more thing to share is:

“Making your own list of blog commenting sites will really be awesome.”

In that way, you’ll get a high edge of relevancy in your backlinks.
Even if I share a list, you need to filter as per your niche for getting quality backlinks.

#3 Finding Blogs By Using Tools

Finding-Blogs-By-Using-Tools
I was about to forget this one you can surely use this method along with other two.
Some sites are providing you online dork like DropMyLink.Com.
You just need to enter your niche/keyword and select the type of Blog Comment.
Then just hit the search button and let the tool do its job. This tool will automatically search Google for blog finding dorks.
Isn’t it so cool? Yes, it is….
But I really love to search for blogs manually, as tools require the regular update.
And they it doesn’t go well if they don’t update.
At least manual search keeps me satisfied that I have sorted the best resources.
This is also the reason that tools show you a limited number of Search Queries, but if you do it manually?
You can arrange to find a huge number of sites.
That was the heading about how to find blogs to comment….
Now, what do you think, should be in the next section?
How to create backlinks with these blogs? Right? Oh yeah, I got it!
Let’s see.

How To Create Blog Commenting Backlinks?

Let me be straight, there are three ways to do that.

  1. Manual
  2. Tools
  3. Buy

Let’s dive into the first and my favorite one.

#1 Manual

This is the only method I’ll recommend if you don’t have strong relation and experience in buying SEO services.
Do you know why is it so?
Because it were 100% safe, free and trusted as you have a clear idea about where are you making links, either the domain is spammy or not? Is it even relevant to your niche?
Right? So, before moving further, make sure you have created your list of blogs by using methods explained above.
And if done so, start commenting on these sites and remember:

“Don’t care about nofollow and dofollow!”

No-follow links are not useless as you may predict. They surely pass some trust to your site.
You know when I started ranking “Dofollow Backlinks” and “Youtube SEO” I created mostly like 60% no follow links from excellent sites like Neil Patel, Quick Sprout and many more of the same category.
Those didn’t pass any juice but trust to my site.
And, BlogRex is ranking on 1st page for both keywords
And for getting a backlink, all you need to do is to comment…!

How To Make An Effective Comment?

Wait! It ain’t a tough job at all. Actually, I call it the easiest way to get some quality backlinks.
Let’s walk in with my personal example.
I’m blogging in SEO niche since long and do have a little experience! Right?
I have joined Moz Community and regularly participate in post discussions with comments.
And I use to get great replies from SEO Experts out there!
It’s like whenever you comment on a post, you are on a stage to develop a relation with the author.

If you keep your comments to “Wow Awesome Post,” “Great article,” you may get noticed by the author, but you’ll never be remembered.

But if you’ll take a little more time to analyze the post and then tend to start a discussion in the comment section, you have better chances for your comments to get approved anywhere.
And there are a few things if you ask me how actually I can participate or engage the community?

  1. State your personal review of any specific point in the article. For example, consider this article. Now let’s assume that you know another way to find blog commenting sites, which haven’t been mentioned in this article.  You can comment that, and it will surely attract the author. Now, just think if you have something to attract me.
  2. Ask a question. You may ask anything related to the topic which you think that author haven’t given the answer. Even if you think that article covers everything, you can ask a question about an aspect of a specific point. For example, you can ask me something like…. “Why anchor text backlinks should be used in event blogging, while you are not recommending these in general? ”
  3. Share your experience on a strategy, mentioned in the article, you already using.

With comment backlinks, you’ll get traffic as well as friends like me!
Make sure to keep your comments clean and impressive.
And don’t forget to comment on your competitor’s blog. It will give you a brand’s look, and also you’ll have better chances of comment approval.
Now, that you have created backlinks, it’s time to index them!
Right? Let me show you how to index your backlinks, right now.

How To Index Backlinks?

Isn’t it the big problem you are facing right now….! Lots of people are facing same actually.
They create backlink but don’t get results in short time.
Do you know why?
Yes, the problem is they don’t index these, and automatic indexing takes some time.
I’m gonna share a few ways to do so…

#1 Google Submit URL

It is the real fast way to index your post or backlink in Google! How?
You just need to leave a comment on the site, copy the URL from the address bar and then visit this link:
Sign in with your Gmail if you haven’t already.
Paste the copied link, solve the Captcha and finally click on submit.
BOOM! Your backlink will be index in very short time.
Another method? Yes, wait I’m telling.

#2 Web 2.0

This is the real simple way to index backlinks.
Just make a BlogSpot blog, create a new post with URLs of all backlinks in it and submit it to Google. Then leave it to Google as it will crawl all your links.

#3 Backlink Indexing Service

Yes, there are many paid services related to backlink indexing which will aid you in fast indexing.
Just buy the package you need, and it’s all done by your vendor.
TIP: If you are setting up a newbie and starting from zero, Natural Indexing is best for you. Because in this way your backlinks will look natural…
It does not end yet….. so let’s roll as I have a lot more excellent info to share with you.
If you ask me something more useful, once again I’ll say:
Always create quality blog comments… As many readers may start spamming but I’ll always recommend avoiding this as it’s wrong in the eyes of Google. I must say pretty insecure.
So, try to be natural…
Now let me tell you some Blog Commenting mistakes that you need to avoid at any cost!
Now that I have said what, why and how to do blog commenting, there is still a critical concern which needs your proper attention.
I am talking about commenting mistakes you need to avoid at any cost.

Blog Commenting Mistakes To Avoid

If you are, immediately stop liking SPAM.
Neil Patel gave a detailed review about this heading, here it is:
I am gonna cover a few points.

#1 Over Optimizing Your Keyword in Name Section

You may have seen this on many websites… many people are creating backlinks on their anchor text instead of creating on their names.
This looks spammy, so I’ll suggest you avoid this.
Because there are no chances of approval in this type of comment.

#2 Avoid Short Names of the Bloggers

It’s quite natural that all of us have a special attachment with our names.
And, I would love to pay special attention to a person who comments on my blog post with my full name.
Same is the case for most of the bloggers.
So, try taking your time to type the full name of the author.  You’ll surely have better chances to get a response.

#3 Fake Email Usage

Well, who doesn’t hate this!
I’ll again collectively say that it is really embarrassing if you comment on my blog post with a fake email of yours.
It’s deadly as no one would ever approve your comment with a fake email. It’s a big communication hindrance.

#4 Not using Gravatar with your email.

Once again it’s a sign of better trust if you have Gravatar attached to your email and having your photo with your smiley face.
The more you comment carelessly, more are the chances for you to be ignored.
You should better show that you care what you saying.

#5 Off-Topic Discussion.

Do you know what you are reading or viewing actually? Just as the relevancy of your backlinks in SEO is worthy, staying on the topic which is under discussion is critical.
I mean just tell me, how’d you feel to reply to someone when the discussion is on blog commenting, and the person is commenting something off the road.
So, try to be on topic always.

#6 Writing a spammy comment

Don’t make your comment look like spam. If you don’t like spammy comments for your site, no one ever would for theirs.
So, here is how you can make your comment to look real, as you are a human. Try asking a question or stating your opinion on any point of the discussion.

Is it over now? I guess not!
I had asked my friend Zac Johnson of Blogging Tips to share some commenting tips for the BlogRex reader and here is what he said:

If you want to successfully build backlinks through blog commenting, make sure you have a real avatar/profile image of yourself and always use your real name and site URL when commenting.
When it comes to the actual comment you are leaving on sites, always make sure you are providing value and your own input. Drive by comments with no value, look like spam and will just hurt your reputation in the process.
Blog commenting is a timely process, so make sure you choose the sites you comment on wisely.

Now! I want to say something…
Look guys Blog Commenting is an art. You can do many things with this.
Once Neil Patel made $25,000 from 249 comments

Matt Cutts On Blog Commenting

Matt Cutts talks that you need not worry if you are building links through comments which are relevant and meaningful to the blog.

Wrapping It Up

You can do many things with this, but if you do this in a spammy way, it is harmful to your site…
So, I recommend you to do it smartly as you are!
If you are running Long Term blog then always make a comment on relevant sites, but if you are doing Event Blogging, then you can use Anchor Text backlink but don’t use anchor text backlinks for long term blog.
That’s all from me today…
I’m ranking with these simple tips, and you can rank too!
Why are you waiting now?
Give me a share and start ranking your site!
And don’t forget to leave a comment and let me know if it worth’s to be approved or not.