YouTube is a huge marketplace and YouTube SEO is the pathway to be a winner in that market.
Being an internet marketer, you should never ignore its power.
Only thing you need to know is, how to rank YouTube videos.
Today, In this compact guide, I am going to share everything and…
…The best part?
You’ll get only proven YouTube SEO tips to rank number one.
Not only for YouTube, but I’m also going to share how to rank YouTube videos on first page of google.
No matter what type of YouTuber are you, its for you either you are looking to sell your product or planning to earn from Adsense revenue.
Let’s right dive in.
The simplest way to find keywords is YouTube Suggest.
You just need to do is open YouTube and enter your main keyword in YouTube Search.
Even before you complete typing your query in the search bar, YouTube will display many search suggestions related to your query.
For example, let’s say you wanna make a video related to tie a tie:
YouTube Suggestion keywords are the best as they have very high Click Through Rate (CTR).
Even I don’t type complete query when I search on YouTube or Google. I’ll probably click on one of the suggestions.
And I even have a best part in this section.
I’m going to show you my Golden tip to use YouTube Suggest in advanced way.
Here you go:
You can see in this screenshot:
From these methods, do multiple tries with different keywords related to your topic and add all suggestions to your list of keywords.
Let’s move on to the next method.
2Find Video Keywords
One thing is to rank your video in YouTube and the next level is to rank your same video in Google Search Results.
If you’ll be successful, you’ll get 2 to 6 times more views on your video.
Isn’t it exciting?
This is exactly where “Video Keywords” come into the play. You only need to find these golden terms and insert to your YouTube Video.
I’ll show you how to add these keywords in your YouTube video for SEO purpose, in the later part of this guide. But first we need to find these.
When we search some keywords in Google we usually get websites in SERP.
But for some keywords, when we search them in Google we get videos along with websites in search results.
These are Video Keywords.
More number of video results means more video friendly keyword.
Just for example:
Here is how you can find them.
Simply use below mentioned words with your topic.
- Keywords starting with “How To”?
- Keywords with the word “Video”?
Also check this:
Now, it depends on you.
I mean do experiments while using above mentioned words along with your niche to make some video keywords.
You can even use Google Ad-words keyword tool to get more ideas.
In your list, keep video keywords marked for different topics.
At the time of video optimization, you need to use relevant video keywords for each video.
It’s not enough, so let’s find more….
3Keyword Suggest Tool
Okay! there is a cool tool (KeywordTool.io) to get keyword suggestions for YouTube.
Just remember to select “YouTube” before entering your seed (main) keyword in these tools.
You can generate massive keyword list and then filter the list according to your choice and your need.
Next method is pretty cool as well.
4Video Tag’s Extraction
You know that If a channel is famous and their videos are getting organic views then it means their videos are properly optimized.
They have used proper keywords in their tags, which you can use to add in your list of keywords.
But how to get these Tags?
This is what I called “Tag Extraction”
Here is how you can find.
Install Chrome Extension “Vidiq” to view the tags of channel.
You can copy all tags and filter these to keep only relevant.
Google Trends is simple and contains tons of information to set-up our efficient predictions about user intention.
But do you know you can get keyword ideas related to your topic through Google Trends?
Let me show.
Just go to Google Trend and Search your topic and set filters as shown below.
After this you’ll get all data of keyword only in YouTube.
Scroll down until you see “Related queries” box.
Here you go:
You’ll find all other keywords which people also search related to your topic and you can use them in your videos to get more views.
These were the methods to build a massive list of keywords for YouTube and some video keywords. I have a discussion point here:
I hope you can have your lists ready for further action.
More to go…
Find User Intention of the keyword
I hope you all know that User intention of a keyword is the real game.
So I would say, go as deep as you can to predict user’s intention before starting any type of SEO or internet marketing work.
All level up SEOs know that finding user’s intention of a keyword is lot more important than looking for its search volume.
Now the thing is how to play with that thing?
Its quite simple just explore any term/keyword and change the search type from “Web Search” to “YouTube Search”.
Here is the graphic for clear understanding:
It shows either people searching on YouTube have any interest in your target keyword or not.
Simply stating if it’s a video keyword or just another written content friendly term.
These displays are clearly indicating that “smart watch” is a web content friendly keyword while “How to tie a tie” is a pure video keyword.
You can repeat this practice for your list of keywords to check if they have any potential or not.
And there is a lot more in trends.
You can try exploring your keywords for different locations, try changing location from “World Wide” to “(Any where you want)”.
Take a look at this:
It will show you who your target audience is and how much they are interested in your niche.
In this one, you can see interest breakup of audience from different locations.
For example, “How to tie a tie” will attract more visitors from Canada & USA as compared to any other region.
And what about if you want to know more about your target audience.
Same like above two processes, now its time to change category to figure out what type of audience is more interested in your target keyword.
I am selecting “Beauty & Fitness” for my example keyword.
Try checking and comparing results with different options and i am sure your keywords research techniques will level up automatically.
And what is the last thing in YouTube Keyword Research?
You need to check keyword ranking difficulty.
Now the question is how to check which keyword has low competition?
Here is how:
Just search for your keyword or topic in YouTube.
Now just check the number of results, It is the amount of videos which are present on YouTube related to your keyword.
More Number Of Results >>>> High Keyword Competition
So, before selecting a keyword just check the number of results in YouTube and try to choose a low competitive keyword.
There is no exact number of results to indicate keyword competition percentage.
Number of results vary with keyword group for different niches.
You have to check for relevant number of results according to your niche.
I mean you can not compare number of results for two keywords from different niches.
For example, if “cheap cars in USA” has 1050000 results and “cheap computers in usa” has 313000, it doesn’t mean that “cheap computers in USA” is low competition while the other has high.
I’ve also noticed another interesting thing about number of results.
YouTube shows different number of results for same keyword depending on your location.
This means, if you are not in USA and logged in to any of your google accounts, you will not get the competition overview in USA.
YouTube might show less results for your location.
This thing is good in terms of Local YouTube SEO.
Now i think this is more than ENOUGH in YouTube Keyword Research.
You can find more details in our keyword research guide for websites which is generally very helpful.
Let’s move to our next chapter.