How To Write SEO Content Introduction for Affiliate Articles

Content Introduction for Affiliate Articles

Let’s say you’re a web content writer having a year-long experience.

Now you have to write affiliate review content, but because of less amount of relevant experience, you are afraid either you’ll be able to deliver desired quality or not.

As a result, you may not be able to even start the content properly.

Now there is a reason as to why you’re getting this block.

Even if you’re able to craft an engaging start, the requirement to optimize the content around a target keyword gets into the game.

Quiet, unfortunately, the keyword is a long tail, and you’ve got no choice left but to ruin the readability and engagement of your content.

That ends the motivation to even write.

What can be worse than to make your precious readers click the back button as soon as they visit your page?

The picture turns as:

User Go Back In Affiliate Content

Now, this is serious!

That’s why I thought to share with you how can you fix all these issues.

Before I move on, let me add my target keyword here.

After all, I want to rank this article for “How to write SEO optimized content for affiliate website”.

This time, I am making it in the form of chapters and this chapter is going to cover the starting part of the content specifically.

Just in case, you want to look at what exactly I am going to cover here:

  • How an engaging introduction looks like
  • Building the mindset to write: Setup your research process
  • Get user queries from different platforms
  • How to optimize content for your target keyword
  • Content quality fixing: How to fix Readability and Grammar
  • Examples of Affiliate Marketing content introduction

So, let’s explore further.

How an Engaging Content Introduction Looks Like

Now, this is what you should look at before you start typing.

Engaging Content Introduction

Apart from how I planned to write this post, I once went through the stuff available online.

Along with some common things which I already knew, I encountered pretty cool stuff.

Below are some actionable tasks which make your content more engaging.

  • Address Your Readers: Use the word “You” with a conversational tone.
  • Make Your Readers Emotional: Share something common to your readers and related to the topic
  • Be Exciting: This is a part of making your readers emotional. Play with their dreams relevant to the target topic.
  • Why you’re Writing This: Try to figure out why you’re writing this, no matter whatever it is.
  • Tell a Story: Did I tell a story in this article yet. You’ll find a lot of intros with a story.
  • Question: Ask questions. This method to start an article is becoming saturated but if you’ll keep practicing, you can still come up with questions that can hook your readers.
  • Tell the truth: It’s more like stating a fact.
  • Use Quote: Self-explanatory
  • Anecdotes: It’s a kind of short story.
  • Identify Your Reader’s Problem: This should be your prime focus when you’re up to building a content asset for affiliate promotions. The more you explore your reader’s problems, the more you’ll be able to keep them engaged.
  • Give Hint: How are you going to solve their problem. Give them a hint. It will keep them hooked
  • The End of the Story First:
  • Write Introduction at the last: This is interesting. Try it.
  • Editing: All I can say, Put as many efforts as you can
  • Practice, Practice & Practice: What else I should write here
  • Minimize Modifiers:..! You should stop using “Literally” and a lot of others
  • Don’t Repeat: when I say avoid fillers, I mean this one as well.
  • Follow A Structure: Now this is a little contradictory. Some experts say not to be formulaic. But when you’re writing on different styles, you should prefer this approach

If one-liner isn’t explaining the strategy properly, you can explore below resources:

  1. 10 Ways to Write an Irresistible Intro to Your Blog Post
  2. 6 Steps To Writing Captivating Blog Post Intros Every Time
  3. How To Write Blog Post Introductions That Hook Readers

Now if you’ll look at an engaging piece of content, you’ll easily realize that the writer is using one or more strategies that have been given above.

All these things make your content awesome.

For your affiliate marketing relevant content, you can use a mix of these strategies.

Don’t stop here…!

Look at the content of your competitors or preferably at the top of the game affiliate marketing websites. Try to figure how they’re making their content more engaging.

Try to implement the same for your blog or website.

If you didn’t get me, I have reviewed the content of THREE articles for you. You can skip to the last heading to check how they’ve written it.

But I’ll suggest you go with the flow of this article. That will help you understand the stuff better.

Let’s move on:

Building Mindset To Write: Setup Your Research Process

Shifting your focus from earning money through your affiliate website to providing VALUE for your audience can be one of the toughest things.

But once you’ll be up and over, you’ll do amazing.

Now to create value for your audience, answer their question.

Do you use any specific research pattern to get at ease while writing?

If not, then you should develop something.

It will make you at ease to write fluently even when you’re feeling off from it.

Set some simple end goals of your research patter. It should make you able to deliver content as:

  • Highly engaging
  • SEO optimized
  • High value
  • High quality

IMPORTANT: Value and Quality are two different parameters. Learn the difference and try to be more valuable in terms of writing content.

Next is another focus shifting activity.

The Intent Matters: Nowadays, the content optimization game is way more than just using the exact keyword in the title, URL and first 100 words. It’s more about taking complete care of Topical Intent of your target keyword.

More about content optimization is yet to come in the later heading of this article. So, keep reading.

Another consideration when you’re just going to start the content, you don’t need to have in mind “the whole content piece”.

The best approach is to build a complete content structure before starting.

“The beauty of a structured piece; you can work in breaks if you follow the right pattern”.

Once you’ve completed the structure, you need to look at the keyword and topic title you’re targeting.

Here is what to look at, exactly:

The starting is mostly about visualizing the critical problems linked to the product, service or the idea you’re going to provide.

Next, you need to brainstorm the pain points linked with your target keyword.

Further, get on the work to collect a lot of queries by using different tools.

  • What do they want to know about the product?
  • Explore a lot of relevant keywords
  • What problems they’re facing that are relevant to your targeted product
  • How the solution to their problem is linked to your product

Keep on saving everything.

Let’s see how to do it free.

Get user queries from different platforms

This part of the content will explain, from where you can get the pain points of your audience.


You can get Google to work.

Yes, Google can tell you what your target audience want to know.

It’s the section “People Also Ask” when you’re searching for your target keyword.

Search for a few of the relevant/supporting keywords and Boom!

People also Ask Section

You’ve got a list of unique queries.

That part of the research work starts after you’ve done simple brainstorming.

You can consider it a level ahead of brainstorming.

Now, this isn’t the only end, as you want to create more VALUE.

There is the whole internet to do more research.

Customer Reviews:

Another awesome platform is the “Customer Reviews Section” of Amazon for our targeted product category.

Quickly read a few reviews, both positive and negative and you may find more insights about how your audience is feeling.

Customer Review Example 1

Add them to your list of queries.

Up next is we need to get on to more platforms.

Blogs and Forums:

If I say there are blogs and forums…

Yeah, there are ways to find niche-specific blogs and forums.

Go there and get some nuggets from there as well.

These two types are always full of matchless queries.

Get to the comments section of your niche relevant blogs and discussion threads on forums.

Your list is updated.

Do you think you’ve done a lot?

Well…! if I keep on going there are still a lot more things to come.

Social Media:

The next mention on my list is Social Media.

I am not going to explain how to extract relevant value points from there, currently.

I guess you know the drill to dig out from specific groups of Facebook and some relevant threads on Twitter.

The list can go on to include LinkedIn and other such places.

Explore social media communities related to your target niche.

Apply some content marketing to discover the topical interest of the audience.

You can find wonderful info from there.

It’s all on you how much effort you put in.

So, let’s move to the next step.

Now that you’ve collected a lot of queries, you may picture the pain points of your targeted audience.

If you’re new, you can come up with writing two to three different content intros.

Craft any one of these three and get it placed in your article.

With time and practice, you won’t be in need to write multiple. You’ll be able to produce highly engaging intro in your first attempt.

Once you’ve written the content, let’s get to the content’s SEO part.

How to Optimize Content for Your Target Keyword?

This is where it all starts.

You need to optimize the introduction of your affiliate content for your target keyword.

Let’s look at the most common instructions which say:

Try to use your target keyword in the first 100 words NATURALLY.

As far as the target keyword is up to 3 words long, it’s easy to use it naturally.

So, for 4 or more words, the game is changed.

Firstly, keep in mind that you shouldn’t bound yourself to use the keyword as it is.

Instead, you should explore the topical intent of your keyword.

Here is how you can do it:

  • Write relevant topics which can explain what the users want to know
  • Convert the keyword into a sentence
  • Convert the keyword into Question
  • Try to use all words of the keyword in a single sentence
  • Break the keyword to cover intent in two or more sentences. Here try to use these two or three sentences in the same paragraph

In simple words, you have to clear the intent naturally while using (most if not) all the words of your keyword in the first 100 or even 150 words.

Even if that’s not making any clear sense and you have to make the introduction a bit lengthier, you must use the keyword between title and first heading tag.

More about keyword optimization, you can extract relevant keywords normally know as LSI.

Though not necessary, the keywords at the bottom of SERP under “Searches related to” are LSIs.

You can’t exactly call these terms as LSI, but these will do the work mostly.

You can extract these by using different versions of your target keyword.

For example, if my target keyword is “best-leather-shoes-for-men”.

Amazon Target Keyword Example

I would simply search below queries to collect LSIs:

  • Best leather shoes for men
  • Best leather shoes reviews
  • Leather shoes for men buyer’s guide
  • How much leather shoes cost?
  • Tips to buy leather shoes

Amazon LSI Keyword Example

Once you’ve collected related keywords for your term, you can filter and sort the list as per your needs.

Make sure that the final list of your related keywords should be the modifiers to satisfy user intent.

Once again, try to use a couple of variations of your target keywords naturally within your content introduction section.

RED FLAG: the only problem here to avoid is, don’t kill the readability and flow of content while optimizing.

Practicing will make you smooth.

Whatever you’ve extracted, keep it safe in an excel sheet probably. That’s what I do for each topic I have to write.

That makes our working process more efficient.

Let’s move on to the next step.

Content Quality Fixing: Correct Readability and Grammar

The last but not the least is to check the readability of what you’ve written.

You’ve got tools to identify this.

All you need to ensure is it should sound amazingly readers’ friendly, just like I have written this guide.

While you can check reading ease scores of this guide as well and tell me what the results are.

IF you’re using Microsoft Word, you can follow the path to check the readability of your content.

Review > Spelling & Grammar (on ribbon)

Oh, I just forgot, you also need to run it through Grammarly to fix any mistakes. Till now, the free version is working OK for me while I need more practice to correct my grammar.

Reading ease results for this guide after fixing all grammar and spelling issues are as below:

It’s normally suggested to keep the parameters as:

More in this section, you can cover proofreading/editing and even practicing writing multiple variations.

Now you can say that you’ve completed a perfect piece.

Let’s now review some high engaging content examples:

Examples of Affiliate Marketing Content Introduction

In this section, I’m going to review some affiliate content intros by my self.

I’ve divided the review into these sections for better understanding:

  1. Content Optimization
  2. Content Psychology
  3. Content Engagement TIPs Used

Let’s look at the first one.

Affiliate Intro Review 1

Content Optimization:

Post URL:

Post Title: Best portable power bank for emergencies [2020 review] – The Prepared

If I look at the title and URL, I am getting “Portable-Power-Bank” as the target keyword.

From the content we’ve seen in the picture, the keywords used are:

  • Portable-Battery-Pack (it’s a kind of LSI, the keyword having different words while same meaning)
  • Best-Power-Bank (Nice!)
  • Power-Packs

Now, this content has used keyword variations along with a modifier “Best”. That’s just perfect.

Not only that, but there is also perfect placement of INTERNAL LINK with anchor “Portable-Solar-Charger”

Content Psychology:

Here is how I’ve looked at the psychological flow from starting to the end of the introduction.

  1. What is or can be the PROBLEM. (Initially, the author has stated the “Pain Point”)
  2. You should have a solution. [Targeted PRODUCT]
  3. We’ve done [PRODUCT] Research/Testing (Gaining the trust of the audience here)
  4. 2nd paragraph is for the placement of an internal link

Content Engagement Tips Used:

Apart from the common thing, this author has used below content improvement tips to make it more engaging.

  • Address Your Readers:
  • Make Your Readers Emotional: (Not much, but this piece is addressing the reader so, I’ll consider it a bit emotional piece of content)
  • Identify Your Reader’s Problem:
  • Editing: (I am sure this isn’t the first draft)
  • Practice, Practice & Practice: (maybe not specifically for this content, but the author is experienced and have practiced a lot of writing)
  • Minimize Modifiers: (I couldn’t find any)
  • Don’t Repeat: (There isn’t any repetition)

Let’s look at the 2nd on our list:

Affiliate Intro Review 2

Content Optimization:

Post URL:

Post Title: Best Espresso Machines: Reviews + Buying Guide [2020]

The keywords for this content are:

  • Home-Espresso-Maker
  • Home-Espresso-Machine
  • Espresso-Machine-Reviews (Review content modifier used here)

I guess you can find the keywords for which this content has been optimized.

If you’ve noticed, there are navigator links for different parts of the content. It’s something the same as a table of content. These links don’t directly benefit on-page SEO but get you a better conversion rate.

Content Psychology:

  1. Highlighting Pain Point followed by an emotional question
  2. [PRODUCT] recommendation
  3. Why Buyer’s Guide is necessary
  4. How the author has done the research work

You can see that the author here is following a pattern that is normally used for most of the affiliate review content.

Content Engagement Tips Used:

  • Address Your Readers:
  • Make Your Readers Emotional:
  • Question:
  • Identify Your Reader’s Problem:
  • Editing:
  • Practice, Practice & Practice:
  • Minimize Modifiers:
  • Don’t Repeat:

One extra thing as compared to our first content reviewed, this one is using QUESTIONs.

Let’s check another piece:

Affiliate Intro Review 3

Content Optimization:

Post URL:

Post Title: 10 Best Large Breed Puppy Foods 2020 | Dog Food Advisor

And the keywords are:

  • Best-food for your large-breed-puppy (Do you remember? breaking the keyword and using it in a single sentence. This is it!)
  • Large-breed-puppy-foods
  • Feeding-large-breed-puppies

Once again, there is a natural use of the keyword and its variations.

Content Psychology:

  1. Making the audience realize that it’s an important investment.
  2. Making the audience emotional about what can go wrong. It’s also a sort of explanation of Pain Point.
  3. [PRODUCT] recommendation
  4. What value this article has for users (FAQs will be answered)

Content Engagement Tips Used:

  • Address Your Readers:
  • Make Your Readers Emotional:
  • Identify Your Reader’s Problem:
  • Editing:
  • Practice, Practice & Practice:
  • Minimize Modifiers:
  • Don’t Repeat:

Here again, somewhat the same strategies have been applied. I hope these examples have cleared a lot of your doubts.

While it’s not the end.

My further chapters explaining way more about affiliate content are also coming soon. So, keep visiting and sharing.

Wrapping it up, share which part did you like the most and what more do you want to know about SEO content.

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